The document discusses companies and countries that dominate international business. It notes that US companies like Google, Ford, and Microsoft, and German companies like Adidas, Daimler-Chrysler and BMW are dominant. Japan's dominant companies include Toyota and Sony. The US, Japan and Germany are the top countries dominating international business due to factors like large markets, skilled resources, innovation and adaptability to changes. Emerging economies like China and India are seeing a power shift with companies moving to access new markets and lower costs. Structural changes in the future will see China and India play larger roles as China focuses on consumption and India on its large workforce and democracy.

1. Understanding the changes in
the global environment

2. USA
• GOOGLE ,FORD, CHEVRON , MICROSOFT
GERMANY
• ADIDAS,DAIMLER-CRYSLER, BMW , BOSCH
JAPAN
• TOYOTA , SONY , MITSUBISHI
 What are the companies dominating
international business and global market ?

3.  which are the Countries dominating
international business ?
1. USA
2. JAPAN
3. GERMANY
4. SINGAPORE

4. Why are these companies dominating ?
1.Studying the markets and identifying if the
products/services would be successful .
2.Based in locations where skilled resources are available in
plenty .
3.Technical innovation and quality on par with the best in the
industry.
4.Are aware of changes and adaptive to changes in the global
market.
5.Are ready for challenges with companies which do similar
business. Highly competitive

5. Example of an dominating company
Google:
 Dominates international search
 Audiences grew 2.5 times the rate of search’s share held by
 its competitors. 3 times audience of rival yahoo search
 Powered 77% of UK internet searches
 Google’s supremacy based on competion rather than
monopoly
 60% search market share

6.  why are some countries dominating
where some others are not ?
USA:-
 Biggest market for products and services
 Largest economy in the world.
 GDP was estimated at 14.4 trillion in 2008
 Maintained stable ,overall GDP growth rate and high levels of
research and capital investment
 Second highest income per hour worked
 In 2008,consumer spending made 72% of the economic activity
in the US
 Would not prefer foreign companies to trade.

7. GERMANY :-
1. Industrialization .
2. FDI - $11 billion
3. Fourth largest economy in the world .
4. Abandoning higher wage demands .
5. Projecting themselves as a popular destination for foreign
investment.
JAPAN:-
1. Second largest economy in the world .
2. Higher level of savings and investment rate for companies investing
in Japan
3. Infrastructure to promote industries and development.
4. Economy is highly diversified and competitive.
5. 326 companies listed in the Forbes Global 2000 in the year 2006 .

8. Definitions
What is international business?
It’s defined as a business (firm) that engages in international (cross –border)economic
activities and/or the action of doing business abroad
What is globalization?
The close integration of countries and people of the world. A long run historical revolution
since the dawn of human history.
What is a multinational company?
A firm that engages in foreign direct investment and operates in multiple countries.
What is a foreign direct investment (FDI)?
An investment in, controlling, and managing value added activities in other countries.

9.  What is power shift ?
Shift : The fundamental change in an individuals view or a
societies view of how things work in the world .
Power shifts : View of people in dominant country has
changed ; for the better ,in terms of newer market and
emerging economies

10.  which are the newer or emerging
economies and market ?
China
Example of a Chinese company:Lenovo
-World’s 4th largest PC manufacturer
-Produces desktop, laptops, workstations, servers etc.
-50.4 % owned by public shareholders
-Chinese government owns about 27% of lenovo
Examples of Acquisitions:
-Lenovo acquired the IBM personal computing division in Feb. 2009

11. India
Example of an Indian company-Tata
-Multinational conglomerate based in Mumbai, India
-Largest private corporate group in India
-Interest in steel, automobiles, IT, tea, hospitality
-Operations in 85 countries and its companies export products and
services to 80 nations
-2009 annual survey by the Reputation institute ranked 11th most reputed
company in the world
Examples of Acquisitions:
-February 2006- Tetley Tea company, $ 407 million
-January 2007-Corus Group, $ 12 billion
-March 2008-Jaguar and Land Rover, $ 2.3 billion

12. Why is there a power shift? (Why are
companies moving to different
markets?)
 More man power :Skilled resources utilisation
 New world market: not tried and tested ones
 Investment is cost effective: what you invest, you earn
back
 Bigger consumer market in the newer markets
 Industry friendly governments

13. What are the structural changes in
the future will dominate
China:
 Private sector companies to play major role
 Emphasising raising personal income and consumption
 Introducing new management systems and technical
expertise
 Foreign trade as major step toward economic growth
 3rd largest economy in the world now and try becoming
number one
 Continuing to be the fastest growing economy at an
average annual GDP growth rate of 10%

14. India
 12th largest economy in the world. Newer market,
newer consumers for MNC’s
 Labour force total half a million workers so production
could be large scale
 World’s largest democracy so capitalism can grow
 More English speaking people. So popular destination
for outsourcing industry .
 Larger pool of managerial and technological expertise.

15. How do we attract ,engage and
dominate international business?
Attract:
-Identify market .
-Identify the workability of the product in the market .
Engage:
-Identify skill resources and utilization .
-Define who are the competitors. How do we market
our product ?
-What is it different that you offer?
Dominate:
-How to sustain the growth continue?
-How to become the leader?

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