Portfolio2016_JessicaGiglio_2
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Jessica Giglio interned with Revlon's Public Relations team in 2014 where she designed various print and digital materials for events and promotions using Adobe programs like Photoshop and InDesign. Some of her designs included an email blast, banner, postcard, and press release for Revlon. As the Executive Marketing Coordinator for her university's Commuting Students Association, she led all marketing efforts including designing a t-shirt, poster, and handout for an annual event that reached over 1,600 students. Her portfolio also includes illustrations done as donations or commissions.
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Evaluation
- The products created by the student are fit for their intended purpose of promoting the campaign of Surfers Against Sewage. This includes a poster, logo, merchandise, and membership form.
- The products clearly communicate the student's message through visuals on the poster of a dirty vs. clean beach, and repetition of the slogan "Life's a beach not a bin" across different products.
- The products are appropriate for the target audience of 17-60+ year olds interested in beaches and the environment, through inclusion of beach-themed imagery and colors, and products suitable for both males and females.
Question 3
The document discusses planning, filming, and receiving feedback for a music video targeted at females aged 15-20. Questionnaires informed the choice of clothing, locations, and editing techniques like varied camera angles and colors. While initially considering typical music video elements, the filmmakers opted to portray the women in more modest, fashionable clothing and used unique locations to appeal to their target audience. Feedback praised the video's creativity, production design, and success in reaching teenagers. The only suggested change was incorporating more varied camera angles.
Unit 18 evaluation 2.4
The student evaluated their work in a unit where they created an advertising company and new bottled water product. Their group named the company "Parm Incorporated" and developed the water product "Yester Lagoon". They created slogans, logos, and various print and digital advertisements. The student provided analysis of what elements they felt were effective and could be improved upon in their work.
Alicia Ragan's Portfolio (PDF)
The document contains summaries of various design challenges completed by the author. These include designing a website for a bird photography conference, creating print materials for a wedding information booklet during an internship, developing a logo and branding for a transportation business, designing a website for a mustang article, making an artist catalog, creating a typeface poster, and more. The solutions focused on themes relevant to each topic, use of appropriate imagery, and creating a unified design across related materials.
Unit 18 evaluation 2.4
In this unit, the student's group created an advertising company called "Parm Incorporated" to promote a new bottled water product called "Yester Lagoon". Their target audience was athletes. They developed slogans, logos, mascots, and print advertisements featuring bold colors and Caribbean themes to appeal to this audience. Their presentation pitch incorporated costumes based on the mascots and received positive feedback, though they needed to improve eye contact. Overall, the student felt they worked well as a group and successfully completed the required tasks.
Evaluation question 1
This document discusses how a media product uses conventions of real music videos. It notes several key conventions: the artist's image, lyrics, mise-en-scene, editing, and camera shots. It then discusses how the student's music video incorporated these conventions, such as using different locations, shots of the model dancing, and similar camera work and fashion to Rihanna's "You Da One" video. The student also challenged conventions by including a calm natural setting. Finally, it discusses how the student used consistent branding and themes across the video, album cover, and poster to appeal to their target audience of 16-20 year olds.
Evaluation 2
The student created a music video, magazine advertisement, and Digipak for their media coursework focusing on the musician Secondhand Serenade. They established common themes of love, relationships, and journeys to maintain consistency across all three products. For the magazine ad and Digipak, they portrayed these themes using landscape images and props like candles representing passion. Fonts, colors, and other design elements were kept uniform between the ancillary tasks to clearly link them together and reinforce the unified house style. Through coordinated themes, visuals, and design features across all tasks, the student effectively promoted the music video through complementary ancillary products.
Evaluation 2
The student created a magazine advertisement and digipak to promote a fictional band. They researched existing examples from other artists to help guide their designs. For both the advertisement and digipak, the student chose to use a black and white theme and photos taken with a DSLR camera to achieve a professional, mature look. They used fonts and layouts that would appeal to their target audience of teens and young adults. Audience feedback indicated the designs successfully evoked inspirational bands and made the band seem professionally produced while intriguing audiences about the band's sound and image.
Recommended
Evaluation
- The products created by the student are fit for their intended purpose of promoting the campaign of Surfers Against Sewage. This includes a poster, logo, merchandise, and membership form.
- The products clearly communicate the student's message through visuals on the poster of a dirty vs. clean beach, and repetition of the slogan "Life's a beach not a bin" across different products.
- The products are appropriate for the target audience of 17-60+ year olds interested in beaches and the environment, through inclusion of beach-themed imagery and colors, and products suitable for both males and females.
Question 3
The document discusses planning, filming, and receiving feedback for a music video targeted at females aged 15-20. Questionnaires informed the choice of clothing, locations, and editing techniques like varied camera angles and colors. While initially considering typical music video elements, the filmmakers opted to portray the women in more modest, fashionable clothing and used unique locations to appeal to their target audience. Feedback praised the video's creativity, production design, and success in reaching teenagers. The only suggested change was incorporating more varied camera angles.
Unit 18 evaluation 2.4
The student evaluated their work in a unit where they created an advertising company and new bottled water product. Their group named the company "Parm Incorporated" and developed the water product "Yester Lagoon". They created slogans, logos, and various print and digital advertisements. The student provided analysis of what elements they felt were effective and could be improved upon in their work.
Alicia Ragan's Portfolio (PDF)
The document contains summaries of various design challenges completed by the author. These include designing a website for a bird photography conference, creating print materials for a wedding information booklet during an internship, developing a logo and branding for a transportation business, designing a website for a mustang article, making an artist catalog, creating a typeface poster, and more. The solutions focused on themes relevant to each topic, use of appropriate imagery, and creating a unified design across related materials.
Unit 18 evaluation 2.4
In this unit, the student's group created an advertising company called "Parm Incorporated" to promote a new bottled water product called "Yester Lagoon". Their target audience was athletes. They developed slogans, logos, mascots, and print advertisements featuring bold colors and Caribbean themes to appeal to this audience. Their presentation pitch incorporated costumes based on the mascots and received positive feedback, though they needed to improve eye contact. Overall, the student felt they worked well as a group and successfully completed the required tasks.
Evaluation question 1
This document discusses how a media product uses conventions of real music videos. It notes several key conventions: the artist's image, lyrics, mise-en-scene, editing, and camera shots. It then discusses how the student's music video incorporated these conventions, such as using different locations, shots of the model dancing, and similar camera work and fashion to Rihanna's "You Da One" video. The student also challenged conventions by including a calm natural setting. Finally, it discusses how the student used consistent branding and themes across the video, album cover, and poster to appeal to their target audience of 16-20 year olds.
Evaluation 2
The student created a music video, magazine advertisement, and Digipak for their media coursework focusing on the musician Secondhand Serenade. They established common themes of love, relationships, and journeys to maintain consistency across all three products. For the magazine ad and Digipak, they portrayed these themes using landscape images and props like candles representing passion. Fonts, colors, and other design elements were kept uniform between the ancillary tasks to clearly link them together and reinforce the unified house style. Through coordinated themes, visuals, and design features across all tasks, the student effectively promoted the music video through complementary ancillary products.
Evaluation 2
The student created a magazine advertisement and digipak to promote a fictional band. They researched existing examples from other artists to help guide their designs. For both the advertisement and digipak, the student chose to use a black and white theme and photos taken with a DSLR camera to achieve a professional, mature look. They used fonts and layouts that would appeal to their target audience of teens and young adults. Audience feedback indicated the designs successfully evoked inspirational bands and made the band seem professionally produced while intriguing audiences about the band's sound and image.
How effective is the combination of your main product and ancillary texts?
The document discusses how the combination of ancillary texts (a magazine advertisement and digipak) effectively promote the main product, a music video. It notes that the magazine ad and digipak use similar fonts, color schemes, and images to clearly link the products, while the music video only shares minimal similarities since its purpose is to promote the single rather than the other products. Synergies between the products provide multiple "entry points" for audiences to engage with the band and their music.
Unit 18 evaluation 2.4
1) The student's group created an advertising company called "Parm Incorporated" to promote a new bottled water product called "Yester Lagoon".
2) Their company name, slogans, logo, and advertisements were designed to appeal to their target audience of athletes.
3) In their presentation, the group dressed up as mascots to promote the product, which helped them stand out and get their message across effectively.
Alberto Graphic Designer Portfolio
The document provides details about Alberto Andrea Mastrogiuseppe's experience and qualifications as a graphic designer. It summarizes that he has experience producing both personal and client-focused design work, and has learned how to meet deadlines and communicate effectively on large projects. It also notes that his approach is to balance creativity with adhering to client guidelines and meeting expectations.
Living Package Sells by Itself ——Grant Li, Creative Director, L3 Branding
1) Brand designers help build sensory experiences for consumers through package and product design to create impressions and drive purchases.
2) Living package and product designs that communicate with consumers can establish connections between a brand and its fans through unique identities and experiences.
3) Successful brand designs analyze a company's culture and values to create visual identities that integrate those elements across both online and offline marketing activities.
Assignment anushri kelaskar
The document provides details on three marketing campaigns or ideas:
1. A Holi campaign for Baskin Robbins involving a microsite where users can upload photos of colleagues and apply virtual colors to their faces to share on social media along with discounts.
2. BMW's #DontPostponeJoy digital campaign featuring a TVC encouraging viewers not to delay enjoying life and linking to a landing page where they could share what they had postponed and engage on social media.
3. A blog called "Sweet-Spicy Moments" focused on food with sweet and spicy flavors.
Evaluation of my final advert topic sentences
My final advert has moderately changed from my initial concept and design. I decided to use a different image of celebrity Demi Lovato to portray that the perfume helps one expose their true self. The colors were changed to gold and black to portray luxury. My target audience remained the same as the message of the advert still fits them.
Technology played a big role in creating my advert on Photoshop where I learned how to alter images to make the advertisement effective. I was able to choose fonts, colors, edit images to attract people. Technology also allowed me to create and print questionnaires.
I think my product is suitable as Demi Lovato is known by my target audience of young adults who are finding themselves.
.
The document discusses the effectiveness of combining a main product (music video) with subsidiary tasks (digipak and website). Elements like function, color, lighting, camera angles, and framing were deliberately chosen to create consistency across all three mediums and convey the intended message. Red and blue were used to represent love and the artist's British background. Low-key lighting created a sense of mystery. Images from the music video were replicated on the digipak and website. Centering the artist ensured they remained the clear focus. Overall, the coherent links between the products through these elements would help promote the song and sell the album.
Q1 Evaluation
The document discusses how the media producer's products use, develop, and challenge conventions of real media. Their two main products were perfume advertisements for men and women. Their ancillary texts were a radio ad and TV sponsorship.
For the advertisements, they used realistic forms but challenged conventions by not using celebrity endorsement. They developed dramatic styles by not including a stereotypical romance. They challenged theories like Richard Dyer's by creating escapism through sound rather than just visuals. Representations of the male actor followed conventions but were influenced by a Gucci ad.
The radio ad developed conventions through descriptive language informed by their market research. The TV sponsorship similarly developed conventions seen in other sponsorships through its presentation of the brand
Evaluation Question 2
The document evaluates the effectiveness of a music video and two promotional items. The music video portrays the friendship of two women overcoming challenges. A digipak and advert were created to promote the video. Both promotional items feature the central image from the video shoot to maintain focus on the characters. Color, fonts, and visual effects like color splashes are carried through each item to keep the theme consistent. The logo also ties the projects together by representing the characters' personalities through their lipstick colors and branding them as "BB", a reference to being blonde.
.
The combination of the main product (music video) and subsidiary tasks (digipak and website) is very effective due to consistency across color, lighting, camera angles, and framing. Red and blue are used throughout to represent the artist's British background and relatable love story. Low-key lighting creates mystery. Mid shots, close ups, and wide shots capture scenes and connect the products. Centering subjects focuses the audience. The products work together cohesively to promote the artist and sell the album.
6. production reflection 2
In this document, the author reflects on their production work over 6 weeks for a final media project. In week 1, they focused on initial plans and research, discussing potential products and surveying target audiences. In week 2, they finished research and began product experiments in Photoshop. In week 3, they continued experiments and analyzed existing products. In week 4, they began a proposal and pre-production documents. In weeks 5-6, they designed concert posters and merchandise designs in Photoshop using effects like gradients and drop shadows. They reflected on improving the designs and learning new skills with each iteration.
Prototype and Ideate
Ronald owns a jeep tour business in Pomerode called "Pomerode Jeep Tour". The summarizer had a conversation with Ronald to understand his business goals and opportunities for growth. The summarizer realized Ronald's business name limits him to just Pomerode, when the larger "European Valley" region offers more potential.
The summarizer prototyped changing the business name to "Pomerode Ecoturismo & Jeeptour" and designing a new logo to represent the broader region and additional activities like bike tours. Interviews with potential customers suggested they preferred the new logo's design and felt merchandise with it would sell well. Ronald and his partner liked the new logo and identity, believing it
Evaluation Q2
The combination of the main magazine product and ancillary texts like the billboard and website were effective in promoting the brand. A consistent house style across all productions helped establish brand awareness. The billboard advertised the cross-platform reading and website, while the website showcased the magazine's content and linked social media to reach more readers. Using the same font, black and white color scheme, and aesthetics across all productions helped build professional consistency and attract audiences. Overall, the complementary media productions promoted the brand to a larger audience and will help generate more revenue and grow the brand over time.
How effective is the combination of your main?
The document discusses how the author created ancillary tasks of a digipak and poster to accompany their music video coursework. They used a consistent dark and gloomy theme across all products to effectively market the song and present a cohesive brand for the artist. By keeping the theme, artist portrayal, and title consistent, the digipak, poster, and music video work together to promote each other and create a recognizable image for the artist whenever one of the products is seen.
Q2
The document discusses the design and styling choices made for a digipak, album, and accompanying promotional materials for an indie/pop artist. For the digipak, the artist is shown from the waist down in ordinary clothes to portray him as a normal person. The album title and text are kept simple for readability. Red is used as the main color to appeal to pop fans in addition to indie fans. Continuity across products is achieved through consistent use of the color scheme, effects like changing opacity, and focusing on red roses as the central visual. The music video also uses codes and conventions with a linear narrative and underlying themes connected to the lyrics.
TOEN_Portfolio
This CV summarizes TOEN's work experience in graphic design from 2015 to 2009, including positions at Marque Brand Consultants, Incentive Media Sydney, and CATC Design School Sydney. It also lists her education at Kyoto Saga University of Arts Japan where she obtained a Master's in Graphic Design. Key skills mentioned are graphic design, branding, identity, packaging design, magazine design, poster design, interactive media, illustration, and software programs like Photoshop and Indesign. Languages spoken include English, Japanese, and Chinese.
6. production reflection
In week 7 of production, the student focused on finishing up remaining merchandise work, updating blog posts, and finding appropriate concert footage to include in their advertising video. They spent time editing videos, arranging them in the desired order, and adding title cards with text. Both Thursday and Friday were spent catching up on and editing previous work, including reworking a magazine cover and film to ensure high quality. The student gained experience editing video, adding titles, and formatting text to improve the appearance of their work.
Final Draft Evaluation
Shamayla Hussain worked in a group to create a music video about teenage relationships. Her main roles included filming, makeup/costumes, designing the CD cover, and taking photographs. The video appeals to teenagers as it depicts the difficulties of relationships and heartbreak during that age. The group chose a pop genre for the song and video. Conventions like colored lights, roses, and typical characters were included while also adding innovations like a guitar to keep it interesting. Branding focused on creating a girly, elegant logo. Feedback from the target teenage audience was positive and will be considered for future improvements. Photoshop and other technologies helped advance Shamayla's skills in creating the final products.
Photos for our_contents_page[1]
The document discusses photos taken to feature on the contents page of a student magazine. It describes how the students were inspired by a photo from a music magazine and aimed to recreate a similar pose. Several test photos were taken with different model poses and camera angles. The photo ultimately selected features the model looking upwards with space around her for text. Her outfit and props were chosen to appeal to the magazine's teenage female target audience.
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If you visit Revlon, Inc.’s data center in Oxford, North Carolina, don’t blink, or you’ll miss the infrastructure. Just two racks house roughly 3.6PB and 800 virtual servers that process an average of 14,000 transactions per second (TPS) from systems around the world, with 99.9999% uptime. When people walk into our data center, they ask, “That’s it?” The answer is yes, and it runs everything. Find out more about Revlon and NetApp here: http://www.netapp.com/us/campaigns/builton/?REF_SOURCE=smctwitter-initiative-builton
Revlon project
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How effective is the combination of your main product and ancillary texts?
The document discusses how the combination of ancillary texts (a magazine advertisement and digipak) effectively promote the main product, a music video. It notes that the magazine ad and digipak use similar fonts, color schemes, and images to clearly link the products, while the music video only shares minimal similarities since its purpose is to promote the single rather than the other products. Synergies between the products provide multiple "entry points" for audiences to engage with the band and their music.
Unit 18 evaluation 2.4
1) The student's group created an advertising company called "Parm Incorporated" to promote a new bottled water product called "Yester Lagoon".
2) Their company name, slogans, logo, and advertisements were designed to appeal to their target audience of athletes.
3) In their presentation, the group dressed up as mascots to promote the product, which helped them stand out and get their message across effectively.
Alberto Graphic Designer Portfolio
The document provides details about Alberto Andrea Mastrogiuseppe's experience and qualifications as a graphic designer. It summarizes that he has experience producing both personal and client-focused design work, and has learned how to meet deadlines and communicate effectively on large projects. It also notes that his approach is to balance creativity with adhering to client guidelines and meeting expectations.
Living Package Sells by Itself ——Grant Li, Creative Director, L3 Branding
1) Brand designers help build sensory experiences for consumers through package and product design to create impressions and drive purchases.
2) Living package and product designs that communicate with consumers can establish connections between a brand and its fans through unique identities and experiences.
3) Successful brand designs analyze a company's culture and values to create visual identities that integrate those elements across both online and offline marketing activities.
Assignment anushri kelaskar
The document provides details on three marketing campaigns or ideas:
1. A Holi campaign for Baskin Robbins involving a microsite where users can upload photos of colleagues and apply virtual colors to their faces to share on social media along with discounts.
2. BMW's #DontPostponeJoy digital campaign featuring a TVC encouraging viewers not to delay enjoying life and linking to a landing page where they could share what they had postponed and engage on social media.
3. A blog called "Sweet-Spicy Moments" focused on food with sweet and spicy flavors.
Evaluation of my final advert topic sentences
My final advert has moderately changed from my initial concept and design. I decided to use a different image of celebrity Demi Lovato to portray that the perfume helps one expose their true self. The colors were changed to gold and black to portray luxury. My target audience remained the same as the message of the advert still fits them.
Technology played a big role in creating my advert on Photoshop where I learned how to alter images to make the advertisement effective. I was able to choose fonts, colors, edit images to attract people. Technology also allowed me to create and print questionnaires.
I think my product is suitable as Demi Lovato is known by my target audience of young adults who are finding themselves.
.
The document discusses the effectiveness of combining a main product (music video) with subsidiary tasks (digipak and website). Elements like function, color, lighting, camera angles, and framing were deliberately chosen to create consistency across all three mediums and convey the intended message. Red and blue were used to represent love and the artist's British background. Low-key lighting created a sense of mystery. Images from the music video were replicated on the digipak and website. Centering the artist ensured they remained the clear focus. Overall, the coherent links between the products through these elements would help promote the song and sell the album.
Q1 Evaluation
The document discusses how the media producer's products use, develop, and challenge conventions of real media. Their two main products were perfume advertisements for men and women. Their ancillary texts were a radio ad and TV sponsorship.
For the advertisements, they used realistic forms but challenged conventions by not using celebrity endorsement. They developed dramatic styles by not including a stereotypical romance. They challenged theories like Richard Dyer's by creating escapism through sound rather than just visuals. Representations of the male actor followed conventions but were influenced by a Gucci ad.
The radio ad developed conventions through descriptive language informed by their market research. The TV sponsorship similarly developed conventions seen in other sponsorships through its presentation of the brand
Evaluation Question 2
The document evaluates the effectiveness of a music video and two promotional items. The music video portrays the friendship of two women overcoming challenges. A digipak and advert were created to promote the video. Both promotional items feature the central image from the video shoot to maintain focus on the characters. Color, fonts, and visual effects like color splashes are carried through each item to keep the theme consistent. The logo also ties the projects together by representing the characters' personalities through their lipstick colors and branding them as "BB", a reference to being blonde.
.
The combination of the main product (music video) and subsidiary tasks (digipak and website) is very effective due to consistency across color, lighting, camera angles, and framing. Red and blue are used throughout to represent the artist's British background and relatable love story. Low-key lighting creates mystery. Mid shots, close ups, and wide shots capture scenes and connect the products. Centering subjects focuses the audience. The products work together cohesively to promote the artist and sell the album.
6. production reflection 2
In this document, the author reflects on their production work over 6 weeks for a final media project. In week 1, they focused on initial plans and research, discussing potential products and surveying target audiences. In week 2, they finished research and began product experiments in Photoshop. In week 3, they continued experiments and analyzed existing products. In week 4, they began a proposal and pre-production documents. In weeks 5-6, they designed concert posters and merchandise designs in Photoshop using effects like gradients and drop shadows. They reflected on improving the designs and learning new skills with each iteration.
Prototype and Ideate
Ronald owns a jeep tour business in Pomerode called "Pomerode Jeep Tour". The summarizer had a conversation with Ronald to understand his business goals and opportunities for growth. The summarizer realized Ronald's business name limits him to just Pomerode, when the larger "European Valley" region offers more potential.
The summarizer prototyped changing the business name to "Pomerode Ecoturismo & Jeeptour" and designing a new logo to represent the broader region and additional activities like bike tours. Interviews with potential customers suggested they preferred the new logo's design and felt merchandise with it would sell well. Ronald and his partner liked the new logo and identity, believing it
Evaluation Q2
The combination of the main magazine product and ancillary texts like the billboard and website were effective in promoting the brand. A consistent house style across all productions helped establish brand awareness. The billboard advertised the cross-platform reading and website, while the website showcased the magazine's content and linked social media to reach more readers. Using the same font, black and white color scheme, and aesthetics across all productions helped build professional consistency and attract audiences. Overall, the complementary media productions promoted the brand to a larger audience and will help generate more revenue and grow the brand over time.
How effective is the combination of your main?
The document discusses how the author created ancillary tasks of a digipak and poster to accompany their music video coursework. They used a consistent dark and gloomy theme across all products to effectively market the song and present a cohesive brand for the artist. By keeping the theme, artist portrayal, and title consistent, the digipak, poster, and music video work together to promote each other and create a recognizable image for the artist whenever one of the products is seen.
Q2
The document discusses the design and styling choices made for a digipak, album, and accompanying promotional materials for an indie/pop artist. For the digipak, the artist is shown from the waist down in ordinary clothes to portray him as a normal person. The album title and text are kept simple for readability. Red is used as the main color to appeal to pop fans in addition to indie fans. Continuity across products is achieved through consistent use of the color scheme, effects like changing opacity, and focusing on red roses as the central visual. The music video also uses codes and conventions with a linear narrative and underlying themes connected to the lyrics.
TOEN_Portfolio
This CV summarizes TOEN's work experience in graphic design from 2015 to 2009, including positions at Marque Brand Consultants, Incentive Media Sydney, and CATC Design School Sydney. It also lists her education at Kyoto Saga University of Arts Japan where she obtained a Master's in Graphic Design. Key skills mentioned are graphic design, branding, identity, packaging design, magazine design, poster design, interactive media, illustration, and software programs like Photoshop and Indesign. Languages spoken include English, Japanese, and Chinese.
6. production reflection
In week 7 of production, the student focused on finishing up remaining merchandise work, updating blog posts, and finding appropriate concert footage to include in their advertising video. They spent time editing videos, arranging them in the desired order, and adding title cards with text. Both Thursday and Friday were spent catching up on and editing previous work, including reworking a magazine cover and film to ensure high quality. The student gained experience editing video, adding titles, and formatting text to improve the appearance of their work.
Final Draft Evaluation
Shamayla Hussain worked in a group to create a music video about teenage relationships. Her main roles included filming, makeup/costumes, designing the CD cover, and taking photographs. The video appeals to teenagers as it depicts the difficulties of relationships and heartbreak during that age. The group chose a pop genre for the song and video. Conventions like colored lights, roses, and typical characters were included while also adding innovations like a guitar to keep it interesting. Branding focused on creating a girly, elegant logo. Feedback from the target teenage audience was positive and will be considered for future improvements. Photoshop and other technologies helped advance Shamayla's skills in creating the final products.
Photos for our_contents_page[1]
The document discusses photos taken to feature on the contents page of a student magazine. It describes how the students were inspired by a photo from a music magazine and aimed to recreate a similar pose. Several test photos were taken with different model poses and camera angles. The photo ultimately selected features the model looking upwards with space around her for text. Her outfit and props were chosen to appeal to the magazine's teenage female target audience.
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How effective is the combination of your main product and ancillary texts?
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Living Package Sells by Itself ——Grant Li, Creative Director, L3 Branding
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This document provides design work for various promotional materials for Gallery Ireland, including a competition poster, Facebook cover, and magazine advertisement. It includes briefings, brainstorming, research, and the development process for each design. The final competition poster incorporates a camera and brushes to portray creativity, with text providing competition details. Feedback was received, leading to changes such as enlarging key elements and adjusting brush brightness. However, full client approval of projects was not confirmed.
Evaluation question 3
The document provides an analysis and self-reflection of the student's multi-media marketing campaign for a makeup line. The campaign included a web pop-up, sponsorship video, and two television advertisements. Though largely satisfied, the student notes some areas for improvement, such as consistently showing the actual products and incorporating a wider variety of colors throughout to better represent the "Impact Colour" theme. Overall, the campaign utilized similar visual styles, models, and a red/black color scheme, but could have been strengthened by addressing some missed opportunities in integrating multiple products.
Critical creative reflection
The student developed an interior design magazine called "Home Couture" as their final print media project. They used conventions like including "Home" in the masthead to convey a home-oriented vibe but also challenged conventions by placing design elements in non-traditional locations. Production skills developed through learning to use Adobe Photoshop, organize magazine layouts, and engage in blogging. Various software programs and hardware like a DSLR camera and laptop were integrated to research, design, and complete the magazine project.
Presentation 02
Natascha Wilson has 12 years of experience in digital design, illustration, and art direction. She provides services in illustration, design, art direction, information architecture, and digital strategy. Her portfolio includes work for brands such as Bayer, Jameson, Boots, Kiwi, and Tabasco, where she has led creative teams and projects involving websites, emails, banners, and branding. She is always interested in learning new skills and challenging herself professionally.
dcolas_resume (1)
Danijah Colas has over 5 years of experience in graphic design. She has worked in publishing, agencies, and as a freelancer providing design services. Her experience includes layout design, photo and image editing, website design, marketing material creation, and social media management. She has a degree in graphic communications and certificates in graphic design. Her technical skills include InDesign, Photoshop, Illustrator, and Quark.
15,16 evaluation of magazine
The document evaluates the magazine created by Kay Evans. It discusses how the magazine both uses conventions of real magazines as well as challenges and develops some conventions. Key conventions used on the front cover include the masthead, strap line, date, and barcode/price. Some conventions are challenged, such as using a banner and graphic design elements. The target audience is identified as young adults interested in music. The magazine aims to represent this group and would be distributed in places they frequent, like newsagents and online.
Work portfolio- Athira Gopal/ Visual Communication Designer
This Presentation Includes some of my professional works which had gone live and this presentation is for portfolio purpose only,
no download or this presentation should not be reproduced or forwarded to any third party without my permission
Evaluation of my final magazine yr 9
The student created a magazine advert promoting Miley Cyrus that was similar but not identical to the original concept. The color scheme and target audience of young girls remained the same. Technology played a key role by allowing the use of Photoshop for image editing, a digital camera to take photos, and a printer to produce the magazine. The student feels the advert is suitable for the target audience as it features Miley Cyrus and offers a popular store voucher without obscene content. Key challenges overcome included learning Photoshop skills like image editing and magazine analysis terms to create a realistic magazine. Technical skills gained involved using Photoshop for image copying, resizing, locking, text formatting and font changes.
Evaluation - Question Four
How did you use media technologies in the research and planning, construction and evaluation stages?
Rebecca Warren AS Media evaluation
Rebecca Warren created a music magazine called "Sound" for her evaluation project. She found Photoshop easier to use than iMovie. The magazine incorporates conventions of popular music magazines like Rolling Stone including features like mastheads, headlines, images, dates and contents pages. Rebecca aimed the magazine at pleasure seekers ages 16-22 by using appealing colors, fonts and styles in the cover, contents and double page spread. She learned new skills in photography, Photoshop and graphic design through constructing the magazine.
Evaulation powerpoint
My media product challenges conventions of real magazines by including standard elements such as a colorful cover featuring an image and pull quotes to attract attention. It also includes contents listing different sections and a double page article spread in an informal style using slang to represent its target young audience. Creating the product helped me learn skills in using software like Photoshop and InDesign to lay out magazine pages professionally and how to design elements to engage a specific readership.
UmarQureshi_Portfolio
Umar Qureshi is a graphic designer and photographer with over 10 years of experience. He strives to push creative boundaries and produce unique work. He has experience in both freelance and corporate environments, working with a variety of clients. Umar is skilled in design, photography, web development, and social media marketing. He has strong communication, time management, and leadership abilities.
Gaphic design in brand promotion
This document discusses various aspects of graphic design and its application in brand promotion. It covers topics such as the definition of graphic design, elements of effective graphic design like simplicity and balance, the graphic design process involving understanding the problem, concept design, and production, and how graphic design is used in logos, websites, packaging, labeling, and advertising campaigns. United Colors of Benetton and Levi's advertising campaigns are discussed as examples of using graphic design for brand promotion.
AHouston_CV_2017
This document is a curriculum vitae for Annie Houston, a graphic designer with over 10 years of experience across various industries. She has expertise in areas like art direction, branding, marketing campaigns, web and graphic design. She is proficient in Adobe design programs and is currently freelancing in London. The CV provides examples of freelance projects and previous employment, including managing a team of designers and creating award-winning designs for organizations.
resume_2016
Matthew Weiler has over 5 years of experience in graphic design across several industries. He is currently the Lead Graphic Designer at CR architecture + design where he is responsible for clean and cohesive graphics that expertly communicate the company's brand. Prior to his current role, he gained experience in both print and digital design at Intrinzic Inc. and the University of Dayton. He also completed internships focused on graphic design at Esko USA and Huffy Corporation.
13A AimeeJorgensen
This document provides summaries for 10 design projects completed by Aimee Jorgensen for her COMM 130 Visual Media course. The projects include a magazine cover, brochure, website mockup, infographic, coding project, photo montage, business identity, Prezi presentation, and photo design. For each project, Aimee provides a description, date, course information, programs used, objective, and her design process.
Evaluation question four
How did you use media technologies in the research and planning, construction and evaluation stages?
Salehin-Nobi_Portfolio-Resume-VisualDesigner
Salehin Nobi presents his portfolio of web, UI/UX, and branding design work under the name "Moon Beyond Creative". The portfolio showcases projects in logo design, branding, web design, and other areas. It aims to demonstrate Nobi's creativity, technical skills, and ability to solve design problems across different mediums.
Similar to Portfolio2016_JessicaGiglio_2 (20)
Work portfolio- Athira Gopal/ Visual Communication Designer
Work portfolio- Athira Gopal/ Visual Communication Designer
Portfolio2016_JessicaGiglio_2
- 3. During my internship with Revlon in the Spring of 2014, I collaborated with the Public Relations team and designed various print and digital designs used for company events and promotions. Above are two campaigns used by Revlon. Email Blast Design for Revlon Press Release, 2014 Designed using Adobe Photoshop and InDesign. Used by the PR department to advertise a collaboration with actress Emma Stone and Marvel. Restrictions included using set text and photography assets. Banner Design for Revlon Cares Event, 2014 Designed in Adobe InDesign for a charity event featuring brand ambassador Emma Stone. Restrictions included using provided copy, Relvon Cares logo and photography assets.
- 5. Revlon and Marchesa Collaboration Postcard, 2014 Designed using Adobe Photoshop and InDesign. Used by the PR department to advertise a collaboration with global high-end fashion designer Marchesa. Two versions of the design were created and sent to the PR team for approval. Revlon Product Photo Retouch, 2014 Retouched in-house photography photo using Adobe Photoshop. Adjusted lighting, removed scratches and imperfections, and cleaned up all edges. The background was removed from the image so that it could be used for other designs and the colors were adjusted to reflect actual colors.
- 7. Press Release Print Design, 2014 Requested by Public Relations department as a design that could be completley edited using Microsoft Publisher. Restrictions included using Revlon photography assest library, provided copy and specified dimensions. The press release was included in a product launch.
- 9. As Executive Marketing Coordinator for the Commuting Students Association, I led all marketing efforts and designed all digital, print and promotional wear for campus wide events. For Commuter Week, one of the main events on campus, I designed a t-shirt distributed to over 600 students, a poster design featured in the student union and a handout circulated to over 1,000 students. The event was branded acording to the Netflix theme selected by the organization. T-shirt Design for Fordham University’s Annual Commuter Week, 2014 Designed in Adobe Illustrator. Restrictuons included only using two colors, specified printing locations and provided text. Four color options were presented. Poster and Flyer design for Fordham University’s Commuter Week, 2014 Designed in Adobe Photoshop. Images and text were provided by the organization.
- 10. Keating Hall Illustration, 2015 Donation for Fordham University’s annual Thanks- Give-Away charity event. The illustration is based on Fordham University’s most iconic building- Keating Hall. Designed in Adobe Illustrator. Fordham’s signiture maroon hue was the center of the color scheme. The sunburst was inspired by the seal of the Society of Jesus paying homage to Fordham’s Jesuit founding and traditions. Requested by Fordham University’s Sociology & Anthropology Department to gift to the Dean of Fordham College at Rose Hill.
- 11. The Big Apple Poster, 2016 Commissioned for a client who requested an illustration to give as a gift to a guest from overseas. The client and I felt it was best to have a simple illustration that highlighted several notable features and characteristics of the recipient. During our consultation, the client described the recipient’s attitude and style which I captured in the illustration. Two of New York’s most iconic landmarks were included since the client mentioned them as memorable places during the recipient’s travels. The design was printed as a 16 X 23 inch poster.
- 13. Bee Bee Paper Crafters, 2016 Bethany, a online paper crafter, business woman and blogger commissioned me to design her a logo, character illustration and custom header illustration. Bethany mentioned that she wanted several of her products to be showcased in the illustration. I digitally recreated her favorite products and a digital representation of her office space. Her character illustration was based a personal photo she sent me. For the logo, I created a bubble bee design that represented her business name. Bethany’s budget for the design was $190. The client’s restrictions included featuring her products, herself and her office space in the illustration. Bethany was specific on incorporating violet as her pain color and using a bumble bee to represent her business. I assisted Bethany with some additional web design needs such as social media buttons and a header for her blog. The project was an exercise on strengthening my attention to detail since several items had to represent actual products sold by Bethany in her paper crafting business.