The following document presents a top-level outline of the proposed national celebration "National Freelancer's Day". National Freelancer’s Day (NFD) is a national event to celebrate the contribution of Australia’s increasingly freelance and independent workforce. The event was born from the culmination of the team’s growing experience working with freelancers and a thirst from the Australian freelance community for the development of a major flagship event. This year will host its inaugural event, with the intention for it to be held annually. Freelance.org.au is a volunteer-driven social venture dedicated towards development of the freelance/self-employed sector nationwide. Through education, business events and support services such as legal, finance, business and creative mentoring, we’ve built a loyal community consists of more than 1200+ of Australia's best and brightest creative, digital and technical freelance professionals.

1. NATIONAL FREELANCE DAY
SPONSORSHIP INFORMATION, 2015
Proudly supported by

2. OVERVIEW
FreelanceAU is a volunteer-driven social
venture dedicated to the development of the
freelance/self-employed sector nationwide.
Through education, business events and
support services such as legal, finance,
business and creative mentoring, we’ve built a
loyal community consisting of more than 1200+
of Australia's best and brightest creative, digital
and technical freelance professionals.

3. OVERVIEW
Operating out of a thriving co-working
space in Melbourne, FreelanceAU has
coordinated more than 70 events over
the last 12 months, providing working
and educational opportunities to new,
existing and aspiring freelancers
across the country.

4. NATIONAL FREELANCE DAY 2015
National Freelancer’s Day (NFD), to be held on
29 October 2015, is a national event to celebrate
the contribution of Australia’s increasingly
freelance and independent workforce.
The event was born from the team’s growing
experience in working with freelancers and a
thirst from the Australian freelance community for
a major flagship event of this style. This year will
host NFD’s inaugural event, with the intention of
holding it annually.

5. NATIONAL FREELANCE DAY 2015
Primarily geared towards creative, technical
and digital professionals, NFD will host a
‘mini-conference’ in the Melbourne CBD on
29 October 2015, where a mixture of
educational, exhibition and networking
opportunities will be available for
freelancers, employers and vendors alike. A
smaller celebration/networking event will be
held in Sydney on the same date.

6. AUDIENCE PROFILE
Facts about our unique audience:
- 100% are business owners
- 95% work in digital, technical and/or creative
professions
- Their no.1 problem is managing their financial
responsibilities.
- Nearly all consider themselves to be “entrepreneurial”
- The average age is 28-40 years old
- All participants agree they “Love what they do”
- The gender distribution is 55% female and 45% male
- 70% are currently working on a startup of some kind
- Most are active travellers or have ambitions to travel.

7. NATIONAL FREELANCE DAY 2015
FreelanceAU and Become Recruitment
are the producers behind this event, and
have currently secured a media and
promotional partners to help provide
coverage for the Melbourne and Sydney
events. General Assembly is the official
venue partner for both Melbourne and
Sydney activations.

8. NATIONAL FREELANCE DAY 2015:
“FUTURE PROOF"
The theme for the event is “FUTURE PROOF”, focusing on how
freelancers, independent contractors and soloists can ‘future proof’ their
careers.
The ‘mini-conference’ will run for four hours, starting at 5:30pm and
finishing at 9:30pm. The proposed format currently stands at:
• 5:30pm: Check-in, networking and drinks
• 6:15pm: NFD kickoff and guest speaker “lightning talks”
• 6:45pm: Panel Discussion on how to develop a “Future Proof” freelance
career.
• 8:00pm: Networking, drinks.
• 9:30pm: Close.

9. NATIONAL FREELANCE DAY 2015
Physical
attendance
500+
attendance
Digital
Participants
2,000-3,000
participants
Website/Social
Media Reach
50,000-100,000
audience size
Based on attendance from past Freelance.org.au events, engaged participants
and expected media reach, we estimate that National Freelance Day 2015
should attract the following numbers:

10. NATIONAL FREELANCE DAY 2015
Physical attendance
• Physical attendees are registrants/ticket holders attending either the
Melbourne or Sydney National Freelance Day events.
Digital participants
• Digital participants are those who engage with the events remotely via
broadcast, social media, Freelance.org.au blog, or via the NFD website
where digital participants may claim a “digital showbag”.
Media/Audience Reach
• Includes all media attention and inbound web traffic as a result of
awareness-building/PR activities leading up to and following the event.

11. DIGITAL SHOWBAGS
Digital Showbags are bundled
up ‘special offers’ from selected
product and service providers,
which freelancers can access
for a limited time.
Digital Showbags offer a great
acquisition opportunity for
brands looking to leverage the
media attention on NFD.

12. SPONSOR & PARTNER
CRITERIA
FreelanceAU works with sponsors and partners that believe in and
support our vision.
We accept partnerships that satisfy at least each of the three criteria below:
• The sponsor must add genuine & unique value to the community
• The sponsor must contribute towards the funding of the event
• The sponsor should be open to cross-promotional marketing partnerships

13. AVAILABLE SPONSOR
PACKAGES
Major Partner
• Branding on all NFD digital real-estate (social media, website etc)
• Prioritised signage at Melbourne and Sydney events
• Promotional flyers given to all attendees at Melbourne and Sydney
• 5-10 minute speaking spot on the main stage
• Multiple offers available in the digital showbag
• Activation booth / stall space available at Melbourne event
• Dedicated eDM acquisition offer to mailing list post-event

14. AVAILABLE SPONSOR
PACKAGES
General Sponsor
• Branding on all NFD digital real-estate (social media, website etc)
and branded communications.
• Signage at Melbourne and Sydney events
• Single offer available in the digital showbag

15. AVAILABLE SPONSOR
PACKAGES
Event Contributor
Contributors are donators of relevant products or services (eg: event
photography, video, content production, venue services, marketing
etc) in return for cross promotional opportunities with the event and its
audience. Contributors can choose to support the Sydney or
Melbourne events, or both.

16. SPONSOR TESTIMONIAL:
CLOUD CANNON
”The FreelanceAU group were great for getting focus-group-type feedback in a
casual setting. While only some were freelance web designers and developers (our
target market), all were willing and able to provide useful insight. Our highlight was
one member helping us identify our literal 'jaw-drop' moment!”
- Sam Bonney, Head of Marketing at Cloud Cannon

17. OUR PEOPLE
Cameron DavidAntonia TeriEmma

18. CONTACT
Cameron Rambert
Founder, FreelanceAU
M: 0431 330 224
Email:
melbourne@freelance.org.au
Address:
1/20 Queen Street,
Melbourne VIC
3000