This document discusses pay per click (PPC) advertising, specifically Google Adwords and Facebook ads. It notes that PPC is an effective way to instantly increase traffic and inquiries. While many use PPC successfully, there are often small optimizations that can be missed which significantly improve campaign performance. Examples provided include appearing above competitors for less cost per click, removing unnecessary URL parts, and getting over 20 clicks per penny on Facebook ads. The author claims 8-9 years of PPC experience and guarantees either halving spending or doubling conversions for existing clients. They offer a free review of accounts to provide optimization feedback.