This document discusses the benefits of using postcard marketing for a business. It notes that postcards can be used for branding, repeated drip marketing campaigns, and specific promotions. Postcards are also easy to track when using promotional codes and are less expensive to mail than envelopes since they don't require postage. The document recommends using postcard marketing as the core of an advertising strategy and repeating mailings on a weekly or monthly basis for business growth.

1. Postcar d Mar keting
Facts
RLS Printing and Marketing

2. Postcards are
repeatable
Repeat mailings cannot be
repeated enough. A shot in the
dark post card mailing will not
change your business.

3. Versatile
Postcards can be used for
branding, drip marketing
campaigns, of for specific
promotions

4. Easy to track
Tracking sales is easy when
using “promo” codes on your
mailing

5. A postcard is much better than
something in an envelope, and
less expensive to mail!
You can’t make your potential customer see
your message if it’s in an envelope—people
go through your mail quickly and throw
away what they don’t want, but with a
postcard they’ll see the message, even if
they throw it away.

6. Why Postcards?
Mailing postcards is less
expensive and doesn’t require
envelopes

7. The best price is not
always the best postcard
Make sure the postcard has good quality
print and color, is stiff, and has a design
that catches your attention.
Don’t underestimate the up-front work that
goes into the design, but once it’s done
you’ll have a great marketing piece that
can be repeated and modified.

8. A company could grow greatly with
just postcard marketing (and a
business card).
Many companies admit to growing their
business simply by mailing post cards
every week or month, with most saying
that the more postcards mailed the more
they grew.
If you have the budget for other marketing
that’s fine, but make postcards the core to
your marketing.