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21 online public relation tips for biscuit industry to engage customers

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21 online public relation tips for biscuit industry to engage customers

  1. 1. http://socialbubble.global Tip 1: Create an effective brand name.
  2. 2. http://socialbubble.global Tip 2: Maintain relationships with journalists.
  3. 3. http://socialbubble.global Tip 3: Know what’s newsworthy to publish.
  4. 4. http://socialbubble.global Tip 4: Ask journalists, authors, or bloggers to write positive about your industry.
  5. 5. http://socialbubble.global Tip 5: Broadcast announcements of products, services, appearances, and events about your industry.
  6. 6. http://socialbubble.global Tip 6: Build your brand through blogging.
  7. 7. http://socialbubble.global Tip 7: Harness power of social media platforms.
  8. 8. http://socialbubble.global Tip 8: Encourage users to “Google” your brand name to find you rather than typing in your domain directly.
  9. 9. http://socialbubble.global Tip 9: Identify the media outlets (online and offline) you wish to be highlighted in.
  10. 10. http://socialbubble.global Tip 10: Start reaching out to the publishers, editors and reporters of the outlets you have identified.
  11. 11. http://socialbubble.global Tip 11: Get involved in your community.
  12. 12. http://socialbubble.global Tip 12: Speaking engagements - Speaking at events where customers are likely to attend helps position you as a leader or innovator in your field.
  13. 13. http://socialbubble.global Tip 13: Use social media and website traffic to measure your online PR.
  14. 14. http://socialbubble.global Tip 14: Don't fight your competitors in public.
  15. 15. http://socialbubble.global Tip 15: Stay honest and consistent with your messages. Consumers can easily spot double standard statements.
  16. 16. http://socialbubble.global Tip 16: Building good relationships with members of the community where you do business helps build customer loyalty.
  17. 17. http://socialbubble.global Tip 17: Properly designed brochures and catalogues give customers confidence in you and what you sell, and help drive customers to your website.
  18. 18. http://socialbubble.global Tip 18: Provide a value-added customer service.
  19. 19. http://socialbubble.global Tip 19: Product publicity—Sponsoring efforts to publicize specific products.
  20. 20. http://socialbubble.global Tip 20: Be a Thought Leader by sharing helpful industry data.
  21. 21. http://socialbubble.global Tip 21: PR consultants offer services, information and advice that can help you position your business.

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