1. MYCRO PROJECT MANAGEMENT AND BUSINESS INNOVATION
M Y C R O P R O J E C T M A N A G E M E N T A N D B U S I N E S S I N N O V A T I O N

2. WHO‘S WHO
The Company was founded in 2005 through the
combination of the experience of its founding
Partners, company managers who after succesful
careers in the marketing and research and
development areas of leading multinationals in the
healthcare and baby products sectors, joined up to
offer their expertise to the market.
M Y C R O P R O J E C T M A N A G E M E N T A N D B U S I N E S S I N N O V A T I O N

3. VISION
MYCRO aims to offer new solutions in the
consultancy sector with a down-to-earth vision
that delivers immediate and medium-term results,
providing a range of targeted services focused on
the element that make up the client’s valute
chain.
“We want to offer practical services that can
increase our clients’ competitiveness and
profitability in the short term”.
M Y C R O P R O J E C T M A N A G E M E N T A N D B U S I N E S S I N N O V A T I O N

4. BUSINESS MODEL
The business model applied is a new one, the result
of Company-based experience, founded on the
definition of micro-projects (MYCRO) that aim to
solve specific problems, with clear goals and costs.
M Y C R O P R O J E C T M A N A G E M E N T A N D B U S I N E S S I N N O V A T I O N

5. CORE COMPETENCE
MYCRO is a highly specialised Company that
intends to manintain this advantage by
concentrating its services in two specific sectors.
The two areas of specialisation are :
BABY PRODUCTS
PARAPHARMACEUTICAL AND MEDICAL SECTOR
M Y C R O P R O J E C T M A N A G E M E N T A N D B U S I N E S S I N N O V A T I O N

6. S E R V I CES
M A N A G E M E N T
PRODUCT MANAGEMENT
An innovative and rational range increases
competitiveness and strengthens the client’s
positioning.
Our action covers all aspects of the study,
configuration and construction of the range of
products, defined in line with the client’s strategy,
and their launch on the market.
M Y C R O P R O J E C T M A N A G E M E N T A N D B U S I N E S S I N N O V A T I O N

7. S E R V I CES
M A N A G E M E N T
SALES
Many companies encounter difficulties in the tough
process of internationalisation, often characterised by
mediocre results.
Our support includes analysis of the contacts made by
clients, aiding company operations through the direct
search for partners and the construction of sales
networks throughout the EU up to the conclusion of the
start-up phase.
M Y C R O P R O J E C T M A N A G E M E N T A N D B U S I N E S S I N N O V A T I O N

8. S E R V I CES
I N N O V A T I O N
RESEARCH AND DESIGN
One of a company’s most effective arms is product
innovation.
We propose the study of new products, innovative and
customised design solutions or the search for products
on the international markets, following the client’s
brief.
We support the client in competitive analysis and we
deal with all the planning and industrialisation phases.
M Y C R O P R O J E C T M A N A G E M E N T A N D B U S I N E S S I N N O V A T I O N

9. S E R V I CES
I N N O V A T I O N
DELOCATION
The reduction of purchasing costs and the constant
verification of margins is a key element in the value
chain.
We offer consultancy in the transfer of production to
the Far East, supporting the client in finding the best
solutions. The direct presence of our partners on the
ground is the best guarantee of efficient supervision of
the production start-up, control and verification phases.
M Y C R O P R O J E C T M A N A G E M E N T A N D B U S I N E S S I N N O V A T I O N