SelfRespection is a technological platform to help with psychological and emotional recovery from disorders. It allows users to track their "SereniMeter" level and connect with buddies. The platform will become a leading provider by integrating mobile features. It will target those with addiction, abuse survivors, and their family/counselors. A 3-pronged marketing plan includes research partnerships, online ads, and promoting usage growth to attract advertisers. Projections estimate $1.5M in revenue by 2013 from cost-per-click and cost-per-impression advertising on the platform with over 1 million users.