2. Colours used – Black White and orange.
The colour black relates to the hidden,
the secretive and the unknown, and as a
result it creates an air of mystery. It keeps
things bottled up inside, hidden from the
world.
Black hides, while white brings to light.
What black covers, white uncovers.
The colour meaning of white is purity,
innocence, wholeness and completion.
White is often used in horror to
symbolise the victim as it shows their
innocence.
Orange is used because in is a
conventional colour for the holiday,
Halloween. Orange relates to 'gut
reaction' or our gut instincts, this relates
to the thought of figuring out whom a
killer is and how to reveal them. The gut
feeling of knowing what may happen next
and that something bad is going to
happen.
3. The genre of the film is told through
the imagery of the poster.
Main image – The main image is a
“evil” looking pumpkin and a hand
holding a knife. This can tell the
audience that it is a horror (or scary
film) because it relates to the
Halloween period, which is a time for
scaring. The pumpkin also has what
looks like fire in it eyes. Which can
mean that a character may get burnt
to death or someone or something
dear to them gets destroyed.
The knife is the biggest iconography
gives away to the genre because of the
lighting on it as well. There is low
lighting on the image and that gives
the poster a sense of mystery and also
makes it quite eerie ad sincere. The
knife is a big iconographic tool as it is
typically in a horror film, a murder
weapon.
4. The typography on the poster is in
bold block letters so the tag line and
the title is able to stand out. It is also
in the colour white to contrast against
the black background. The title has an
orange outline as well to keep with the
theme of Halloween.
There are actors mentioned on the
poster but they are in small print at
the bottom and not noticeable. They
don’t need to be used to sell the film,
even though star marketing could help
get more viewers at the cinema
because each star has some sort of
loyal fan-base / following who watches
every single film, TV, media that they
are in.
5. This can be seen as a teaser poster as
there is hardly any information on the
poster and the elements on the poster
instantly make the audience ask
questions. “The night he came home!”
Who’s he? Why is coming home? Why
did he leave? Is he a protagonist or
antagonist?
