The document analyzes TV show posters and provides four examples. It considers elements like layout, focus points, fonts, space use, colors, images, branding, captions and backgrounds. Example 1 analyzes a poster for "The Hills" focusing on the young female characters and white dresses. Example 2 analyzes a "Luther" poster focusing on Idris Elba's intense facial expression and nomination. Example 3 analyzes a vampire-themed poster using pale skin, red lips and religious text. Example 4 analyzes a "Vampire Diaries" poster that hints at a love story rather than true vampire themes. In conclusion, it finds "The Hills" targets a younger audience while the others have darker, more mature

1. ANALYSIS OF TV POSTERS
By Emily Thompson

2. THINGS TO CONSIDER WHEN
ANALYSING A POSTER!
• Basic layout – ‘grid’
• Focus point
• Font type and size of font
• Use of the space
• Colours
• Images
• Branding
• Captions
• Titles
• Background
• Position of characters

3. EXAMPLE 1:
Features four young, pretty girls, which
could automatically makes us think the
viewers would be young teenage girls, while
this poster would make them want to watch
the programme – they can easily relate to
the storyline. They look very glamorous and
dressed up, so the viewers have something
to aspire to.
The white dresses could symbolise an
angelic theme throughout the characters,
and that they are good, sensible, ordinary
girls – something easily relatable.
Lauren is the main focus of the poster,
proving her to be the main character and the
leader of the group, while the rest are a lot
smaller and blurred in the background. We
know the storyline will revolve around her.
The design of the house in the
background is quite basic

4. EXAMPLE 2:
The image of Luther takes up more than half
of the poster, being placed on the left. It is
zoomed in and is the main focus point of the
poster, while the background is blurred out.
His face looks concerned and worried,
making the viewer instantly intrigued to
watch it and find out the storyline. It feels like
his eyes are looking straight at you, almost
making you feel intimidated and targeted,
possibly making you feel as if his job in the
show is an investigator, or simply that he is
concerned for your wellbeing.
There isn’t much text on the poster, which
entices the viewer in, as they have little
insight before watching the show. This also
creates a sense of surprise for them when
actually understanding the storyline.
The name of the series is in capital bold Red,
relating to danger, death and blood, implying
a gory theme. It is also in the middle of the
page so shows the whole programme
revolves around him.
The background of the poster relates to the
location of the show. It shows the Gherkin
so we know before watching it that is it set in
the capital city, London. It is not the main
focus so gives a subtle hint to the viewers.
The sky is stormy and cloudy, with a
greyscale filter, in comparison to the jet
black background behind the male. This
colour echos a scary, daunting scene. It
almost looks as if it is set in the past when
cameras were not yet developed.
The standard of the acting is already proven
where there is relation to the Emmy awards,
while he is nominated for an award and is
described an “outstanding lead actor”.
Luther is the only character to star in the
poster, this makes us feel he is secluded
and quite a lonely character. Maybe his job
is his life and he has a lack of friends
outside of this. This makes us feel a bit sorry
for him and that we may sympathise with
him when watching the show.

5. EXAMPLE 3:
The poster is taken over by the face. It
implies a vampire theme, while the skin is
pale and the lips are a bright, vibrant red,
linking to blood.
The dark shadows on the face bring a idea
of hiding from others, maybe pouncing out
on people without them expecting it. And
also that the character may only come out
at night, not in the day. This creates a
sense of mystery.
The contrast of the black and red in the
title, possibly implies the character has two
sides to their personality. The black being
their normal everyday self, and the red
being the character that comes out at night
(the secret personality), maybe where their
true colours come through and they hunt
their victims.
The colour scheme is kept to a minimum of
just a few colours, a dark palette and then
The placement of the tongue makes us
think of sexual desires. The closeness of
the tongue to the subtle fang on the left of
the mouth could prove to be quite
disturbing for the viewer, since
vampire/murder and sex are presented in
the same context. It makes us think
possibly the characters victim is also a
sexual partner or a sexual fantasy from
afar.
The quote above the title relates to the
bibles 10 commandments ‘thou shalt
not…’ making the viewer think of sinning
and that the character craves things she
shouldn’t, ‘crave thy neighbor’ implies a
murderous theme, furthering the thought of
vampires. It’s a spin on ‘love thy
neighbour’. Whilst the thought of God and
religion is introduced, this makes the
potential sinning in the show much worse

6. EXAMPLE 4:
-although we know straight away that
the theme is vampires from the title ‘the
vampire diaries’ this poster is less
obvious who is the vampire and what
the show involves
-it makes us think there is more of a love
story to the show than true blood as the
vampire theme is not so visual
-they look more innocent than previous
poster
-the red dress she is wearing makes you
think she may be the vampire
-hes grabbing onto her but she doesn’t
seem interested, sp makes you think
she is the superior character and has
control over him
‘any chance their love had is dead’
-enticing you to watch and understand
their past love and why it has faded
Simialr colour scheme but a more
dark background – makes us think
there is a more dark, disturbing, scary
storyline than True Blood

7. CONCLUSIONS:
Comparing all:
The Hills – as it’s a different target
audience, there are less words and its
more about the innocent, girly
characters
-others are really dark and leaves the
reader to guess for themselves –
making us think the character is a bit
older and more wise/mature