This document provides a marketing plan summary for the DVD release of the Disney/Pixar film "Big Hero 6". The plan includes objectives to reach $50 million in sales within 5-6 months. Promotional strategies involve partnerships with retailers like Toys R Us for exclusive packaging, a sweepstakes for a Disney cruise, and a blood drive tour with an interactive Baymax bus. Advertising will utilize TV, the 2015 NBA All-Star game, social media, and magazines. The total budget is $1.2 million.
"COUGARS, INC." (Lionsgate Entertainment- Comedy/2011)
"It's 10 P.M. Do you know where your Mothers are?"Kathryn Morris, Catalina Rodriguez, Ryan Pinkston, Cary Alexander Kazemi, Amir Cyrus Ahanchian, Denise Richards, Sarah Hyland, Rebecca Mader, Myles Murphy, Emmanuelle Chriqui, Eric Murphy and Jim Belushi at Hollywood.
www.mojoflo.com
Дизайн-мышление для инноваций в бизнесе. "Лаборатория знаний" Coursera @Digit...Lumiknows Consultancy
Презентация встречи #1 offline-поддержки курса Coursera "Дизайн-мышление для инноваций в бизнесе" в России. Проект "Лаборатория знаний" Coursera на базе Digital October. Кураторы: Екатерина Храмкова, Lumiknows, Алексей Николаев, Intel Russia.
Understand what it means to be a successful and innovative entrepreneur; Learn how to identify good opportunities and turn them into winning business ideas
"COUGARS, INC." (Lionsgate Entertainment- Comedy/2011)
"It's 10 P.M. Do you know where your Mothers are?"Kathryn Morris, Catalina Rodriguez, Ryan Pinkston, Cary Alexander Kazemi, Amir Cyrus Ahanchian, Denise Richards, Sarah Hyland, Rebecca Mader, Myles Murphy, Emmanuelle Chriqui, Eric Murphy and Jim Belushi at Hollywood.
www.mojoflo.com
Дизайн-мышление для инноваций в бизнесе. "Лаборатория знаний" Coursera @Digit...Lumiknows Consultancy
Презентация встречи #1 offline-поддержки курса Coursera "Дизайн-мышление для инноваций в бизнесе" в России. Проект "Лаборатория знаний" Coursera на базе Digital October. Кураторы: Екатерина Храмкова, Lumiknows, Алексей Николаев, Intel Russia.
Understand what it means to be a successful and innovative entrepreneur; Learn how to identify good opportunities and turn them into winning business ideas
Улучшение потребительских свойств продуктов. Алексей Копылов, iStudio
Алексей Копылов, технический директор UIDesign Group.
В рамках серии встреч "ОТ ИДЕИ К СТАРТАПУ". Встреча на базе бизнес-инкубатора InnovationStudio при поддержке корпорации Intel, 28 октября 2010г, ДИЗАЙН-МЫШЛЕНИЕ – ЭФФЕКТИВНЫЙ ИНСТРУМЕНТ СОЗДАНИЯ ИННОВАЦИОННЫХ ПРОДУКТОВ И НОВЫХ БИЗНЕСОВ.
Описание образовательных программ и тренинговых сессий "Дизайн-мышление – стратегический инструмент бизнеса в условиях неопределенности", Екатерина Торопова (Храмкова), Lumiknows.
Дизайн-мышление для инноваций в бизнесе. "Лаборатория знаний" Coursera @Digit...Lumiknows Consultancy
Дизайн-мышление для инноваций в бизнесе. "Лаборатория знаний" Coursera @Digital October.
Презентация встречи #4 offline-поддержки курса Coursera "Дизайн-мышление для инноваций в бизнесе" в России. Проект "Лаборатория знаний" Coursera на базе Digital October. Кураторы: Екатерина Храмкова, Lumiknows, Алексей Николаев, Intel Russia.
Design thinking for business innovation. Coursera Learning Hub in Russia, Dig...Lumiknows Consultancy
Дизайн-мышление для инноваций в бизнесе. "Лаборатория знаний" Coursera @Digital October.
Презентация встречи #1 offline-поддержки курса Coursera "Дизайн-мышление для инноваций в бизнесе" в России. Проект "Лаборатория знаний" Coursera на базе Digital October. Кураторы: Екатерина Храмкова, Lumiknows, Алексей Николаев, Intel Russia.
Design thinking for business innovation. Coursera Learning Hub in Russia, Dig...Lumiknows Consultancy
Дизайн-мышление для инноваций в бизнесе. "Лаборатория знаний" Coursera @Digital October.
Презентация встречи #3 offline-поддержки курса Coursera "Дизайн-мышление для инноваций в бизнесе" в России. Проект "Лаборатория знаний" Coursera на базе Digital October. Кураторы: Екатерина Храмкова, Lumiknows, Алексей Николаев, Intel Russia.
Измерение импакта и человеко-ориентированные инновацииWonderfull
Понятие Human-Centered Innovation и подходы к измерению социального воздействия проектов. Презентация Дмитрия Корнейчука, партнера инновационной консалтинговой компании Wonderfull для образовательной сессии в Deloitte, 1 октября 2015.
Презентация лекции Екатерины Храмковой «Дизайн-мышление: думай как создатель», прошедшей в рамках интенсива 2Niversity 15 декабря 2012 года:
http://2niversity.ru/?tiny=21
Екатерина Храмкова — основатель и генеральный директор дизайн-агентства инноваций Lumiknows, специализирующееся на проведении дизайн-исследований и разработке инновационных продуктов.
Колумнист Harvard Business Review - Russia по вопросам дизайн-мышления и инноваций; член редакционного совета The International Journal of Business Anthropology.
Оригинал: http://www.slideshare.net/Lumiknows/design-thinking-think-as-creator
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
2. Overview
Production Companies: Walt Disney Animation Studios and
Walt Disney Pictures
Rating: PG
Length: 1 hour 45 minutes
Original Release date: November 7 2014
DVD release date: February 2015
3. SWOT Analysis
Strengths
● Highly recognizable brand name
● Extremely likeable characters such as Baymax
● Strong genre in terms of DVD sales
● Strong connection with kids and families
● Strong partnerships; Disney owns Marvel and Pixar,
and has partnerships and stakes in numerous other
companies
● Good relations with distributors/retailers. Major
stores (i.e., Walmart, Target, etc.) sell Disney DVD’
s, and many times they will have a retail display for
the DVD’s.
Weaknesses
● Not very strong initial awareness of movie.
Although “Big Hero 6” was originally a comic
book, pre-movie awareness of the movie was low
● Declining DVD sales
● Release date. The expected release date is around
February. Closest consumer holiday is Valentine’s
Day, and product doesn’t (necessarily) fit into that.
Opportunities
● Future sales on toy lines, clothing, and accessories,
and other product lines.
● Having Marvel fans from the comics for increase in
DVD sales
● Not many other movies in the animated children’s
movie genre being released around the same time.
There is a huge opportunity to set “Big Hero 6” as
one of the top-selling DVD releases.
Threats
● Other DVD releases. Competition includes “Interstellar,” “Penguins of
Madagascar,” “Hunger Games,” and “Dumb and Dumber To”
● DVD sales have steadily been declining over the past few years. In
2013, there was a decrease in DVD/Blu-Ray purchases by almost 10%
● Streaming video services such as Netflix and Hulu
● Pirating
4. Target Market
Target Market
- Kids ages 4-12
- Parents and Grandparents
- Boys and Girls
- Disney and Marvel Fanbase Psychographic Characteristics
- Kids who are adventurous
and like action
- Likes superheroes
- High energy
- Likes video games and
action figures
- Caring
- Health conscious
5. ● Objectives $50 million in sales
● Reach $30 million within 5-6 months
● Big Hero 6 is leading in sales in the box office and is
predicted to take off during DVD release.
● Use all channels to promote and increase sales.
● Increase awareness and create incentives
Marketing Objectives
6. - Toys R Us
- Good Year
- NBA
- Disney Cruise Line
- Parent’s Magazines
- Red Cross
Promotional Partners
7. Packaging and Promotion
● DVD ($19.99),
● Blu-ray ($24.99),
● UC edition Blu-Ray+DVD+Blu
Ray 3D (29.99)
● “Hiro” Edition with a Blu-ray
copy & Collectable Baymax
action figure($49.99).
● “Hiro” edition only available at
“Toys R Us”.
8. Packaging and Promotion Cont.
● All versions will have
access to an online
fighting game.
● All purchases of the
movie will come with a
sweepstakes code for a
chance to win a Disney
Cruise for a family of
four.
● Key Chain and Stickers
on 1st 500,000 copies
10. - Win a trip to Disney cruise.
- World wide promotion
- Code in every DVD package.
Reveal a Hiro sticker inside the box win
grand prize.
Destinations offered Alaska, Bahamas,
California Coast, Caribbean, Disney's
Castaway Cay, Europe, Hawaii, Mexico, and
the Panama Canal
Big Hero 6 Cruise Sweepstakes
11. Big Hero 6 Cruise Sweepstakes
2 Grand Prizes
- Free 7 day cruise for four people with
$250 Dollar Cruise Credit
Alternative to enter sweepstakes
Submit form to Disney Headquarters at
500 S Buena Vista St, Burbank, California
91521-6369
- Receive email with a code within 7-14
days.
- Input onto Disney’s website in order to
participate in the sweepstakes.
Activities
12. Retailtainment
● 500 interactive Baymax DVD
Displays at 500 different Walmarts
across the United States
- Plays audio clips when hugged
- Makes “BaDaLaLaLa” sounds
when consumers fist bump
- Large decorative signs with Big
Hero 6 covers.
13. National Publicity
National Publicity will include guest appearance by the movie stars such as Ryan Potter,
voice of Hiro, and Jamie Chung, voice of Go Go, and also Stan Lee, chairman of Marvel.
They will be on talk shows such as:
- Good Morning America
- Ellen Degeneres Show
- Tonight show with Jimmy Fallon
14. Baymax’s Be A Hero Blood Drive
❖ Baymax Bus
❖ Blood Drive/Check-up
❖ 8 major cities
❖ $5 off DVD coupon
❖ Social Media/Fliers
❖ Thanks for your donation!
15. Goodyear Blimp & Big Hero 6
● Blimp Partnership with
Goodyear
- Fly Over New York City
during 2015 NBA All Star
Game.
16. San Francisco Ferry Building Stunt
Large inflatable advertising balloons attached on the San Francisco Ferry Building during
the week of the DVD/ Blu-Ray Release
- Social Media Campaign/ Bus Stop Shelter Ads in San Francisco “Big Heroes are
coming…”
- Bus stop ads $1,500- $4,000
- (7) 20 feet Inflatable Balloon from Big Events Inc, $7,500 each = $52,500
18. Advertising: Television
30 second TV advertisement on free cable networks, Disney owned network
channels like ABC and Disney Channel, as well as other major TV networks.
Major ABC Stations located in:
- New York
- San Francisco
- Los Angeles
- San Diego
- Chicago
- Miami
- Dallas
- Boston
- Phoenix
19. Advertising: 2015 NBA All Star Game
ABC and ESPN TV Network: NBA All Star Weekend February 13-15, 2015
- In between quarters during Celebrity Game and Skills Challenge (February 13)
- In between rounds during Dunk Contest and 3 Pt Contest (February 14)
- In between quarters during the All Star Game (February 15)
Dual Advertising with Goodyear Tires
- During timeouts and breaks, we will have Baymax
roll a tire across the screen and we will have Goodyears
logo on the bottom of the screen in exchange for use of
Blimp.
20. Advertising: Social Media
● Using social media to create friendly competition
● Must Hashtag #BaymaxSweepstakes
● 1 Winner will win a 80 inch Baymax Plush doll
● Daily tweets a week before San Francisco Ferry Building
Stunt to bring up the hype. “Big Heroes are coming…”
#SFBigHeroes
21. Advertising: Magazine
Parents Magazine: #1 Parenting
Magazine in U.S
- Ranked #2 in Top 25 Magazines
of 2013
Circulation: 2,169,454
Rates:
Full page $198,180
2/3 page $153,260
1/2 page $118,910
1/3 page $82,580
2nd Cover $227,910
3rd Cover $218,000
4th Cover $237,820
Disney Junior Magazine:
- 6x a year
Circulation: 50,000- 80,000
Rates:
Full page $4,000
1/2 page $2,500
Cover 4
(Back)
$5,000
Cover 2
(Inside
Front)
$4,500
Cover 3
(Inside
Back)
$4,500
22. Distribution Channels
Major Retailers
- Walmart
- Target
- Best Buy
- Disney Store
- Toys R Us
Digital Retailers/ Rental
- iTunes
- Google Play
- YouTube
- Amazon
Grocery Stores and Markets
- Vons/ Pavilions/
Safeway
- Ralphs
- CVS
- Walgreens
- Rite Aid
23. Budget
In-DVD Promotions $375,000
Baymax Blood Drive $49,600
Sweepstakes $11,500
Retailtainment Display $225,000
Video Game $25,000
Advertising $462,680
Ferry Building Stunt $66,000
TOTAL $1,214,780
