Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

21 online public relation tips for biscuit industry to engage customers


Published on

Download "21 online public relation tips for biscuit industry to engage customers" Free eBook by Social Bubble. And Bubble Up your Biscuit Industry. For Biscuit Industries Global Online Services Contact Social Bubble Today.

Published in: Food
  • Be the first to comment

  • Be the first to like this

21 online public relation tips for biscuit industry to engage customers

  1. 1. Tip 1: Create an effective brand name.
  2. 2. Tip 2: Maintain relationships with journalists.
  3. 3. Tip 3: Know what’s newsworthy to publish.
  4. 4. Tip 4: Ask journalists, authors, or bloggers to write positive about your industry.
  5. 5. Tip 5: Broadcast announcements of products, services, appearances, and events about your industry.
  6. 6. Tip 6: Build your brand through blogging.
  7. 7. Tip 7: Harness power of social media platforms.
  8. 8. Tip 8: Encourage users to “Google” your brand name to find you rather than typing in your domain directly.
  9. 9. Tip 9: Identify the media outlets (online and offline) you wish to be highlighted in.
  10. 10. Tip 10: Start reaching out to the publishers, editors and reporters of the outlets you have identified.
  11. 11. Tip 11: Get involved in your community.
  12. 12. Tip 12: Speaking engagements - Speaking at events where customers are likely to attend helps position you as a leader or innovator in your field.
  13. 13. Tip 13: Use social media and website traffic to measure your online PR.
  14. 14. Tip 14: Don't fight your competitors in public.
  15. 15. Tip 15: Stay honest and consistent with your messages. Consumers can easily spot double standard statements.
  16. 16. Tip 16: Building good relationships with members of the community where you do business helps build customer loyalty.
  17. 17. Tip 17: Properly designed brochures and catalogues give customers confidence in you and what you sell, and help drive customers to your website.
  18. 18. Tip 18: Provide a value-added customer service.
  19. 19. Tip 19: Product publicity—Sponsoring efforts to publicize specific products.
  20. 20. Tip 20: Be a Thought Leader by sharing helpful industry data.
  21. 21. Tip 21: PR consultants offer services, information and advice that can help you position your business.