This document contains a presentation by Scott Fisk on the power of design. It discusses what design is, why good design matters, elements of good design like usability and branding. It covers human-centered design and design basics like grids, typography, color and inspiration. Examples are given of both good and bad design. The presentation emphasizes that good design solves problems through testing and analysis to meet user needs.

1. Scott Fisk
Professor of Graphic Design
Samford University
AIGA Birmingham
Birmingham.aiga.org
The power of
DESIGN
http://atlanta.wordcamp.org/2015/
@scottfisk

2. Topics:
1. What is design?
2. Why good design matters.
2. What is good design?
3. Human centered design.
4. Design Basics.
5. Get inspired!
The power of
DESIGN

3. What is design?
The power of
DESIGN

4. What is design?
“Design is thinking made visual”
Saul Bass
1920-1966
The power of
DESIGN

5. What is design?
Visual problem solving
The power of
DESIGN

6.
why
DESIGN
MATTERS

7. WHY
design matters
1st Impression Counts
Brand Manifestation
Credibility
User Trust
Sticky Factor
Return Rate
More Sales
and more importantly….
The power of
DESIGN

8.
GOOD DESIGN
MEMORABLE

9.
POPULAR BRANDS?

10.
POPULAR BRANDS
Copyright
©
2014
Interbrand.
All
Rights
Reserved.

11. IMPRINTED INTO OUR MEMORY
emotional
RESPONSE

12.
GOOD
DESIGN

13.
USABILITY
ACCESSIBILITY
SIMPLICITY
INNOVATIVE
ENGAGING
BRANDING
FUCTIONALITY
USEFUL
AESTHETIC
HONEST
LONG LASTING
GOOD
DESIGN

14.
all good
DESIGN IS?

15.
HUMAN
CENTERED

16. In
broad
terms,
user-­‐centered
design
(UCD)
is
a
type
of
user
interface
design
and
a
process
in
which
the
needs,
wants,
and
limitations
of
end
users
of
a
product
are
given
extensive
attention
at
each
stage
of
the
design
process.
Source:
Wikipedia
http://en.wikipedia.org/wiki/User-­‐centered_design
HUMAN
CENTERED

17. Gotten lost due to poor signage
Failed to figure out direction
Failed to figure out how to use a tv remote
Burned yourself when you thought cold water
was going to come out of the fosset
HAVE YOU
EVER?

18. Source:
http://chriselyea.com/design-­‐lessons-­‐learned/badly-­‐designed-­‐doors/

19. Source:
http://chriselyea.com/design-­‐lessons-­‐learned/badly-­‐designed-­‐doors/

21.
what does good
DESIGN DO?

22.
SOLVES
PROBLEMS

23. Design
moch-ups
wireframes
prototypes
Testing
User testing
evaluations
stats
Analysis
personals
userneeds
context

24.
DESIGN
BASICS

25. GRIDS

26. GRIDS

29. NEGATIVE SPACE

30. BRAINSTORMING
No wrong answers
The obvious answers normally come first
Write down or sketch ideas
Share ideas with others
Do not be in a hurry
Be inspired

31. INSPIRATION

35. calm

36.
CHOOSING A FONT
TYPOGRAPHY

37. SERIF
VERSUS
San-Serif

38. Typography (from the Greek words τύπος
(typos) = form and γραφή (graphe) =
writing) is the art and technique of
arranging type in order to make language
visible. The arrangement of type involves
the selection of typefaces, point size, line
length, leading (line spacing), adjusting the
spaces between groups of letters (tracking)
and adjusting the space between pairs of
letters (kerning[2]).
Typography (from the Greek words τύπος
(typos) = form and γραφή (graphe) =
writing) is the art and technique of
arranging type in order to make language
visible. The arrangement of type involves
the selection of typefaces, point size, line
length, leading (line spacing), adjusting the
spaces between groups of letters (tracking)
and adjusting the space between pairs of
letters (kerning[2]).
LINE HEIGHT?

42.
CHOOSING A
COLOR

44. COLOR
When branding how many
colors should you use?

45. CUSTOM
Themes – Benefits

50. HOW CAN
you prove the success of a design?

54. Thank you!
Presentation at:
http://www.slideshare.net/graphicsmaker/
http://atlanta.wordcamp.org/2015/
@scottfisk