The document discusses the concept of "power teams", which are groups of non-competing businesses that serve the same clients and refer customers to each other. It provides examples of real estate agents and home renovators receiving referrals from related professionals like mortgage lenders and property managers. The document recommends building a power team to increase referrals for all members and provide better overall service by offering clients information on complementary services they may need.

1. POWER TEAMS
by Bhavpreet Singh Soni

2. ARE REFERRALS A PART OF YOUR
MARKETING PLAN?

3. HAVE YOU NOTICED THAT MOST
REFERRALS COME FROM THE SAME
GROUP OF PEOPLE

4. EXAMPLE:
REAL ESTATE AGENT GETS
REFERRALS FROM MORTGAGE
LENDER & LAWYERS

5. EXAMPLE:
HOME RENOVATORS GET REFERRALS FROM
PROPERTY MANAGERS, INSURANCE AGENTS,
REAL ESTATE AGENTS

6. BNI
(Business Network International)
calls them Power Teams

7. DEFINITION:
A GROUP OF NON-COMPETING
BUSINESSES WHO SERVE THE
SAME CLIENT

8. BUILD YOUR POWER TEAM FOR TWO
REASONS:

9. FIRST, TO INCREASE YOUR OWN
REFERRALS.

10. SECOND: TO OFFER A BETTER SERVICE
TO YOUR OWN CLIENTS

11. BEING ABLE TO OFFER, TO YOUR OWN
CLIENTS, INFORMATION ABOUT SERVICES
THEY NEED,
WILL MAKE YOU STAND OUT FROM YOUR
COMPETITION

12. IMAGINE: YOU’RE A REAL ESTATE
AGENT AND JUST SOLD A HOUSE.
• YOU CAN NOW RECOMMEND, TO YOUR
BUYER CLIENT, THE SERVICES OF A
LAWYER, A HOME INSURANCE AGENT,

13. YOUR CLIENTS WILL THANK YOU

14. YOUR POWER TEAM WILL THANK YOU
FOR RECOMMENDING THEM.

15. SO CHECK OUT YOUR LOCAL CHAPTER
FOR POWER TEAM

16. Thanks