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My New Leaf New Leaf Addictin Recovery App: Why we are creating this app


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"My New Leaf,” utilizes a gamified design with a rewards-based approach that is intended to engage a digitally wired generation. Our program in development draws heavily on evidence-based research from professionals in the addiction field and applicable elements of game theory. It our intention to provide with them an immersive application that is easy to use and can be a pivotal tool in their road to recovery.

Published in: Health & Medicine
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My New Leaf New Leaf Addictin Recovery App: Why we are creating this app

  1. 1. My New Leaf, Inc. a 501c nonprofit corporation
  2. 2. My Background ~ My Team Why I Am Doing This
  3. 3. Our Video Call to Action
  4. 4. Awards University of Pittsburgh PITTch Fest First Place Audience Favorite May, 2015 PA State System of Higher Education Business Plan Contest $10,000 First Prize May, 2015 Thiel Summit Fellowship San Francisco June 1015
  5. 5. The Importance of Privacy and Anonymity
  6. 6. Designing for Confidentiality: Vulnerable Population
  7. 7. The Science Gaming and the Neuroplasticity of the Brain Merzenich and other researchers have shown that the brain is what they call "plastic" -- it can physically remodel itself “We can improve and often fix it, whether you're 90 or when you're nine." Michael Merzenich, cofounder and CSO of Posit Science, a San Francisco-based firm that creates brain-training and rehabilitation software
  8. 8.  Video Gaming Can Increase Brain Size and Connectivity  Neuroscientists find that video gaming can have therapeutic cognitive benefits.
  9. 9. Gaming and Rewards
  10. 10. The “New Leaf” Metaphor “within each seed lies the potential for perfection” The My New Leaf App is a vehicle to assist in charting a remedial course of action by taking personal responsibility for change.
  11. 11. Personal Platform for Change THE SEED- the germination of an attempt to make personal change. THE BUD - the emergence of resolve and acceptance THE LEAF - the full expression of one’s potential as a substance free individual THE TREE - one leaf among many as a functioning and responsible person in society
  12. 12. Mission Provide an evidence-based, web/mobile application that encourages self-motivation in recovery
  13. 13. Mission Objective #1 Motivationally Based Reinforcement Identify and validate the individual motivations for sustaining the recovery process by putting control in the hands of the user
  14. 14. Mission Objective #2 Interactive feedback loops based on a gaming model that rewards progress and validates successes. THIS IS NOT A GAME!
  15. 15. The 7 Chatfied Methods 1. Experience bars to measure progress (one profile avatar that is constantly progressing) What Type of Tree Are You?
  16. 16. 2. Multiple long and short terms aims Pre-contemplation Contemplation Preparation Action Maintenance
  17. 17. 3. Rewards for efforts Virtual Rewards to enhance digital Identity Real Rewards workbooks, workbooks, swag “Millennial Brains Wired Are For Rewards”
  18. 18. 4. Rapid, frequent, clear feedback
  19. 19. 5. An element of uncertainty
  20. 20. 6. Windows of enhanced attention: memory and confidence
  21. 21. 7. Other people
  22. 22. Daily Facets SBIRT Motivational Interviewing ~financial ~social ~biological
  23. 23. Addiction Professionals Rehab Facilities Counselors Self-help Groups
  24. 24. Panic Assist* (under consideration)
  25. 25. Monetization Free – Geolocation Ad-Supported (counselors, addiction agencies, yoga and mindfulness centers, fitness centers, self help groups etc.) $4.99 - iPhone and Android stores Private Label : Schools, community groups, self-help groups, rehabilitation facilities
  26. 26. Efficacy MARTI to provide longitudinal research opportunities.
  27. 27. We Are Not There Yet! Your Support is Critical! July, 2015 August, 2015
  28. 28. Join Us!