The agenda for the Regional Meeting of the Play Providers Association in South West and Wales on July 13th, 2009 included discussions on business trends, marketing, food and beverage offerings, party planning, and taking advantage of government support for physical activity. The meeting also provided updates on the Play Providers Association, including their ASDA campaign, industry survey, newsletter format, and upcoming Play4Life initiative and conference. Play4Life is a sub-brand of the government's Change4Life campaign that the PPA hopes will increase footfall at members' centers and highlight the benefits of play.