MBA 4th Semester Syllabus

1. 4.5.2 STRATEGIC MANGEMENT IN HEALTH CARE
SETTINGS
1. GENERAL INFORMATION
No. of Credits per week 4
No. of Hours per week 4
2. PERSPECTIVE OF THE COURSE
For any organization to be successful, it needs to have an holistic approach towards business
with accurate alignment of its objectives with business strategies. As healthcare industry is a
unique service industry, different approach has to be followed to ensure the business
performance and growth. The course will cover the basics of strategic management
including quality and innovation as applied to healthcare sector
3. COURSE OBJECTIVES AND OUTCOMES
OBJECTIVES
- To enable the students to understand the philosophy and rational of business
strategies
- To enable the students to understand the various quality philosophies, significance
and their application in healthcare settings.
OUTCOMES
- By the end of the course, the student will get a feel of the strategic dimensions

2. of the management of healthcare organizations
4. COURSE CONTENT AND STRUCTURE
1
MODULE 1: INTRODUCTION 8 HOURS
Strategic intent concepts; Healthcare Organization’s Vision, Mission , Goals and
Objectives-Business Models-Policy and Values; Balance Score Card, Critical Success
Factors; Key performance Indicators in healthcare setting; Competition in healthcare
business
2
MODULE 2: STRATEGY FORMULATION AND IMPLEMENTATION12 HOURS
Competitive advantage in terms of facilities and services- Cost Leadership and
differentiation in healthcare delivery-Core Competence in healthcare organizations-
Growth and expansion of organizations-Mergers and Acquisitions, Outsourcing-Role
and emergence of technology-Resource Allocations-Supportive Culture-Strategic
Leadership-Corporate Culture-Functional and operational implementation.
3
MODULE 3: QUALITY IN HEALTHCARE 10 HOURS
Concept and significance-Quality Management Philosophies-Patient Focus and
Involvement-TQM Models-Quality tools and techniques applied to healthcare-
Continuous Quality Improvement-Quality Circles
4
MODULE 4: QUALITY ACCREDITATION 10 HOURS
Meaning and benefits-Quality Standards-Quality of patient care, focus and safety-
Accreditation Process-National and International Bodies for accreditation in healthcare
– ISO, QCI, NABH & JCI-Statutory Compliance
5
MODULE 5: AUDIT IN HEALTHCARE 8 HOURS
Concurrent, terminal and cyclic evaluation-Healthcare, Medical, Nursing, Clinical
Pharmacy and Antibiotic Audits-Patient Satisfaction surveys-Integration of healthcare

3. systems
6
MODULE 6: INNOVATIONS IN HEALTHCARE 8 HOURS
Innovation Process, Innovations in Healthcare delivery-Public and Private, Technology,
New Product Development
5. PEDAGOGY
The course is expected to use a combination of approaches such as lecture, case
discussion, web-based assignments, experiences, case study designing specific to the
topic, instruments, videos ,films and interactions with entrepreneurs in healthcare
sector
6. TEACHING/LEARNING RESOURCES
ESSENTIAL READINGS
1. GirdharGyani& Alexander Thomas ,”Handbook of Healthcare Quality & Patient
Safety”, Jaypee Medical Publishers, Ist Edition, 2014.
2. Kunders, G.D , “Designing for Total Quality in Health Care”, Prism Books Pvt Ltd, Ist
Edition, 2002
3. Kropf, Roger , Greenberg, James A, “Strategic Analysis for Hospital Management”,
Aspen Publishers Inc, Ist Edition ,1984
4. Alan M.Zuckerman, Healthcare Strategic Planning, Prentice Hall of India, 2nd Edition,
2005
5. Paul Trott, “ Innovation Management and New Product Development”, Prentice Hall,
5th Edition ,2011
6. Donald Lighter and Douglas,” Quality Management in Healthcare: Principles and
Methods”, Janes and Berlett Publishers, 2004
7. Pena, Jesus,” Hospital Quality Assurance, Risk Management, and Program
Evaluation”, Aspen Publication, 1984