1. Retailer assistant is a concept where a person
support retailers to leverage the sale.
HoReCa/Event RA is a concept of Point of Sale
Advertising through which the brand is promoted at
the restaurants or clubs and presented in a catchy
displays in vendor shops and kiosks.

2.  8 female promoters will be working weekly 1/2 days for the brand
in some most prestigious and popular restaurants/lounge
 They will be communicating the brand directly with the
customers in some innovative way
 Promoters will be from such profile that the customers must listen
to her and interact
 This communication might translate into some instant sales and
to create a long term equity for the brand

3.  Promote and enhance the brand image
 Make loyal customers by leveraging the Brand Equity
 To make a strong positioning in consumers mind
 Convert the temporary customer in to a loyal customer
 Direct interaction with existing and potential customers in
some innovative way

4.  Point-of-sale advertising provides an opportunity
for the tobacco industry to communicate with
current and potential smokers. Our objective was
to promote Marlboro through point-of-sale
advertising to all Big Restaurants, Clubs and
hangout places

5.  Create a Platform from where the consumers can directly
associate with the brand as well as to buy the product .
 Establishing direct association with consumers by deploy
smart, young, good looking and fashionable brand
promoter to attract the consumer .
 Enhancing the brand image through indoor branding like
Cigarette Stand or self with product logo and tag line.

6. Our Focal Target Group

7.  Demographic Profiling:
 Age 18 and more
 SEC A Male
 Profession: Students, Corporate
Executives, Businessman
 Education: minimum under
graduation program, English
Medium Background
 Family Income: 50,000 BDT
monthly at least
 Geographic Location: Dhaka

8.  Psychographic Profiling:
 Lifestyle:
 Fun lover: friend circle, party, dj shows
concerts and similar kind of gatherings
are their most preferred way of
entertainment
 Café and Pool lovers
 Gets less motivated with the message
from media. He has his own way of
verification
 Words of mouth might be a very strong
tool for purchase decision making.
 Brand loyalty is observed
 Sensitive about Price and brand image
 Bike, Car, gadgets are their part of life
 Internationalism is being observed in
their life style, from their food, clothing
to their role model

9. Psychographic Profiling:
 Values:
 They prefer to take their decision by themselves and less
sensitive about others values. Highly confident.
 Highly ambitious
 Less sensitive about religious issues
 Less patriotic, Self centered and bit

10. Psychographic Profiling:
 Interests:
 Sports, Music,Travelling is common field of interest for these people
 Girls are their focal point of interests
 DJ Party, Concerts are more preferred area of entertainment
 Oversea travelling is more preferred than travelling own country
 Internet is their most preferred source of entertainment rather than
traditional media
 More interested in non traditional foods
 Fashion and brand conscious

11.  Psychographic Profiling:
 Media Habits (Hypothetic Consideration):
 TV: Musical Show, Lifestyle Programs
 Radio: Mostly biased towards FM stations
 Preferred Radio Programs: Bhoot FM(Radio Foorti), Amar Valobasha (Radio Amar)
and other musical programs on international/local songs
 Print Media:
 Lifestyle Features
 Sports/Sport News
 Tech News
 Movies:
 Downloaded movies from internet
 Movie theater goer (Blockbuster/Star Cineplex)

13.  The project will run for the next 1 year
 Hypothetically in FY 2015
Number of Event : 32 Units (Per Month)
Number of Ushers : 8 person
Number of Coordinator : 1 persons

14.  Selection, Training, Coordination with RA,
Supervisor/Coordinator
 Managing Transportation
 Providing I PAD/Tab for brand communication
 Ensuring food and others logistics
 BSU fitting & fixing with transport
 Evaluation and rectification
 Report generation

15. Selection of a RA Venue Permission
Logistics
Arrangement
Briefing of the RA
& CoordinatorBSU Setup
Product Collection Event Execution
Report & Feedback
Sharing with Clients

16.  Venue Confirmation
 Selection of RA
 Training and Briefing for RA/Coordinator/Supervisors
 Ensuring Logistics for the event
 BSU fitting & fixing with transport
 Products collection from client
 Ensuring Uniform for the RA

17.  RA will be prepared according to the brief of the
agency/company.
 Venue decoration and setup according to the requirements.
 Presence of RA and ensuring Products placement in that
particular POS
 Transport and Food
 Sales Penetration and equity building through communication
 Maintaining Clients datasheet for further communication
 Ensure the maximum Products visibility through BSU and RA

18.  Data sheet collection from the RA after every events
 Data Sheet compilation for every venue
 Weekly Report generation and sharing
 Analyzing clients feedback and consider client’s observation
for the next event

20. Project Plan with Timeline (Weekly plan)
Event/Acitivity will be conducted on every
Thursday and Friday night of each month following
the whole year.
6-8 am 8-10 am
10-12
pm 12-2 pm 2-4 pm 4-6 pm 6-8 pm
8-10
pm
10-12
pm 12-2 am 2-4 am 4-6 am
MONDAY
TUESDAY
WEDNESDA
Y
THURSDAY PMI Event
FRIDAY PMI Event
SATURDAY
SUNDAY

21. Project Timeline - Year plan December 2014 – November 2015
Thi is an example text.
Event will be conducted on the highlighted date Starting from December 2014 to November
2015
Total Number of Events is 104 Unit.
Month/Year 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31
December
2014
JANUARY
2015
FEBRUARY
2015
MARCH
2015
APRIL
2015
MAY
2015
JUNE
2015
JULY
2015
AUGUST
2015
SEPTEMBER
2015
OCTOBER
2015
NOVEMBER
2015

22. ID Task Name Duration 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31
1 Share the RA profile with clients for feedback 6
2 Selection of RA 4
3 Venue List from Client 2
4
Final confirmation and permission for the
event.
5
5
Logistics confirmation for the events
5
6 Briefing of the RA & Coordinator 2
7 RA sales and activity procedure demonstration 1
8
BSU setup in the venue for the event day (if
needed)
4
9
Product and other materials collection from
client for the event
2
Nov-14
Nov-14
Project Prework Schedule

23. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31
M T W T F S S MT W T F S S M T W T F S S M T W T F S S T W T
1 Event Day 2
2
Report Prepare and
compilation
2
3 Venue List from Client 2
4
Report Sharing with Client
and Venue confirmation for
the next event
1
5
Feedback compilation and
product Collection for the
next event
1
During Project Workflow
MonthDurationTask NameSl No
Dec-14
Dec-14

25.  Smart, young and fashionable
 From a reputed university
 Fluency in English and Bangla
 Willing to work with the brand and also willing to
work till late night
 Willing to wear uniform provided by the
Agency/Company

29. Estimated budget

30. Some conditions for execution

32.  Ethically and by our company principle we can not
promote by girls with such clothes that are still
considered as taboo
 This is directly against our fare business policy
 Question of image and equity for both brand and
agency

33. Smoking Kills