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Data
Analysis
Today's agenda
Project recap
Problem
The Analytics team
Process
Insights
Summary
S
Project
Recap
Social Buzz is a fast growing technology unicorn
that need to adapt quickly to it’s globle scale.
Accenture has begun a 3 month POC focusing on
these tasks:
• An audit of Social Buzz’s big data practice
• Recommendations for a successful IPO
• Analysis to find Social Buzz’s top 5 most popular
categories of content
Problem
Over 100000 posts per day
36,500,000 pieces of content per year!
But how to Capitalize on it when there is so much?
Analysis to find Social Buzz’s top 5 most popular categories
of content
The
Analytics
team
ANDREW FLEMING
Chief Technology
Architect
MARCUS ROMPTON
Senior Principal
GOURAV SINHA
Data Analyst
Process
1
2
5
4
3
Data Understanding
Data Cleaning
Data Modelling
Data Analysis
Uncover Insights
Insights
16
Unique
Categories
1091
Reactions to
“Food” posts
February
Month with
most posts
1353
1134 1091
971
898
TECHNOLOGY SCIENCE FOOD ANIMALS HEALTHY EATING
Categories
Aggregate "Popularity" score
Top 5 Categories by aggregate "Popularity" score
25%
21%
20%
18%
16%
POPULARITY PERCENTAGE SHARE FROM TOP 5 CATEGORIES
Technology
Science
Food
Animals
Healthy Eating
Summary
ANALYSIS
Science and Technology are the most popular categories
of content showing that people enjoy “real-life” and
“factual” content the most.
INSIGHT
Food is a common theme with the top 5 Categories with
“Science” ranking the highest. This may give an
indication to the audience within your user base. You
could use the insight to create a campaign and work with
healthy eating brands to boots user engagement.
NEXT STEPS
This ad-hoc analysis is insightful, but it’s time to take
this analysis into large scale production for real-time
understanding of your business. We can show you how
to do this.
ANY QUESTIONS?
Thank you!

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