Long Term Growth In Support for Legalization shows that older cohorts are slow to change views on marijuana legalization, while younger baby boomers are becoming more supportive. Poll results from California Proposition 19 in 2010 found nearly half of California voters still supported legalization. Support may have been higher in a presidential election year with higher turnout. Colorado polls show increasing support for medical marijuana ballot measures over time, but rejection of a 2006 legalization initiative. Public education aims to shift voter opinion by 5-10 points in key states to reach the threshold of 60% support needed to pass marijuana reform initiatives.

1. Long Term Growth In Support for Legalization

2. Greenberg Quinlan Rosner Page | Page Different Rates of Change by Cohort Older cohort is slow to change Baby boomers are rapidly becoming supportive

3. California Proposition 19 (2010): Poll Results Greenberg Quinlan Rosner Page | Allows people 21 years old or older to possess, cultivate, or transport marijuana for personal use. Permits local governments to regulate and tax commercial production and sale of marijuana to people 21 years old or older. Prohibits people from possessing marijuana on school grounds, using it in public, smoking it while minors are present, or providing it to anyone under 21 years old. Maintains current prohibitions against driving while impaired.

4. Nearly Half of CA Voters Still Supported Legalization Greenberg Quinlan Rosner Page | Regardless of how you feel about Proposition 19, do you think the use of marijuana should be made legal or not? OR Regardless of how you feel about Proposition 19, do you think marijuana should be legalized? Proposition 19 (Based on election results) Support for Legalization (Based on GQRR post-election survey) -8 +8 Source: California post-election study

5. Would Have Been Much Closer in Presidential Year Regardless of how you feel about Proposition 19, do you think the use of marijuana should be made legal or not? OR Regardless of how you feel about Proposition 19, do you think marijuana should be legalized? Proposition 19 (Based on election results) Proposition 19 (Re-weighted to reflect presidential year turnout) -8 -2 Source: California post-election study

6. Colorado Time Series Medical MJ ballot but not counted (1998) Yes on Legalization Ballot Support Medical Marijuana Support for Legalization Passed Medical MJ (more liberal) (2000) *Note: The original medical MJ initiative was placed on the ballot but votes were not counted b/c a state court ruled that not enough signatures had been collected for it to qualify for the ballot. Passed Dispensaries (2010) Rejected Legalization Initiative (2006)

12. Strongest Response: “same way alcohol is regulated” (CO) 78 12 I am going to read you specific provisions that could be included in ballot language for a measure to reform marijuana laws in Colorado in some way. For each one, please tell whether it would make you more likely to support a measure reforming marijuana laws in Colorado, less likely to support a measure reforming marijuana laws in Colorado or if it would make no difference either way? Net: +66 Regulates marijuana the same way that alcohol is regulated, such as no marijuana can be sold to minors, only licensed distributors can sell marijuana at state regulated stores, strong penalties for driving under the influence of marijuana and maintaining the right of employers to fire employees who come to work impaired. *Data From Colorado Survey Much More/Less Likely Somewhat More/Less Likely