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FMCG 2010 Draft Agenda Website Version

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FMCG 2010 Brand Marketing and Innovation Conference - Sydney Luna Park - 16th & 17th Novemeber 2010

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FMCG 2010 Draft Agenda Website Version

  1. 1. 16th &17th November 2010<br />Luna Park, Sydney<br />Convenor: <br />John Gerrie<br />WWW.FMCG.ASN.AU<br />john.gerrie@FMCG.ASN.AU<br />Organisers:<br />SPONSORSHIP AND EXHIBITION OPPORTUNITIES NOW AVAILABLE<br />(02) 8908 8555<br />©KN3W IDEAS<br />
  2. 2. Issue facing the FMCG Industry in Australia<br />Increasing loss of Australian FMCG added-value production<br />Three interrelated factors:<br /><ul><li> “Caught in the middle” effect
  3. 3. battle between the traditional retailer – Woolworths and Coles, and to lesser extent MetCash and Franklin,
  4. 4. now increasingly between them and the new entries – Aldi and Costco
  5. 5. demand for low priced brands to defend against Aldi’s non-branded offer
  6. 6. increasing the focus on private label
  7. 7. More off-shore options
  8. 8. increasing imports - virtually matching exports 2008/9
  9. 9. easier for private label to be sourced off-shore
  10. 10. Aldi and Costco set-up for global suppliers
  11. 11. The Slippery Slope</li></ul>More private label, more imports – less branded volume, less margin, less investment in local category building, innovation and manufacturing<br />down the slippery path of the clothing industry we go...<br />
  12. 12. The warning lights are flashing for the <br />FMCG Industry<br />The balance of power has been steadily moving from the brands <br />toward the large retailers in Australia, <br />and now these retailers are under increasing threat from a new breed of retailer who don’t need brands, because they are building their own<br />There is really only one response from the branded FMCG marketer <br />better get smarter <br />smarter products, smarter marketing, smarter positioning, smarter communication, smarter distribution, smarter supply chain, smarter pricing and smarter people<br />Constant innovation is our best defence<br />Changing 30% of our portfolio every 36mths makes it tough for our competitor, even tougher for the store brands<br /> <br />
  13. 13. FMCG 2010 Objectives<br />Bring the best FMCG minds, techniques and tools together in one place, over two huge days, <br />to get the FMCG industry back onto the front foot, <br />thinking smarter in every P of the marketing mix,<br />particularly the 5thP of Marketing - SMARTER PEOPLE.<br />If we are not prepared to renew 30% of our portfolio every three years, Aldi and Costco might save us the trouble!<br />
  14. 14. Target Audience<br />FMCG – Marketing / Brand Managers<br />Product Manager, Brand Manager, Marketing Manager, Franchise Manager, General Manager – Marketing, Marketing Director, Business Director<br />R&D / New Product Development Managers<br />Product Development Manager, R&D Manager, New Initiative Manager, Innovation Manager, General Manager - Innovation, R&D Directors<br />Practitioners<br />Advertising Agencies, Infomercial Agencies, PR Agencies, Market Research Agencies, Product Design Agencies, Structural Packaging Agencies, Promotional Agencies, Media Production Houses.<br />Suppliers<br />Packaging, Container, Label Manufacturers, Fragrance and Flavour Houses, Ingredient Suppliers <br />Media Owners<br />TV Networks, Print,Radio, Outdoor and In-store<br />Human Capital<br />Recruitment Agencies, Training & Development Companies and Educational Institutes<br />
  15. 15. Draft Agenda<br />OFFICIAL OPENING – Conference Eve<br />7.30 – 10.30pm<br />Official launch and opening of the exhibition area (30- 40 Exhibitors)<br />FMCG 2010 - DAY 1<br />8.15 – 8.45am - Registration / Coffee / Networking<br />8.45 – 9.00am - Opening – Conference Convenor - John Gerrie<br />SESSION 1 – The Facts and Key Challenges<br /> <br />9.00 – 9.30am – Official Welcome<br />Industry Association<br />9.30 – 10.15am – The State of the FMCG Industry<br />Leading FMCG Industry Research Company<br />10.15 – 10.45am – Morning Break<br />10.45 – 11.15am – The Challenges Facing the Industry<br />Leading FMCG Industry Consulting Company<br />11.15 – 11.45am – The Challenges Ahead - A Retail Perspective<br />Leading Retailer<br />11.45 – 12.30 – The Key Challenges Facing our Industry - Panel Discussion<br />Lead by Industry Association or Leading Consulting Company<br />12.30 – 2.00 - Lunch<br />
  16. 16. SESSION 2 – PRODUCT - Smarter Innovation<br /> <br />2.00 – 2.30pm – Managing the Challenges - Case Study 1 <br />Leading FMCG Company<br />2.30 – 3.00 – Managing the Challenges – Case Study 2<br />Leading FMCG Company<br />  <br />3.00 – 3.30 – Afternoon Break<br />3.30 – 4.00 – New Products – Hits and Misses from around the World<br />Leading FMCG Industry Market Intelligence Provider<br />4.00 – 4.30 – Picking Smarter NPD Ideas<br />Leading FMCG Industry Front-end of Innovation Consultant<br />4.30 – 5.00 – NPD – Forecasting Success<br />Leading FMCG NPD Test Market Simulation Market Research Provider<br />5.00 – 5.30 – Managing the Innovation Process more Efficiently and Effectively<br />Leading Stage-Gate Provider<br />FMCG 2010 - DAY 1 – EVENING FUNCTION<br /> <br />5.30 – 7.30 – Cocktails in Exhibition Area<br />7.30 – 10.30 – Dinner and entertainment (Sponsored by leading Media Company)<br /> Dinner Speaker <br />
  17. 17. DAY 2<br /> <br />SESSION 3 – PROMOTION - SMARTER MARKETING<br /> <br />8.30 – 9.00 – Smart FMCG advertising – Case Study in Advertising Effectiveness<br />Leading Adverting Agency<br />9.00 – 9.30 – Smarter Media Thinking – Case study in Effective Media Planning in FMCG<br />Leading Media Planning Agency<br />9.30 – 10.00 – Infomercial – Case Study -Effectiveness Infomercial Strategy <br />Leading FMCG Infomercial Provider<br />10.00 – 10.30 – Morning Break<br />10.30 – 11.00 - FMCG Sustainability<br />Leading Authority on Sustainability in the FMCG Industry<br />SESSION 4 - PLACE - Smarter placement <br /> <br />11.30 – 12.00 – Understand the true dynamics of the shopping experience<br />Leading FMCG Market Research Provider<br />12.00 – 12.30 – More than 70% of buying decisions are made in-store<br />Point of Sale Industry Association<br />12.30 – 2.00 - Lunch<br />
  18. 18. DAY 2 (cont.)<br /> <br />SESSION 5 - PRICE - Smarter Pricing<br /> <br />2.00 – 2.30 – Smarter Pricing<br />Leading FMCG Market Research Provider<br />2.30 – 3.00 - Smarter Trade Spend <br />Leading Trade Spend Software Provider<br /> <br />3.00 – 3.30 – Afternoon Tea<br /> <br />SESSION 6 - 5thP in the Marketing Mix - PEOPLE - Smarter People<br />  <br />3.30 – 4.15 – Making the most of a FMCG career <br />Leading FMCG Recruiter<br />4.15 – 4.45 – Launch of the FMCG 5th P Graduate Internship Program<br />FMCG Association<br />4.45 – 5.15 - Are we educating the next generation of FMCG leaders?<br />Leading Business School<br />5.15 – 5.30 – Closing Comments / FMCG 2011<br />FMCG 2010 Convenor<br />
  19. 19. Naming Rights Sponsor – industryexclusivity plus multiple speaker / extended session<br />Unique Exposure<br />Conference naming rights / Corporate logo integrated into FMCG 2010 Conference Logo <br />Conference opening themed video (produced to sponsors brief by FMCG 2010 with naming rights sponsors holding final approval rights) (valued $10,000)<br />Branded lanyard <br />Opportunity to deliver extended presentation in most appropriate section linked to sponsors business or multiple presentations <br />25% discount of sponsorship of Official Opening Event, Network Cocktails and Dinner and sachet<br />20 x VIP delegate passes for sponsor’s key clients to attend the conference (valued $30,000)<br />20 x Additional Launch and Dinner invitations (valued $3500)<br />20 x Exhibition Area passes (valued $400)<br />24m2 shell scheme stand reserved in a prime position in the exhibition area<br />Sponsorship Investment:<br />ENQUIRE (includes $43,900 in additional value)<br />
  20. 20. Platinum Sponsorship – Speaker plus Industry Exclusivity<br />Unique Exposure<br />Opportunity to deliver presentation on Day 1 or first presentation in the appropriate session<br />Acknowledgement as “Platinum Sponsor” by the organiser and chairperson during the event proceedings<br />10 x VIP delegate passes for sponsor’s key clients to attend the conference (valued $15,000)<br />10 x Additional Launch and Dinner invitations (valued $1750)<br />20 x Exhibition Area passes (valued $400)<br />3 x corporate banners supplied by the sponsor to be displayed inside the conference room (1 in front and 2 at side or rear of room) <br />Sponsorship Investment: <br />$60,000 (includes $17,150 in additional value)<br />Gold Sponsorship –Speaker <br />Unique Exposure<br />Opportunity to deliver presentation in appropriate section<br />Acknowledgement as “Gold” Sponsor” by the organiser and chairperson during the event proceedings<br />5x VIP delegate passes for sponsor’s key clients to attend the conference (valued $7500)<br />5 x Additional Launch and Dinner invitations (valued $875)<br />20 x Exhibition Area passes (valued $400)<br />Sponsorship Investment: <br /> $30,000 (includes $8775 in additional value)<br />
  21. 21. Silver Sponsorship – branding plus exhibition stand<br />Unique Exposure<br />Acknowledgement as “SilverSponsor” by the organiser and chairperson during the event proceedings<br />2x VIP delegate passes for sponsor’s key clients to attend the conference (valued $3,000)<br />2 x Extra Launch and Dinner invitation (valued $350)<br />20 x Exhibition Area passes (valued $400)<br />12m2 shell scheme stand reserved in a prime position in the exhibition area<br />Sponsorship Investment<br /> $10,000 (includes $3750 in additional value)<br />Networking Cocktails and Dinner Sponsorship <br />Unique Exposure<br />Acknowledgement as “Networking Cocktails and Dinner Sponsor” by the organiser and chairperson during the event proceedings<br />Opportunity to deliver the after dinner speech<br />Opportunity to place material at place setting and erect banners in dining area<br />2x VIP delegate passes for sponsor’s key clients to attend the conference (valued $3,000)<br />10 x additional Launch and Dinner invitation ($1,750)<br />20 x Exhibition Area passes ($400)<br />12m2 shell scheme stand reserved in a prime position in the exhibition area<br />Sponsorship Investment <br />$40,000 (includes $5150 in additional value)<br />
  22. 22. Official Launch Event<br />Unique Exposure<br />Acknowledgement as “Official Launch EventSponsor” by the organiser and chairperson during the event proceedings<br />Opportunity to distribute material and erect banners in launch event / exhibition area<br />2x VIP delegate passes for sponsor’s key clients to attend the conference (valued at $3,000)<br />10 x additional Launch and Dinner invitation ($1,750)<br />20 x Exhibition Area passes ($400)<br />12m2 shell scheme stand reserved in a prime position in the exhibition area<br />Sponsorship Investment<br />$20,000 (includes $5150 in additional value)<br />All Sponsorship Packages<br />Additional Value<br />Corporate message on FMCG 2010 website<br />Complimentary mailing of 500 brochures to your key clients and partners (all costs paid and logistics organised by Association and Communications Events) <br />1 x complementary insert in the delegate folders (up to 4 A4 pages per insert) to be supplied by the sponsor<br />2 x uses of the complete event delegate list for post‐event marketing via email and/or post (distribution managed by Association and Communications Events)<br />
  23. 23. OTHER EVENTS ORGANISED BY:<br />For more information go to:<br />www.ACEVENTS.com.au<br />

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