Not only for the Pub sector. Advice to assist any hospitality/retail outlet in how to improve business operations.

1. 20 top tips to Improve
your pub’s performance
The Pub Specialist

2. 1. Delegate …Stop thinking you
can do everything yourself, it’s
simple, you can’t!!,and think of
the long term health risk.

3. 2. Step back from the business
sometimes.
How well are you really doing?. Have you
got a plan ,vision or any goals in place?

4. 3 Get yourself and your
business under control so you
can spend more time with loved
ones.

5. 4.Train or find guidance, in taking more
calculated risks.
Following the norm can get boring,
make sure you keep your offer fresh.

6. 5 Structure your week so you get those
menial ‘I don’t like doing these jobs’ out of
the way.
Sweep it under the carpet culture allowing
issues to fester, will only cause bigger
problems further down the line.

7. 6 Motivate -It doesn’t take a lot of effort to
get the best out your team, a “well done
today” can be appreciated by everyone.

8. 7. Smile more- if you do not have a
customer service procedure in place, just
smiling at the customer and saying “Hi how
you are today” is a good start.

9. 8 Cash flow is important, but don’t have a
counting the cash mentality, it’s all about
bottom line profit!!

10. 9 End of year accounts are just dust
collectors, make sure you get a bookkeeper
to give you monthly profit and loss reports
on how you are doing financially.

11. 10. Monitor- the opposition, go and have a
meal and benchmark the ambience, service
,and menu prices. Is there something you
could be doing better?.
.

12. 11 Promote good referrals on sites like
Trip Advisor- by monitoring how well you
operate through the eyes of the customers,
get a mystery audit survey done.

13. 12 Don’t believe- you’re so good that your
menu prices get out of synch with the
market place…it happens a lot!!

14. 13 Think- of your website as an
information site, and what you can do
for you the customer

15. 14 Stop- pushing on social media sites
like Twitter, selling your products should
only be 10% of the conversation

16. 15 ..Think of your outlet as a brand. How
do customers perceive it, what emotional
state does it evoke with them?

17. 16 Point -your business in the right
direction, stop wasting advertising monies
in the wrong areas just because it’s
convenient to do so.

18. 17 Broadcasting is advertising for blue-chip
companies. think narrow casting- the
smaller/closer the target the bigger the bull’s
eye.

19. 18 Entice- the customer with the
perception of value -Valentine’s meal
£24.95 etc.. per person.
• Free bubbly on arrival
• Red rose for the lady
• Chocolates on departure. Remember
people love presents.

20. 19 Appreciate the lifetime customer value,
and how you can develop different
entertainment occasions to drive sales.

21. 20 Think of your marketing like
heartbeats, keep it consistent and
repetitive, keeping your outlet in the
customer’s attention window.

22. And guess what!! This and much more can all be
done for you via my complete Business
Development Package Project 10k. Extra profit on
your bottom line guaranteed!!.
For more information
www.thepubspecialist.co.uk
Or phone 07931 238211