Gathering the right information from clients is essential for real estate agents to serve their needs and win business. The document outlines questions real estate agents should ask clients to gather information about their needs, priorities, timelines and goals for both buying and selling properties. This includes understanding what is most important to clients about locations, school systems, intended length of stay, and how the agent can make the experience a "10". It also suggests asking sellers about property features, values, timelines and tax considerations.