Power goggling - To Search Easier On Google
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how to search easiily on google and how to get your website searchable in google
![Expanding and Narrowing Your Search
Power Goggling
Rahul Khanwani
[Binarybuzz.wordpress.com]
1](https://image.slidesharecdn.com/powergoggling-130921143443-phpapp02/85/Power-goggling-To-Search-Easier-On-Google-1-320.jpg)
![Rahul Khanwani
[Binarybuzz.wordpress.com]
2](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
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Power goggling - To Search Easier On Google
- 1. Expanding and Narrowing Your Search Power Goggling Rahul Khanwani [Binarybuzz.wordpress.com] 1
- 3. Interpreting Your Query Rahul Khanwani [Binarybuzz.wordpress.com] 3
- 4. » Understanding how Google treats your search terms will help you devise effective queries and revise ineffective ones. Interpreting Your Query Rahul Khanwani [Binarybuzz.wordpress.com] 4
- 5. » Google returns only pages that match all your search terms. » don't need to include the word AND between your terms, this notation is called an implicit AND. All Search Terms Count Rahul Khanwani [Binarybuzz.wordpress.com] 5
- 8. » Google returns pages that match your search terms exactly. » “Google simply matches strings of characters together and doesn't currently base inferences on uses of the language.” Search Terms Match Exactly Rahul Khanwani [Binarybuzz.wordpress.com] 8
- 9. Search Terms Match Exactly If you search for … Google won't find … cheap inexpensive tv television effects influences children kids car automobile Calif OR CA California Rahul Khanwani [Binarybuzz.wordpress.com] 9
- 10. If you search for … Google finds … NYC New York City SF San Francisco GNP Gross National Product Rahul Khanwani [Binarybuzz.wordpress.com] 10
- 11. » Google returns pages that match variants of your search terms. » The query [ child bicycle helmet ] finds pages that contain words that are similar to some or all of your search terms, e.g., “child,” “children,” or “children's,” “bicycle,” “bicycles,” “bicycle's,” “bicycling,” or “bicyclists,” and “helmet” or “helmets.” Google calls this feature word variations or automatic stemming. Stemming is a technique to search on the stem or root of a word that can have multiple endings. 3. Similar Words Match Rahul Khanwani [Binarybuzz.wordpress.com] 11
- 13. » Mostly Used by Females Stop Words Rahul Khanwani [Binarybuzz.wordpress.com] 13
- 15. » Some common words, called “stop words” (such as the, on, where, how, as well as certain single digits and single letters) generally don't add meaning to a search. » Stop words appear on so many pages that searching for them usually doesn't help you find relevant results. » words -- must appear on the page, we can told Google to show only pages that contain the word. » Note: Surround each such word or phrase with quotation marks (" ") to insist that Google search for exactly these words Stop Words Rahul Khanwani [Binarybuzz.wordpress.com] 15
- 16. » Google limits queries to 32 words. » Google will indicate in a message below the query box at the top of the page if your query exceeds the 32-word limit. The 32-word limit applies to search terms and operators but not stop words. (The limit was previously 10 words.) Word Limit Rahul Khanwani [Binarybuzz.wordpress.com] 16
- 18. » Google favors results that have your search terms near each other. » Google considers the proximity of your search terms within a page. So the query [ snake grass ] finds pages about a plant of that name, while [ snake in the grass ] tends to emphasize pages about sneaky people. Although Google ignores the words “in” and “the,” (these are stop words), Google gives higher priority to pages in which “snake” and “grass” are separated by two words. Terms Nearby Rahul Khanwani [Binarybuzz.wordpress.com] 18
- 21. » Google gives higher priority to pages that have the terms in the same order as in your query. » Black Color Berry » Differs From » Black Berry Color Terms in Order Rahul Khanwani [Binarybuzz.wordpress.com] 21
- 24. » Google is NOT case sensitive; it shows both upper- and lowercase results. Not Case-Sensitive Rahul Khanwani [Binarybuzz.wordpress.com] 24
- 25. » Google ignores some punctuation and special characters, including ! ? , . ; [ ] @ / # < > . » Because punctuation is typically not as important as the text around it, Google ignores most punctuation in your search terms. There are exceptions, e.g., C++ and $99. Mathematical symbols, such as /, <, and >, are not ignored by Google's calculator. Characters Ignored Rahul Khanwani [Binarybuzz.wordpress.com] 25
- 28. » Be aware that web pages sometimes camouflage email addresses to make collecting such information difficult for spammers. For example, on some sites you'll find the @ sign in an email address replaced with the word “at.” Rahul Khanwani [Binarybuzz.wordpress.com] 28
- 30. » A term with an apostrophe (single quote, ') doesn't match the term without an apostrophe. Apostrophes Rahul Khanwani [Binarybuzz.wordpress.com] 30
- 33. » Because some people spell hyphenated words with a hyphen and others with a space, Google searches for variations on any hyphenated terms. Hyphenated Terms Rahul Khanwani [Binarybuzz.wordpress.com] 33
- 34. » When Google encounters a hyphen (–) in a query term, e.g., [ part-time ], it searches for: » the term with the hyphen, e.g., part-time » the term without the hyphen, e.g., parttime » the term with the hyphen replaced by a space, e.g., part time » [ part-time ] matches “part-time,” “part time,” and “parttime” » [ part time ] matches “part-time” and “part time”, but » [ "part time" ] (with quotes) is better for space- separated words Rahul Khanwani [Binarybuzz.wordpress.com] 34
- 35. Crafting Your Query by using Special Characters Rahul Khanwani [Binarybuzz.wordpress.com] 35
- 36. » By using special characters and operators, such as " ", –, ~, .., *, OR, and quotation marks around a phrase, you can fine-tune your search query and increase the accuracy of its results. Crafting Your Query by using Special Characters Rahul Khanwani [Binarybuzz.wordpress.com] 36
- 37. » To search for a phrase, a proper name, or a set of words in a specific order, put them in double quotes. Quoted Phrases Rahul Khanwani [Binarybuzz.wordpress.com] 37
- 40. » Google eliminated the + operator in October 2011 and expanded the capabilities of the quotation marks (” ”) operator. » In addition to using this operator to search for an exact phrase, you can now add quotation marks around a single word to tell Google to match that word precisely. » So, if in the past you would have searched for [ magazine +latina ], you should now search for [ magazine "latina" ]. Quotation Marks Replace the + Operator Rahul Khanwani [Binarybuzz.wordpress.com] 40
- 41. » Precede each term you do not want to appear in any result with a “–” sign. The - Operator Rahul Khanwani [Binarybuzz.wordpress.com] 41
- 44. » Find synonyms by preceding the term with a ~, which is known as the tilde or synonym operator. » [ ~run ] matches “run,” “runner’s,” “running,” as well as “marathon” The ~ Operator Rahul Khanwani [Binarybuzz.wordpress.com] 44
- 46. » Specify synonyms or alternative forms with an uppercase OR or | (vertical bar). » Note: If you write OR with a lowercase “o” or a lowercase “r” Google interprets the word as a search term instead of an operator. » Note: Unlike OR, a | (vertical bar) need not be surrounded by spaces. The OR and | Operators Rahul Khanwani [Binarybuzz.wordpress.com] 46
- 48. » Specify that results contain numbers in a range by specifying two numbers, separated by two periods, with no spaces. » For example, specify that you are searching in the price range $250 to $1000 using the number range specification $250..$1000. The .. Operator Rahul Khanwani [Binarybuzz.wordpress.com] 48
- 50. » Use *, an asterisk character, known as a wildcard, to match one or more words in a phrase (enclosed in quotes). The * Operator Rahul Khanwani [Binarybuzz.wordpress.com] 50
- 52. Simple Steps To Get Ur Website In Google Or Any Other Search Engines.. Rahul Khanwani [Binarybuzz.wordpress.com] 52
- 62. Rahul Khanwani [Binarybuzz.wordpress.com] 62 Thanks For More Visit Binarybuzz.wordpress.com