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ARIANA KOBLITZQuick Guide to Past Projects Stanford University -- Product Design 2012
Ariana Koblitz               I am a human-centered designer, honing the ability to bind engineering & user                ...
GLASSCOOL“How can my clients, business partners,bar guests be encouraged to chill theirwhiskey without using ice?”original...
GLASSCOOL                                    how do introduce a new way to cool your beverage?WATER -- tap water is not ne...
GLASSCOOL            product development with intent to changepress fittingwood turningcastingthe sewing machine          ...
GLASSCOOL                                  the product that defined me as a maker       the container is filled with ice, ...
PILLBOX                                                                           (take a                                 ...
PILLBOX                          how do help someone remember pills without asking them to step out of their normal routin...
PILLBOX                         prototyping with intent to manufacture concepts CAD  machiningI looked for the best case s...
PILLBOX                            the project in which I learned to respect the power of behavior-minded design, and the ...
PRESENTOOL“How can presenting information bemore intuitive, and more natural?”Students interact with digital interfaces st...
PRESENTOOL                     how do you reinvent a tool that has a strong industry standard?               today        ...
PRESENTOOL                     identifying market opportunities and designing around specific use-contexts pain points    ...
PRESENTOOL                       the first exercise in working for a corporate client     laser comes out straight from ba...
PDSA PRODUCT DESIGN STUDENT ASSOCIATION   STANFORD“How can student services betterconnect to the students?”The Product Des...
PDSA          how do you get designers, who all agree they should work together, to actually do so?The biggest milestone p...
PDSA          developing solutions grounded in a real understanding of the problem understand the demographic             ...
PDSA                            a fresh start in an ongoing process of honing what creative collaboration meansIn the end,...
Ariana Koblitz                                  Please do not hesitate to contact me with any further questions.          ...
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Ariana Koblitz Case Studies of Past Projects

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A brief overview of the past projects and how I arrived at the insights that ultimately drove the development of each product/service.

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Ariana Koblitz Case Studies of Past Projects

  1. 1. ARIANA KOBLITZQuick Guide to Past Projects Stanford University -- Product Design 2012
  2. 2. Ariana Koblitz I am a human-centered designer, honing the ability to bind engineering & user experience design to impact human behavior and experiences for the better GLASSCOOL PILLBOX PRESENTOOL PDSA Ariana Koblitz -- Stanford University Product Design | ariansky@gmail.com | 310 384 7864
  3. 3. GLASSCOOL“How can my clients, business partners,bar guests be encouraged to chill theirwhiskey without using ice?”original prompt by David Beach (ME203):“Design and implement a multi-part product usingwide-spread manufacturing processes, using metalsand plastics.” final product in situ design brief process change
  4. 4. GLASSCOOL how do introduce a new way to cool your beverage?WATER -- tap water is not necessarily safe, and many homesor places of businesses do not own a filtering system installedfor general use (such as when freezing ice cubes)WATER IN USE -- When drinking juice or alcohol, ice servesas a coolant-- but when it melts, it ends up diluting your drink.WATER IN SITU -- the office, and the more exclusive bars,are places with entrenched cultural habits. This incorporatesdecor as well as drinking habits. In the US, this means drinksare diluted with water, a shame for good whiskeyGlassCool is my first foray into a full productmanufacturing, from conception to implementation. Ichose to tackle American drinking habits. Morespecifically, American drinking habits where it is mostentrenched with social cues. design brief process change
  5. 5. GLASSCOOL product development with intent to changepress fittingwood turningcastingthe sewing machine the foundry the lathe the mill design brief process change
  6. 6. GLASSCOOL the product that defined me as a maker the container is filled with ice, or filled with water and frozen the neoprene sleeve allows for easy handling, even when very coldthe segmented, walnut/bloodwood ring provides the needed touch to move from industrial to a more refined parlor style a silicone ring in the base provides a surface to seal the container, so that the cast aluminum base provides a as the ice melts, it maintains its sturdy registration for the container temperature without spilling design brief process change
  7. 7. PILLBOX (take a picture of“How can I live my life the way I’m usedto, and still introduce a new behavior?” brushing teeth @ maria’s?)original prompt by Craig Milroy (ME318):“Find an open-ended user narrative to innovatearound, and design an injection molded product, andthen CNC the aluminum mold to spec.” a user’s purse contents design brief process change
  8. 8. PILLBOX how do help someone remember pills without asking them to step out of their normal routing? patient current medical solutions “I’ll just forget” “But what do I do when I travel?” “It’s so much easier when my wife reminds me”For me, this came at a very poignant moment in myfamily’s life, when my father battled cancer; asforgetful as he is, he has to now take pills every day forthe rest of his life. I spoke to many others in the areawho have had to introduce new behaviors, and manythat have found workarounds that work for them. design brief process change
  9. 9. PILLBOX prototyping with intent to manufacture concepts CAD machiningI looked for the best case scenario for taking medication (with water & food)I looked for moments in a day that were consistent (morning activities)I looked for habits that were already formed (brushing your teeth)And then I looked at how that injection molding machine works... design brief process change
  10. 10. PILLBOX the project in which I learned to respect the power of behavior-minded design, and the intricacies of injection mold manufacturing.PillBox clasps around your toothbrush, ready for a pre-or post-meal intake.Small and light, it fits in your travel accessories, in yourbriefcase, and anywhere you may normally store yourtoothbrush design brief process change
  11. 11. PRESENTOOL“How can presenting information bemore intuitive, and more natural?”Students interact with digital interfaces starting froman increasingly young age, and digital media plays acentral role in presentations as early as middle school.And yet there currently are less than stellar toolsavailable to students to take advantage of them. design brief process change
  12. 12. PRESENTOOL how do you reinvent a tool that has a strong industry standard? today tomorrow ?Logitech® is a leader in accessories for the desktopcomputer and mobile communication. Their questionto us: What is the next generation of remote controlsfor digital presentations? design brief process change
  13. 13. PRESENTOOL identifying market opportunities and designing around specific use-contexts pain points (unnatural stance) (impaired movement) (impaired interaction) “I’m worried I’ll look awkward” “I can’t move like I want to” “I am used to sharing cool things with my laptop; a presentation isn’t the same” what do you use at home? revolutions in (newer presentation formats) (multiple sources) (interactive elements) digital presentations new presentation tools such as prezi allow for today’s middle schoolers have a different frame expandable canvases of references than what I grew up with. Technology delivers an increasingly interactive PREZI and increase control in experience. presentation flow, motion Academica is notoriously slow to catch up to these new behaviors. and other visual cuesToday’s middle schoolers have a different frame of references than what I grew up with. Technology delivers an increasinglyinteractive experience.Academia is notoriously slow to catch up to these new behaviors. design brief process change
  14. 14. PRESENTOOL the first exercise in working for a corporate client laser comes out straight from back of tool, mimicking a natural hand motion top layer changes functionality of tool [laser pointer] [pen tool] [cursor] controls mirror those of traditional presentation tools | [pause] [forwards] [backwards] Grip provides a comfortable, secure hold while also allowing presenter to have full use of hands in the event of props and engaging motions USB connection means a wireless link to a laptop design brief process change
  15. 15. PDSA PRODUCT DESIGN STUDENT ASSOCIATION STANFORD“How can student services betterconnect to the students?”The Product Design Student Association was revivedthis past year, in an attempt to provide services toProduct Design students who at times feel lost withinthe cross-disciplinary depths of our studies. design brief process change
  16. 16. PDSA how do you get designers, who all agree they should work together, to actually do so?The biggest milestone personally, was trying to teaseout how to successfully implement an entirely newapproach and understanding of group organizationand management. This included learning newmanagement tools (such as Asana). design brief process change
  17. 17. PDSA developing solutions grounded in a real understanding of the problem understand the demographic understand the possibilities understand the resourcesWhat I had not realized was how difficult it is to get a group of people to actively engage with you, especially when theythemselves understand the principles with which you are trying to convince them. It is difficult to realize you yourself are not, infact, living out the very strategies you apply to your work. design brief process change
  18. 18. PDSA a fresh start in an ongoing process of honing what creative collaboration meansIn the end, it was a year of workshops, strategies, and a lot of waiting. Feedback and renewedenergy promise an exciting and even more successful 2012-2013 effort. design brief process change
  19. 19. Ariana Koblitz Please do not hesitate to contact me with any further questions. ariansky@gmail.com For a brief overview of other past projects, take a look through arianakoblitz.squarespace.com/archive Ariana Koblitz -- Stanford University Product Design | ariansky@gmail.com | 310 384 7864

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