2. P A G E 0 2
Contents
EXECUTIVE SUMMARY
01.
BUSINESS DESCRIPTION
02.
MARKETING PLAN
03.
ORGANIZATIONAL PLAN
04.
OPERATIONAL PLAN
05.
FINANCIAL PLAN
06.
3. P A G E 0 3
E X E C U T I V E S U M M A R Y
TARGET MARKET
BUSINESS OPPRTUNITY
Our Magic Mirror addresses this need by creating an interactive and
personalized shopping environment, enhancing customer engagement, and
driving sales.
Beauty and
Wellness
Enthusiasts
Tech-savvy
Consumers
Interior
Designers
Hospitality
Industry
Influencers
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GOALS
VISION
Our vision is to be a leading customer-centric business where customers can find
and discover something beyond their reflection. To be the business that best
understands and satisfies people's product and self-fulfillment needs globally.
The company aims to change the market by introducing high-quality, safe,
and affordable mirrors trusted by everyone in the beauty industry.
Magic Mirror will offer simple, innovative, and reliable choices for everyone,
everywhere, every time.
E X E C U T I V E S U M M A R Y
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LOCATION
Magic Mirror was established on Seaside Blvd, 123, Pasay, 1300 Metro
Manila, Philippines.
B U S I N E S S D E S C R I P T I O N
The business name comes from two words: “magic” and “mirror.” The
magic mirror is an innovative concept that turns a mirror more than just a
mirror.
BUSINESS OVERVIEW
It was a contention between partnership and corporation. In this case, the
general partnership is the best option as all members have professional
competence in aeronautics engineering and marketing our products.
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MISSION
Our mission is to continue our dedication to providing a unique
product, exceptional customer service, and great experiences.
Magic Mirror offers quality mirrors with built-in lights, speakers,
and fan that will help customers fulfill their needs in the most
convenient yet best way possible.
B U S I N E S S D E S C R I P T I O N
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SWOT ANALYSIS
Its cutting-edge features, which include
Bluetooth connectivity, an integrated speaker,
and LED illumination, provide a distinctive and
all-encompassing user experience.
Its features distinguish it in a congested
market, drawing in a wide range of
customers, from tech fanatics to those who
value appearance.
The mirror's unique selling point is its ability
to combine various characteristics
seamlessly, providing a multipurpose and
unique solution.
M A R K E T I N G P L A N
STRENGTH
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SWOT ANALYSIS
The startup costs of this sort of business are
considerable because the product must go
through various procedures to be non-
defective and effective.
Investing in new technological tools or
equipment is essential to accomplish the
manufacturing operation and ensure product
quality.
Magic Mirror is a startup company. No one
knows who Magic Mirror is and what the
product is, aside from the people who see the
offers on the internet without any reviews, as
the business is still new to the industry.
M A R K E T I N G P L A N
WEAKNESS
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SWOT ANALYSIS
Investigating joint ventures with electronics
stores, cosmetic companies, or other
suppliers of the smart home ecosystem may
help expand market penetration and profit
from new trends.
The business's use of advanced technological
equipment and new designs will entice the
target market to choose it.
M A R K E T I N G P L A N
OPPORTUNITIES
10. P A G E 1 0
SWOT ANALYSIS
Technology's game-changing breakthroughs,
the potential for material shortages during
manufacturing, globalization, and rising labor
costs are all elements to consider when
judging the company's overall performance.
Maintaining a competitive advantage
requires being aware of consumer
preferences and market changes.
Rapid technical improvements in the sector.
M A R K E T I N G P L A N
THREATS
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O P E R A T I O N A L P L A N
Our team goal is to effectively deliver high-quality products to customers,
meet their demands, and ensure efficient daily operations without having a
problem. And, to raise brand awareness by at least 10% over the course of
the following year, as stated in the organization's strategic plan. More
interaction with possible clients and more eyeballs on fresh marketing
materials will result from this.
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O P E R A T I O N A L P L A N
RESPONSIBILITIES
RESOURCE ALLOCATIONS
CUSTOMER SERVICE
SUPPLY CHAIN MANAGEMENT
PRODUCTION EFFICIENCY
QUALITY ASSURANCE
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F I N A N C I A L P L A N
MATERIAL COST
