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National Freelancer's Day - Information Deck

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The following document presents a top-level outline of the proposed national celebration "National Freelancer's Day".

National Freelancer’s Day (NFD) is a national event to celebrate the contribution of Australia’s increasingly freelance and independent workforce.

The event was born from the culmination of the team’s growing experience working with freelancers and a thirst from the Australian freelance community for the development of a major flagship event. This year will host its inaugural event, with the intention for it to be held annually.

Freelance.org.au is a volunteer-driven social venture dedicated towards development of the freelance/self-employed sector nationwide.

Through education, business events and support services such as legal, finance, business and creative mentoring, we’ve built a loyal community consists of more than 1200+ of Australia's best and brightest creative, digital and technical freelance professionals.

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National Freelancer's Day - Information Deck

  1. 1. NATIONAL FREELANCE DAY SPONSORSHIP INFORMATION, 2015 Proudly supported by
  2. 2. OVERVIEW FreelanceAU is a volunteer-driven social venture dedicated to the development of the freelance/self-employed sector nationwide. Through education, business events and support services such as legal, finance, business and creative mentoring, we’ve built a loyal community consisting of more than 1200+ of Australia's best and brightest creative, digital and technical freelance professionals.
  3. 3. OVERVIEW Operating out of a thriving co-working space in Melbourne, FreelanceAU has coordinated more than 70 events over the last 12 months, providing working and educational opportunities to new, existing and aspiring freelancers across the country.
  4. 4. NATIONAL FREELANCE DAY 2015 National Freelancer’s Day (NFD), to be held on 29 October 2015, is a national event to celebrate the contribution of Australia’s increasingly freelance and independent workforce. The event was born from the team’s growing experience in working with freelancers and a thirst from the Australian freelance community for a major flagship event of this style. This year will host NFD’s inaugural event, with the intention of holding it annually.
  5. 5. NATIONAL FREELANCE DAY 2015 Primarily geared towards creative, technical and digital professionals, NFD will host a ‘mini-conference’ in the Melbourne CBD on 29 October 2015, where a mixture of educational, exhibition and networking opportunities will be available for freelancers, employers and vendors alike. A smaller celebration/networking event will be held in Sydney on the same date.
  6. 6. AUDIENCE PROFILE Facts about our unique audience: -  100% are business owners -  95% work in digital, technical and/or creative professions -  Their no.1 problem is managing their financial responsibilities. -  Nearly all consider themselves to be “entrepreneurial” -  The average age is 28-40 years old -  All participants agree they “Love what they do” -  The gender distribution is 55% female and 45% male -  70% are currently working on a startup of some kind -  Most are active travellers or have ambitions to travel.
  7. 7. NATIONAL FREELANCE DAY 2015 FreelanceAU and Become Recruitment are the producers behind this event, and have currently secured a media and promotional partners to help provide coverage for the Melbourne and Sydney events. General Assembly is the official venue partner for both Melbourne and Sydney activations.
  8. 8. NATIONAL FREELANCE DAY 2015: “FUTURE PROOF" The theme for the event is “FUTURE PROOF”, focusing on how freelancers, independent contractors and soloists can ‘future proof’ their careers. The ‘mini-conference’ will run for four hours, starting at 5:30pm and finishing at 9:30pm. The proposed format currently stands at: •  5:30pm: Check-in, networking and drinks •  6:15pm: NFD kickoff and guest speaker “lightning talks” •  6:45pm: Panel Discussion on how to develop a “Future Proof” freelance career. •  8:00pm: Networking, drinks. •  9:30pm: Close.
  9. 9. NATIONAL FREELANCE DAY 2015 Physical attendance 500+ attendance Digital Participants 2,000-3,000 participants Website/Social Media Reach 50,000-100,000 audience size Based on attendance from past Freelance.org.au events, engaged participants and expected media reach, we estimate that National Freelance Day 2015 should attract the following numbers:
  10. 10. NATIONAL FREELANCE DAY 2015 Physical attendance •  Physical attendees are registrants/ticket holders attending either the Melbourne or Sydney National Freelance Day events. Digital participants •  Digital participants are those who engage with the events remotely via broadcast, social media, Freelance.org.au blog, or via the NFD website where digital participants may claim a “digital showbag”. Media/Audience Reach •  Includes all media attention and inbound web traffic as a result of awareness-building/PR activities leading up to and following the event.
  11. 11. DIGITAL SHOWBAGS Digital Showbags are bundled up ‘special offers’ from selected product and service providers, which freelancers can access for a limited time. Digital Showbags offer a great acquisition opportunity for brands looking to leverage the media attention on NFD.
  12. 12. SPONSOR & PARTNER CRITERIA FreelanceAU works with sponsors and partners that believe in and support our vision. We accept partnerships that satisfy at least each of the three criteria below: •  The sponsor must add genuine & unique value to the community •  The sponsor must contribute towards the funding of the event •  The sponsor should be open to cross-promotional marketing partnerships
  13. 13. AVAILABLE SPONSOR PACKAGES Major Partner •  Branding on all NFD digital real-estate (social media, website etc) •  Prioritised signage at Melbourne and Sydney events •  Promotional flyers given to all attendees at Melbourne and Sydney •  5-10 minute speaking spot on the main stage •  Multiple offers available in the digital showbag •  Activation booth / stall space available at Melbourne event •  Dedicated eDM acquisition offer to mailing list post-event
  14. 14. AVAILABLE SPONSOR PACKAGES General Sponsor •  Branding on all NFD digital real-estate (social media, website etc) and branded communications. •  Signage at Melbourne and Sydney events •  Single offer available in the digital showbag
  15. 15. AVAILABLE SPONSOR PACKAGES Event Contributor Contributors are donators of relevant products or services (eg: event photography, video, content production, venue services, marketing etc) in return for cross promotional opportunities with the event and its audience. Contributors can choose to support the Sydney or Melbourne events, or both.
  16. 16. SPONSOR TESTIMONIAL: CLOUD CANNON ”The FreelanceAU group were great for getting focus-group-type feedback in a casual setting. While only some were freelance web designers and developers (our target market), all were willing and able to provide useful insight. Our highlight was one member helping us identify our literal 'jaw-drop' moment!” - Sam Bonney, Head of Marketing at Cloud Cannon
  17. 17. OUR PEOPLE Cameron DavidAntonia TeriEmma
  18. 18. CONTACT Cameron Rambert 
 Founder, FreelanceAU 
 M: 0431 330 224
 Email: 
 melbourne@freelance.org.au Address:
 1/20 Queen Street, 
 Melbourne VIC 
 3000

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