Digital marketing is the use of online platforms and digital technologies to promote brands and connect with potential customers. It includes tactics like search engine optimization (SEO), social media marketing (SMM), content writing, and pay-per-click (PPC) advertising. The document outlines the key elements of a digital marketing strategy, explaining techniques like optimizing websites to rank higher in search engines or creating social media content to engage audiences. Digital marketing allows global reach at low cost and makes it easy to measure effectiveness through analytics. While requiring ongoing management, digital tactics provide fast, targeted, and measurable ways to reach new customers online.

1. DIGITAL
MARKETING
OVERVIEW
Here is where your
CAREER begins

2. 1. What is Digital Marketing?
2. Advantages of Digital Marketing
3. Elements of Digital Marketing
4. SEO
5. SMM
6. Content Writing
7. PPC
CONTENTS:

3. What is Digital
Marketing?

4. ● Digital Marketing is also known as online
marketing.
● Here we use the internet and other forms of
digital communication as a medium to
promote our brands to connect with potential
clients.
● Eg: Social Media, Email, Web-based
advertisement, Text messages, and
Multimedia messages.
What is Digital Marketing?

5. 1. Global online reach and visibility
2. Effective targeting
3. Increases results of offline marketing tactics
4. Low Cost
5. Varieties of digital marketing strategies
6. Multiple content types
7. Increased engagement
8. Speed
9. Analytics and optimization
10. Easy to start
Advantages of Digital Marketing

6. 1. Search engine optimization
(SEO)
2. Pay-per-click (PPC)
3. Web design
4. Content marketing
5. Social media marketing
6. Email marketing
Elements of Digital Marketing

7. SEO

8. Search Engine Optimization (SEO)
• Search engine optimization is the
process of improving the quality and
quantity of your website or a webpage
to increase its visibility when people
search for products or services related
to your business in Google, Bing, or
other search engines.
• By doing this, we can rank our website
on the first page of the “Search
Engine Results Page”(SERP)
• SEO is of 2 types: On-Page SEO and
Off-Page SEO

9. Social Media
Marketing (SMM)
Social media marketing is
the use of social media
platforms and websites to
promote a product or
service.
Eg: Facebook, Instagram,
Pinterest, Twitter,
YouTube, LinkedIn

10. Advantages of SMM:
• Increased Brand Awareness
• More Inbound Traffic
• Improved Search Engine
Rankings
• Higher Conversion Rates
• Better Customer Satisfaction
• Improved Brand Loyalty
• More Brand Authority

11. Disadvantages of SMM:
• Negative Feedback
• Potential for
Embarrassment
• Time Intensive

12. ● Content writing is the process of planning,
writing, and editing web content, typically for
digital marketing purposes.
● It can include writing blog posts and articles,
scripts for videos and podcasts, as well as
content for specific platforms.
● We should remember one thing, that all our
contents should be “UNIQUE”, should not be
“Duplicate”.
CONTENT WRITING:

13. ● PPC is a way of using search
engine advertising to generate
clicks to your website, rather
than "earning" those clicks
organically.
PAY PER CLICK (PPC)

14. ● Cost effective – because you only pay when a user actually reaches your website, it can
be a good value for money. You can choose to spend as much or as little as you like.
● Targeted – you can choose your audience according to demographics like location,
language, and device
● Measurable - PPC campaigns can be set up to carefully measure effectiveness. You
can determine exactly how much your return on investment is.
● Customizable - as you run your campaigns, you can make many small adjustments to
improve based on what works best.
● Fast - you will see the impact of your PPC efforts almost immediately. Organic search
engine optimization (SEO) tactics can take months to make a difference.
Advantages of pay-per-click advertising

15. ● Time investment - you can't just set up your PPC campaigns and leave them. You need
to invest time into optimizing and improving to get the best results. Skills required - it
can take some practice to set up effective campaigns. Many businesses choose to use a
specialist agency.
● Skills required – it can take some practice to set up effective campaigns. Many
businesses choose to use a specialist agency.
● Costs can quickly add up - if you aren't monitoring and optimizing your campaigns to
make sure you get a return on investment, money could be wasted. You will need to
allocate a budget for PPC campaigns, unlike SEO tactics where the investment is time
and skills.
● Clicks and visits don't always lead to sales - you will need to convince the user to
'convert' once they reach your website.
Disadvantages of pay-per-click advertising

16. ● Single Page Website(Service
company) [not recommended]
● Static Website (5 pages websites)
● Dynamic Website (less than 15 pages)
● E-Commerce Website (Eg: Amazon,
Flipkart, etc)
WEBSITE TYPES

17. WHERE CAN YOU FIND US? Coimbatore,
Tamilnadu

18. VISIT US!

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Do you have any questions?
spectrumdigitalinfocom@gmail.co
m
CALL : 8838702802
www.spectrumdigitalinfocom.com