2. 1. Research Objectives-The Health Spa
• Member needs
Diversify many classes of
customers to participate
to Aus Health Spa
To promote awareness
and strengthen the profile
of Aus Health Spa and
wellness industry locally,
nationally and
internationally
3. 1. Research Objectives-The Health Spa
• Increase business sales
To provide a strong foundation for the growth of the spa
and wellness industry in Aus Health Spa
To promote awareness and strengthen the profile of Aus
Health Spa and wellness industry locally, nationally and
internationally
To improve the knowledge, technical skills and
professionalism of all spa and wellness industry
professionals
4. 1. Research Objectives-The Health Spa
• Increase business sales
To educate the public of the
many health benefits
derived from spa treatments
and therapies
To establish and maintain
professional standards for
training, administration,
service, safety and product
suppliers
5. 2. RESEARCH METHOD
• Secondary research
information sources
about the health spa
industry, statistics and
emerging trends and
opportunities.
• Data from the internet,
Government,
Educational Institutions.
6. 2. RESEARCH METHOD
• Conduct the research based on your review of
the Feedback Register
• Refer to, and follow, the Aus Health Spa
workplace information policy and procedure
in regard to confidentiality and privacy
requirements
7. 2. RESEARCH METHOD
• Areas for research based
on feedback register
Facilities – Customers want
quiet and clean space. Other
customers need frequent
public transport to Spa, more
fitness classes, higher level
fitness class, wider range of
classes e.g. yoga and pilates
8. 3. Analyse the data
• Boolean operators
Health spa
Health and spa
Health or spa
Fitness and spa
Fitness or spa
Beauty and spa
Beauty or spa
Spa and fitness center
Spa or fitness center
Health and fitness center
Health or fitness center
Spa and resource
9. 4. Recommendations
• Special deal for new
member
Get half price in 6
months
1-2 times use
products from spa for
free
Get voucher for
special price
10. 4. Recommendations
• establish and maintain
professional standards
for training,
administration, service,
safety and product
suppliers to attract
potential customers
11. 4. Recommendations
• Have a Limited-Time Sale or Promotion
• Discounting your products may seem antithetical
to increasing sales, but even offering a slight
discount can make your products and services
more attractive to a client. Make sure to clearly
define the parameters of the sale—including
start and end dates—so there isn’t any confusion
if the client decides to continue working with you
once the promotion ends.
