Asian American Market Inc. was founded in 2000 in LA, California by Yuseta A. Caiton. It has an "organic only" policy and sells both Asian and American products. Its motto is "Live Fresh, eat fresh." Identity theft involves pretending to be someone else to obtain credit or benefits in their name. There are different types like financial, medical, and child identity theft. Budget breakdowns from 2005 and 2010 showed categories of expenses like identity theft, customer theft, employee theft, and store expenses.

1. Asian American (AA) Market Inc.

2. Where did it come from?
 Founder – Yuseta A. Caiton
 Founded in 2000
 Located in LA, California
 “Organic only” policy
 Asian and American products
 Store Motto: “Live Fresh, eat fresh”

3. Stealing another person's identity in which
someone pretends to be someone else in order to
obtain credit and other benefits in that person's
name.

4. Types of Identity theft
 Criminal identity theft (posing as another person when
apprehended for a crime)
 Financial identity theft (using another's identity to obtain
credit, goods and services)
 Identity cloning (using another's information to assume his or
her identity in daily life)
 Medical identity theft (using another's identity to obtain
medical care or drugs)
 Child identity theft (using a child’s identity to commit any of
the above actions)

5. Budget Breakdown for 2005
Identity Theft
Customer Theft
Employee Theft
Store Expenses

6. Budget Breakdown for 2010
Identity Theft
Customer Theft
Employee Theft
Store Expenses

7. Skimming
The theft of credit
card information that
is used in an
otherwise legitimate
transaction.

8. How is it done?
 It is typically an "inside job" by a dishonest employee.
 Usually committed by photocopying receipts or using a
small electronic device (skimmer) to steal hundreds of
credit card numbers.

9. What does a Skimmer look like?

10. Countermeasures
• The only way to control the problem with
electronic skimming is to ensure the security
of the terminals by manually inspecting
them.
• Severe penalties (fines) can be issued if the
machines are compromised.

11. Other defenses against identity
theft
Pan Truncation
 not displaying the full number on receipts

12. Tokenization (Data Security)
 not storing the full Credit Card number in computer
systems

13. Requesting additional information

15. Theft of money
 Money is one of the most
common assets that are
stolen from Employers

16. Theft of time
 Employee is paid for
time which they did
not work
 Employee who are
not working while
on the job

17. Theft of supplies
 Theft of supplies is
another prevalent form
of employee theft.
 Common examples of
this form of theft are
office supplies and
restaurant supplies

18. Why Careful selection is important
 Performance
 Costs

20. Types of Customer Theft
 Customers using their children
 Steaming (a technique where a large gang enters a
store to steal large quantities of goods before leaving)
 Customers using bags, purses, and coats

21. First Solution
 Hire a security team
 Members of the security team:
head of security, surveillance system monitor,
two doors guards, and secret shoppers
 All security members are required to have certain skills

22. Second Solution
 Electronic Article Surveillance System
 An EAS system is a technology used to recognize
stolen merchandise as it passes through a gated area in
a store.

23. Third Solution
 Lock up expensive merchandise
 Merchandise that exceeds a certain limit of value then
we will keep the items locked in a clear case that only
an employee can unlock.

24. Final Solution
 A Surveillance System
 16 camera system

25. Conclusion
 Estimated cost of new security measures: $120,000 per
store
 Estimated 50% decrease in store theft within one year