Before creating
the poster I
took individual
shots of the
characters, in
the photos I
wanted the
characters to
look mean and
intimidating as
that is what
they’re
perceived as in
the trailer
Once I took the
photos I went on to
photo-shop and
edited each photo
removing the
background and
playing around with
the brightness and
contrast.
Unedited Zac
Edited Zac
Poster layout
I created a poster layout and chose the colours red and
black as they connote danger, darkness, anger which
are the main emotions that run within our trailer I
once I finished the layout I went onto assembling the
characters on the poster.
Poster Final
This I the final edit of the poster with all the characters put up I also decided
to have the killer in the background as it would reinforce the connotations of
murder as he is holding a weapon behind them the only problem was that
the font for the title wasn't readable and I felt that even though I used the
burn tool and played around with the brightness and contrast to blend the
characters in I still felt the characters looked very flat with was also due to
the fact that when taking the photos of the characters I didn’t use proper
lighting and I still felt that the over all finished product still looked
unprofessional so I went on to creating a new poster
New poster layout New poster
this is the first layout I experimented with for the
new poster I stuck with using the colours red and
black and as the audience preferred the new title I
created I put it in as well. I also put a rip in the
corner paying homage to I know what you did last
summer.
I then went on to assembling the characters onto the poster I chose to
make the characters red as It went with the colours of the poster but
also connotes that there mean and in danger I also changed the font
of the tag line to match with the title and added blood splats onto it
to connate murder. I also found that the characters looked more sleek
and professional compared to the other poster as this time I used the
right lighting and set up photo-shoot. Lastly I added the hand of the
killer coming out of the rip to connote that a killer Is after them and
decided to only show his hand and weapon as the weapon Is an iconic
part of the killer
This is an example of
how I edited the
characters for the
poster this same
process went for all
the characters.
I first used the
brightness and
contrast tool, once I
was done with that I
went on to using the
colour balance and
put it on full red to
turn the character
red after that I
wanted to give the
finishing touch a
graphic effect so I
went on to exposure
and then my
characters were
ready to put on the
poster
Poster edit 1 Poster edit 2
This is another layout I used for or poster but this
time I decided to put the rip on the bottom and
have the killer behind them the only problem with
this was that the killer head was cut of and I felt
the tag line didn’t look good over killer so I went on
to try another layout
With this poster I kept the idea of having the killer
in the back but I decided to not have the tagline on
the poster and I got rid of the rip effect I was
pleased with this poster but that fact that there
wasn’t the tagline goes against the codes and
conventions as most of the posters have there
tagline on it.
This is another photo I took of gabby but I felt the
mask wasn't effective at all so I went on Photoshop to
edit the photo
This I the edited photo of gabby I blacked out his face
as the killer is supposed to be ambiguous and also
played around with brightness and contrast and levels
to make him almost blacked out and went on to test
out how the photo would look on a new poster layout
Final edit and layouts
These two posters have similar layout but on one of them I decided to use the rip effect I also
put the tagline on the killers face to connote that he is going to cause danger. I found the this
photo of the killer looks very effective compared to the other photo of the killer as this one
looks more like he's going to attack the victim and this is the impression I want to give of in
the poster my only faults was that I found that the tagline looked rather silly on the killers face
so I went on to create another layout
This is the final layout I created but this
time I decided to put the tagline above the
killer and added blood splats to connote
danger and murder I found that this final
edit I much more effective and looks sleek
and professional compared to the first
poste r i created i also decided not to use
the rip affect as I feel the fade in black to
red looks more effective

Poster design

  • 2.
    Before creating the posterI took individual shots of the characters, in the photos I wanted the characters to look mean and intimidating as that is what they’re perceived as in the trailer Once I took the photos I went on to photo-shop and edited each photo removing the background and playing around with the brightness and contrast. Unedited Zac Edited Zac
  • 3.
    Poster layout I createda poster layout and chose the colours red and black as they connote danger, darkness, anger which are the main emotions that run within our trailer I once I finished the layout I went onto assembling the characters on the poster. Poster Final This I the final edit of the poster with all the characters put up I also decided to have the killer in the background as it would reinforce the connotations of murder as he is holding a weapon behind them the only problem was that the font for the title wasn't readable and I felt that even though I used the burn tool and played around with the brightness and contrast to blend the characters in I still felt the characters looked very flat with was also due to the fact that when taking the photos of the characters I didn’t use proper lighting and I still felt that the over all finished product still looked unprofessional so I went on to creating a new poster
  • 4.
    New poster layoutNew poster this is the first layout I experimented with for the new poster I stuck with using the colours red and black and as the audience preferred the new title I created I put it in as well. I also put a rip in the corner paying homage to I know what you did last summer. I then went on to assembling the characters onto the poster I chose to make the characters red as It went with the colours of the poster but also connotes that there mean and in danger I also changed the font of the tag line to match with the title and added blood splats onto it to connate murder. I also found that the characters looked more sleek and professional compared to the other poster as this time I used the right lighting and set up photo-shoot. Lastly I added the hand of the killer coming out of the rip to connote that a killer Is after them and decided to only show his hand and weapon as the weapon Is an iconic part of the killer
  • 5.
    This is anexample of how I edited the characters for the poster this same process went for all the characters. I first used the brightness and contrast tool, once I was done with that I went on to using the colour balance and put it on full red to turn the character red after that I wanted to give the finishing touch a graphic effect so I went on to exposure and then my characters were ready to put on the poster
  • 6.
    Poster edit 1Poster edit 2 This is another layout I used for or poster but this time I decided to put the rip on the bottom and have the killer behind them the only problem with this was that the killer head was cut of and I felt the tag line didn’t look good over killer so I went on to try another layout With this poster I kept the idea of having the killer in the back but I decided to not have the tagline on the poster and I got rid of the rip effect I was pleased with this poster but that fact that there wasn’t the tagline goes against the codes and conventions as most of the posters have there tagline on it.
  • 7.
    This is anotherphoto I took of gabby but I felt the mask wasn't effective at all so I went on Photoshop to edit the photo This I the edited photo of gabby I blacked out his face as the killer is supposed to be ambiguous and also played around with brightness and contrast and levels to make him almost blacked out and went on to test out how the photo would look on a new poster layout
  • 8.
    Final edit andlayouts These two posters have similar layout but on one of them I decided to use the rip effect I also put the tagline on the killers face to connote that he is going to cause danger. I found the this photo of the killer looks very effective compared to the other photo of the killer as this one looks more like he's going to attack the victim and this is the impression I want to give of in the poster my only faults was that I found that the tagline looked rather silly on the killers face so I went on to create another layout This is the final layout I created but this time I decided to put the tagline above the killer and added blood splats to connote danger and murder I found that this final edit I much more effective and looks sleek and professional compared to the first poste r i created i also decided not to use the rip affect as I feel the fade in black to red looks more effective