Traction

1. Traction
Diego Pacheco

2. Numbers

3. Competitor Landscape
“80% Founders fail to
achieve product market
FIT.”
“95% Investments are bad
for VCs/Angels.”

4. Traction + LS = 50% rule
Lean
Startup
+

5. 19 Channels
● 1 - Targeting Blog: Niche Blogs - Startups like Reddit, Mint, Codecademy.
● 2 - Publicity: Relationship with reporters.
● 3 - Unconventional PR - Stunts media attention OR Going above and beyond for customers REPEATEDLY.
● 4 - SEM(Search Engine Marketing): Google Ads.
● 5 - Social and Display Ads: Ads on popular sites like Reddit, Youtube, Facebook.
● 6 - Offline Ads: TV, Radio, Billboards, Flyers.
● 7 - SEO(Search Engine Optimization): Keywords on site for Search Engines.
● 8 - Content Marketing: Blogs or other blogs that is not yours.
● 9 - Email Marketing: Great for Prospect into Customers.
● 10 - Engineering as Marketing: Create Free tools to drive leads.
● 11- Viral Marketing: Referrals - Customer tells their friends.
● 12 - Business Development: Strategic Relationship with partner.
● 13 - Sales: Dollars for products.
● 14 - Affiliate Programs: Promote Products in cost effective way.
● 15 - Existing Platforms: Make twitter, facebook, app store users use your product.
● 16 - Trade Shows: Show Latests Products
● 17 - Offline Events: Sponsoring or running meetups.
● 18 - Speaking Engagement: Awesome talk in events brings customers.
● 19 - Community Building: Wikipedia, Stack Exchange has communities around their products.

6. Bullseye Framework
Continuous Testing is the key
element for success of bullseye

7. A/B Testing will improve channel efficiency in 2-3x times

8. Pivot or Not
“We Believe
most of founder
GIVE up too
early”.

9. Leaky Bucket - No promising channel?

10. Testing VS Optimization

11. Content Marketing affects +8 channels
“We need to write
Deep Essays that
you don't find
anywhere else. “

12. Cases

13. DuckDuckGo: Billboard on google backyard.
2009
Vs
2013

14. InstaCab: Hire Cyclists to give Cards to People how get cabs.

15. Referral Samples

16. Referral Samples

17. Referral Samples

18. References

19. Traction
Diego Pacheco