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Portfolio final
- 2. TABLE OF CONTENTS Inspiration Imagery inspiration Design inspiration Mood & Concept Detail replacement Design process Color palette Color imagery Final color coordination Fabrication Technical sketch First fitting Proposal for price Target Essay
- 3. INSPIRATION White collar Blue collar Uniform Are they representive who you are ?
- 4. Just their working environments are getting different IMAGERY INSPIRATION
- 5. office supply into design = office smart casual So the details were inspired by pencil cases, which I conider as essential office supply. DESIGN INSPIRATION The different ideas about uniforms dependigng on where the person works became the inspiration for the concept of optimized indoor+workwear. There is a type of uniform, which is designed to carry tools for the outside works, and another type of uniform is for formality. I was wondering what if I can combine then together.
- 9. DESIGN PROCESS WITH PENCIL CASE
- 10. COLOR PALETTE
- 12. COLOR IMAGERY
- 15. TECHNICAL SKETCH < F > < B >
- 16. < F > < B >
- 17. < F > < B >
- 18. FIRST FITTING
- 20. PROPOSAL FOR PRICE Style#3002 Style#3003 Style#5001 Style#5002 Style#5003 Style#6001 Style#6002 Style#6003 Summer/Winter/2016 CASUAL-ONEPIECE,TOP,BOTTOM,JACKET Wholesale price : 54.00 Retail price: 69.00 Wholesale price : 95.00 Retail price : 125.00 Wholesale price : 50.00 Retail price : 65.00 Wholesale price : 95.00 Retail price : 123.50 Wholesale price : 85.00 Retail price : 110.50 Wholesale price : 90.00 Retail price : 117.00 Wholesale price : 80.00 Retail price : 104.00 Wholesale price : 95.00 Retail price : 123.50 Wholesale price : 120.00 Retail price : 156.00
- 21. The customers are expected to be designers who work in offices and use a lot of design supplies. so this clothing line has a variety of storage space with functions and style. This is clothing line for designers who work professionally. And this specific targeting for designers is expected to bring attention from the public as designers’ clothes. Gender/Women Environment/ City Age/ Mid 20s to Late 30s Income/ $200.000~ $650,000 annually. Education/ Profassional eduaction background in design SEOUL MONDAY 0 1011 1011 10 110101 1 SEOUL MONDAY
- 24. During the year off, I took an internship oppor- tunity at a multinational company as a sales and merchandising assistant. Through the ex- perience, I learned how supplies meet their customers’ demands, and how the merchan- disers and sales people blended these two different needs into one for their company. It could be considered only as a fundamental interaction of business, but I thought differ- ently. Merchandising is not only understand- ing and reading the customer’s demands, various tastes of them, and sensing for trends in the market, but also it needs overall knowl- edge of society, culture, and economy. Mer- chandising is the bigger picture itself, which I knew this is what I desired. I was fascinated by the fact that small and basic interactions are based on the really big flow of the world. In other words, the world is contained in the little interaction that I would make if I become a fashion merchandiser. Also, I found this field in fashion industry would be perfect for my per- sonality as well. In 2013, I was too young to know what I wanted to do with my life. It was about time to think about my career path. I was only 23 years old, and I did not know what exactly I wanted to do in the fashion field. Even though I en- tered fashion design program to work in the fashion industry, which I have always been passionate about, I was not sure if I really wanted to be a fashion designer. It was just not what I wanted to do for my entire life. I kept asking to myself over and over again,”Do I desire to be a fashion designer as I majored in fashion design program? If I do not, what do I want to do then?” So I took a year off from the university where I was attending to take some time to find what I really was passionate about. At that time, I did not know it would be the turning point of my life.
- 25. But I did not make this decision impulsively only based on the internship experience. It took me couple years of consideration through other experiences. Considering my educational background, I realized my knowledge of fashion merchandising and sales needed to be specialized through more experience in the field and educational op- portunity. So I looked up several options such as an AA degree, master’s degree and in- ternship programs for experiences, and I found there is an intern program for a year at Papaya Clothing that was posted on a U.S website. I instinctively knew the program was what I wanted because I wanted to gain more experiences before I decided what the next step of my career would be. Then, I moved to LA for the internship program in 2015. I think it was the best and the biggest decision that I have ever made in my life. The one-year internship program offered such good opportunities to learn about the cus- tomers’ demands, various tastes of their con- sumers, and sensing for trends in the US market. I think the best part of interning in a US indus- try was it is much bigger and wider market comparing to the market in Korea. For exam- ple, in the US market, the companies pro- duce various design lines considering their customers’ preferences based on their cul- tural diversity. I thought it was very attractive part of the business in this market by com- paring to the fashion business in Korea, which is more likely to focus on a mainstream fash- ion trend. More and more I am learning about fashion sales and merchandising, I am getting more and more fascinated by this field. And, I knew this is the where I want to go with my career and this is the time to gain professional knowledge about this field by a great educational program. This is why I am interested in Merchandising and Marketing program.
- 26. To answer the rhetorical question in the be- ginning of this essay that I asked myself, I chose to step up before I make a huge deci- sion for my future. I took a job opportunity as a fashion merchandising and sales assistant in a multinational company in Korea for a year, and I decided to explore. So I am here in the States. I had one-year experience at Papaya clothing, which is a multinational company. Also, I am writing this essay to make myself more valuable in the future fash- ion industry through the Merchandising and Marketing program at FIDM.