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Evaluation of a Distracted DrivingDemonstration Project Tara Casanova-Powell
Distracted Driving: What is it? Less Distracting Talking to a passenger Glancing at gps Talking on Hands Free Cell Talking on Hand-held Cell Texting More Distracting
Distracted Driving: A Growing Problem In 2009 about 285 Million had cell phones or about 91% of all Americans About 50 Million had cell phones in 1997 About 1 Million had cell phones in 1987
Social Acceptability Until this year, cell phone use and texting while driving were likely acceptable practices.
Design ,[object Object]
Intervention: Hartford, East Hartford, West Hartford
Comparison: Stamford, Bridgeport
15 observation sites per location
Locations NY:
Intervention: Syracuse (city proper)
Comparison: Albany (city proper)
Observation Site Selection
High traffic volume
Geographically disperse
DMV Sites
CT : New Britain & Wethersfield (intervention) Norwalk & Bridgeport (comparison)
NY: Syracuse & North Syracuse (intervention), Albany(comparison),[object Object]
Paid Media
Enforcement Activity
Enforcement Hours and Citations Issued
Evaluation: Observations ,[object Object]

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Distracted Driving Lifesavers 2011 4

Editor's Notes

  1. Things that distract us from driving can be pretty much anything. Some appear t be fairly benign like talking to a passenger. We know texting can be quite distracting, but its funny that a behavior we are pushing people towards is likely distracting also---hands free is distracting. And of course there is hand held cell use and things related to GPS devices.And certainly there are different degrees of distraction. This is a hypothetical heirarchy based on common sense and theory…not research.
  2. Of course if folks weren’t distracted while driving we could care less about it…but it appears that with the technological advances…and more people using thiese advances….more people are likely o be driving distracted. The number of americans owning cell phone has increased by 250X in the past 20 years. This is just cell phones…similar increases are lkikely to be seen with gps and ipods etc. You may have heard that ford was planning to put the capability to update your twitter account in the car.