Portfolio_TheNorthFace
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This document outlines Jenny Truong's work in visual merchandising and store openings for The North Face from September to February. It includes summaries of merchandise displays and store openings she worked on, with a focus on highlighting key products through styling, mannequins, and interactive displays. In November, she helped set visual merchandising standards and styled mannequins for North Face fleet stores to introduce more elevated looks.
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![JENNY TRUONG JTFROMTL@GMAIL.COM 415.816.0516
To create traffic-stopping and a unique shopping
experience – with the few given opportunities to
execute [my own concept] merchandise displays.
finish.
FRONT & CENTER [FOR THE NORTH FACE]
Fabrication Styling Merchandising Propping
turned my attention to utilizing the
Rage colorway) as a focal point.
display all the while filled the
overhead negative space. Decid-
ing to face out the garments in the
wall in order to highlight the detail
success of sell through of the
collection within days after the
drop. The display of the duffels
also proved to be effective in
positive sales.
in a range of colors to align with
current trends. Adopted as a
lifestyle purpose and incorporate
seated mannequins into the wall
mounted on top of Base Camp
Duffels. Using simple styling for
the mannequins to highlight the
outcome created depth in the wall
and maintained excitement
around the jacket.
-
ing season has the biggest impact
of fiscal growth during the third
quarter. Tasked to recreate a
“library” that showcased product to
inspire customers for the Decem-
baskets and stylized bookcases as
a source of inspiration. To create
iconic Base Camp Duffle as a top
became a presentation that was
interactive that overall customers
found appealing to shop from.
JANUARY &
FEBRUARY designed as a tribute to snowboarding
with a modern appearance for the realm
of streetwear.
SEPTEMBER
Nupste Jacket. The iconic puffer jacket –
expedition layering system for
DECEMBER
“Stuffle Your Duffel” – assonance wordplay
of the classic Base Camp Duffel to deliver
a campaign that promoted the spirit of the
holiday.](https://image.slidesharecdn.com/portfoliopgshelvcompressed-201027181122/85/Portfolio_TheNorthFace-1-320.jpg)
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Visual Merchandising is nothing but silent selling in simple term.
Merchandising is a marketing practice in which the brand or image from one product or service is used to sell another.
objectives of V.M
Principle of V.M
Importance of V.M ETC for more content please ping me at mdfarooq4u.111@gmail.com
Salauddin portfolio
My Portfolio includes all the details of my work.
Throughout my career what i have been did & what i have been doing from past 5 Years.
VM portfolio
Oscar Oneim has worked in visual merchandising for several major retailers since 2010. He began as a product specialist at Topman, then became a VM supervisor where he gained experience in merchandising departments, windows, and mannequin styling. In 2013, he moved to Urban Outfitters as the Menswear and Home VM Manager at the Oxford Street location. There, he was responsible for merchandising gifts, textiles, lighting, media, vintage clothing, and more using techniques like wall configurations, tables, accessories, and mannequin groupings to create stories and inspire customers. The portfolio provides examples of his work merchandising departments, creating window displays, and styling mannequ
Merchandising and pop
This document discusses various aspects of merchandising, point-of-purchase displays, e-marketing, and customer service. It defines merchandising and point-of-purchase (POP) displays, explaining that POP displays are critical for attracting customers and "selling the product" at the point of purchase. The document also discusses different types of retail displays, merchandising by category and brand, and tips for effective merchandising and signage. It covers challenges and opportunities in e-marketing, including how e-marketing can increase marketing efficiency and add customer value. Finally, it defines customer service and the importance of both material and personal aspects of customer service.
AV Angeles Final Presentation
This document outlines a Facebook marketing campaign for two businesses, Impact Printing Services and Railroad Vine Brews, located in Morong, Bataan. The campaign aims to create awareness of and generate interest in a new souvenir product line called the "Tag-araw '19 Collection". It proposes using a 10-second video on Facebook to promote the line without showing products. The video would appeal to nostalgia for Morong. Performance is reviewed based on video views, reach, page likes, and product queries. Results meet targets but indicate the need for more direct engagement. Recommendations include supplementing posts with interaction and targeting different age groups and locations.
Lightning In a Bottle - FINAL 1 - 9.21.16
This document outlines a formula for achieving integrated success between sales, marketing, and retail partners through a win-win-win approach. It discusses defining goals, measurements, and commitments aligned to the consumer, customer, and supplier to ensure everyone wins. It provides three case studies showing how strong content supported aligned goals to drive growth for Pyrex, increase Amazon sales, and launch a new Pioneer Woman product line at Walmart. The key takeaways are that defining goals, measurements, and commitments for all parties then supporting with content can create lightning-fast success through internal and external alignment.
VISUAL MERCHANDISING
This document outlines the contents of a visual merchandising portfolio, including sections on design philosophy, store layouts, props, color blocking, types of displays, common errors, and graphics/signage. It also provides examples of a brand research on United Colors of Benetton and a box display project taking the theme of a beach festival for the UCB brand. The portfolio contains samples of the students' work in visual merchandising.
Haley Bevan Resume November 2016[1] copy
Haley Bevan has over 25 years of experience in retail management, business training, and pilates instruction. Her career highlights include roles as a national wholesale manager, pilates studio owner, and tutor for a fashion program. She has strong skills in management, sales, training, and communication. Her objective is to work for an innovative company in a creative industry where she can build client relationships and drive excellence.
Sales, Distribution & Logistic Management - Introduction
The document discusses the differences between selling and marketing, with selling focusing on existing products and profit through sales volume, while marketing focuses on consumer needs and profit through consumer satisfaction. It defines sales management as the process of recruiting, training, supervising, and evaluating a sales force to achieve goals. The objectives of sales management are then outlined, such as increasing sales volume, attracting new customers, and motivating the sales force. Qualities of successful salespeople are also listed, including sound health, self-confidence, sociability, and determination.
Similar to Portfolio_TheNorthFace (20)
The Definitive Guide To Retail Visual Merchandising Guide
The Definitive Guide To Retail Visual Merchandising Guide
Sales, Distribution & Logistic Management - Introduction
Sales, Distribution & Logistic Management - Introduction
Portfolio_TheNorthFace
- 1. JENNY TRUONG JTFROMTL@GMAIL.COM 415.816.0516 To create traffic-stopping and a unique shopping experience – with the few given opportunities to execute [my own concept] merchandise displays. finish. FRONT & CENTER [FOR THE NORTH FACE] Fabrication Styling Merchandising Propping turned my attention to utilizing the Rage colorway) as a focal point. display all the while filled the overhead negative space. Decid- ing to face out the garments in the wall in order to highlight the detail success of sell through of the collection within days after the drop. The display of the duffels also proved to be effective in positive sales. in a range of colors to align with current trends. Adopted as a lifestyle purpose and incorporate seated mannequins into the wall mounted on top of Base Camp Duffels. Using simple styling for the mannequins to highlight the outcome created depth in the wall and maintained excitement around the jacket. - ing season has the biggest impact of fiscal growth during the third quarter. Tasked to recreate a “library” that showcased product to inspire customers for the Decem- baskets and stylized bookcases as a source of inspiration. To create iconic Base Camp Duffle as a top became a presentation that was interactive that overall customers found appealing to shop from. JANUARY & FEBRUARY designed as a tribute to snowboarding with a modern appearance for the realm of streetwear. SEPTEMBER Nupste Jacket. The iconic puffer jacket – expedition layering system for DECEMBER “Stuffle Your Duffel” – assonance wordplay of the classic Base Camp Duffel to deliver a campaign that promoted the spirit of the holiday.
- 2. JENNY TRUONG JTFROMTL@GMAIL.COM 415.816.0516 A new concept store – featuring premium - tions and collaborations as well as garments from The North Face of the Asia Pacific line.Merchandising Mannequin Styling Propping STORE OPENING NOVEMBER Worked alongside with the corpo- rate visual and field team in figuring out an effective merchandising strategy and standard for the opening of the store. Often revisited the store and helped merchandise new product and update manne- quin looks when needed.
- 3. JENNY TRUONG JTFROMTL@GMAIL.COM 415.816.0516 Designated Run/Train stores – tailored to a train specific product along with [some] dual gender key core product.Merchandising Fixturing STORE OPENING Challenged to adapt to boutique space layout and merchandise the front end of the stores leading up to the opening as well as train new internal store associates in visual standards.
- 4. JENNY TRUONG JTFROMTL@GMAIL.COM 415.816.0516 Store relocation – elevated update to brand peak store by rolling out new initiatives of marketing and signage and introducing a new generation of fixtures. STORE OPENING Merchandising Fixturing Mannequin Styling Assisted existing store in moving to different location in a new renovat- ed space. Took ownership in merchandising assigned territories of the store as well as configuring fixtures on the floor. NOVEMBER
- 5. JENNY TRUONG JTFROMTL@GMAIL.COM 415.816.0516 Coordinate and teamed up with corporate Visual team to execute store opening. Merchandised designated areas of the store deeper understanding of the strategy. focuses on highlighting and connecting consumers to the heritage of the brand using sustainable fixtures and incorporating museum elements. STORE OPENING Merchandising Mannequin Styling Marketing
- 6. JENNY TRUONG JTFROMTL@GMAIL.COM 415.816.0516 An addendum for full price fleet stores to determine best mannequin outfitting for their introduce elevated styling. MANNEQUIN STYLING Dressing Styling Photography Editing NOVEMBER corporate with on-mannequin styling assigned looks. This was an opportunity to set the expectation for the fleet and to help understand how mannequins should be styled within stores – realisti- cally. Another advantage was for the retail stores to gain consistency and also teach styling cues that they can apply going forward.
- 7. JENNY TRUONG JTFROMTL@GMAIL.COM 415.816.0516 COLOR Persian Orange-3LZ TNF Black-JK3 STYLE A3LWP PROP M Ceptor Jacket M Tekno Hoody M Ceptor Bib VANS VERSE Snow boot STYLE A3BZN PROP M Losttrail Jacket M Premonition Dn Jacket M Wool Baselayer ¼ M Powderflo Pant Patrol Balaclava VANS VERSE Snow boot COLOR TNF Black-JK3 TNF Black-JK3 TNF Black-JK3 STYLE A3KRA A3LWN A3KRD W Kras Jacket W Tekno FZ W Shredromper Bib Fuzzy Earflap Beanie W Ozone Pull-On COLOR Fig-3YE TNF Black-JK3 STYLE A3LUJ A3LUK W Ceptor Anorak W Vinny Ventrix PO W Ceptor Bib Snowmad 34 W Ozone Pull-On COLOR TNF Black-JK3 Fiery Red/Black-5DQ Black/White-KY4 STYLE A3KQW A3BZP A3FJM A3K3A W Thermoball Snow Tri W Tekno Hoody W Wool Baselayer ¼ W Apex STH Pant W OH-Mega Fur Pom W Yukiona Ankle Boot COLOR Urban Navy Htr-AVM TNF Black-JK3 TNF White-FN4 STYLE A3KQU A3LWN A3BZP A3LWB A3K3A W Tekno FZ W Wool Baselayer ¼ Triple Cable Fur Pom W Yukiona Ankle Boot COLOR TNF White-FN4 TNF Black-JK3 TNF Black-JK3 Black/White-KY4 mannequin concept book. The design decision came from past user to view pages that are clear to understand and visually easy MANNEQUIN CONCEPT BOOK