The document discusses the use of various new media technologies in the production of a project. It describes how an iMac and Final Cut Pro were used for planning, research, construction and evaluation. Blogspot was used for collaboration, sharing ideas and documenting the production process. YouTube was utilized for uploading works-in-progress, gaining feedback and converting songs. Slideshare enabled the creation of slideshows and organization of information. Photoshop allowed for detailed photo editing and the creation of magazine and poster designs in specific styles.