Social Buzz is a fast growing tech company that processes over 100,000 posts per day. An analytics team was tasked with auditing Social Buzz's data practices, making recommendations for an upcoming IPO, and analyzing content to find the top 5 most popular categories. The analysis revealed that Animals was the most popular category, garnering 1,897 reactions. March saw the most activity overall. A total of 972 users were identified across the top 5 content categories.