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TGC Planning Sheet 1.30

A social media platform will provide visual content and articles on Tokyo's up-to-date fashion scene in English and other languages. It will feature photos of street fashion, runway shows, trending fashion items. It will also provide step-by-step instructions on Japanese beauty techniques. Emerging designers and brands can have online showroom pages. The platform will include an interactive location map to guide tourists to fashion spots in Tokyo. The goal is to democratize fashion media and trigger discovery between consumers and suppliers through visual content sharing.

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A Web + Mobile Social Media Platform on Fashion for Discovery of Tokyo's up-to-date Fashion Scene in English and Other Languages Planning Sheet v1.30 Handle with Care Gohsuke Takama, Tokyo, Japan, 2008-2009
Initial Inspiration As well as singer Gwen Stefani sung a song "Harajuku Girls" and Paris Hilton went for shopping spree at Shibuya 109, tourists from EU, USA and Asian countries are strutting the streets of fashion spots in Tokyo concentrated in Harajuku, Omotesando and Shibuya area. They may know artist Takashi Murakami collaborated with Louis Vuitton. They've heard about names of fashion spots in Tokyo and names of brands like A Bathing Ape or Hysteric Glamour. Tourists want to make travel plans before coming to Japan. But Google or Yahoo! won't pull up good results in English or European languages for tourists. Most of those results don't explain where to go and what's in-trend now with detailed information. Fashion blogs like FashionTribes or IamFashion keep writing how trend setter Tokyo's fashion scene is like. But famous The Sartorialist hasn't come to Japan yet. Tourists may find kitsch gothic lolita pictures instead. But what tourists look for is the stuff they can wear or apply, not such kitsch stuff for kids. On the street of Harajuku and Shibuya, tourists wander around randomly. They try to find clothing shops, hair salons or nail salons that employ the prize winner of some nail art contest in London. But they possibly stuck at familiar brands like Prada, Dior or D&G. Because they could not find a good Tokyo fashion shopping guide book in English that covers the trendy spots in detail. Hidden treasures are sitting on the shelf of back street shops. Tourists need to get a map and guidebooks in English to get to the location. How can they find treasures without such tools? Mix'n Match is an important element of overwhelmingly detail indulged Tokyo's fashion as Gwen Stefani pointed out in the song. Mix'n Match requires certain degree of know-hows. Number of fashion magazines published in Japan every month exceed 40. Those magazines teach Japanese women and men how to dress, make-up, style hair, and apply nail arts. These know-hows are still hidden wisdoms for fashionistas in the many countries outside of Japan. How can they find these wisdoms?
Concept • Web + Mobile Fashion Social Media Platform that is: • to provide visual content with text in English and other languages on Tokyo's "fashion trend" and "beauty know- how" for the fashion consumers in UK, USA, EU and other countries through the Web and iPhone / Android type mobile devices. (21 Million iPhones sold by May 2009) • to democratize traditional fashion media by providing supportive internet media platform for emerging new fashion designers and international class brands from Tokyo (+other key fashion cities abroad = future idea). • to provide Visual Viral Marketing platform to trigger expansive free flow of discovery between Consumers and Suppliers/Designers on new trends and products. • to provide User Generated, Creative Commons licensed fashion photos and content to use for fashion bloggers world wide = fashion as soft power for communication.
Plan: Web + Mobile Social Media Platform on Fashion from Tokyo in English & Other Languages • Periodical Updates of Fashion Scene for Style Trend Spotting – visuals and articles on real and up-to-date scene of street fashion in Tokyo – visuals and articles on scene of runway shows and private exhibits – visuals and articles on trend of fashion items and goods from Tokyo – visuals with Creative Commons license will be provided for fashion bloggers to induce free flow of use and for affiliated article syndication • Step by Step Visual Instructions on Beauty Technique Know Hows – know-hows of Japanese women's fashion techniques – make-up, hair styling, nail arts • Online Exhibit Space for Emerging Designers and Brands – membership based online showroom pages and blogs for brands • Location Based Fashion Guide for Tourist Shoppers – membership based storefront pages and blogs for individual stores – useful interactive location maps to lead tourists to actual locations
Key Content High Quality Photos = "image is everything" flexible use with Creative Commons license 1. What = style 2. How = technique (CC BY) El Secretario (CC BY) Marshall Flickman (CC BY) whorange (CC BY) whorange (CC BY) whorange (CC BY) gohsuket (CC BY) gohsuket (CC BY) Laura Ribeiro 3. Which = items & brands 4. Where = places (CC BY) gohsuket (CC BY) LuluSmith (CC BY) supersentido (CC BY) bbaunach (CC BY) gohsuket
Key Content • 1. What = Fashion Trend Spotting – to provide periodical update of Tokyo's fashion scene photos from Street, Private Exhibits and Runway shows by contributors – contributing photographers with Digital SLR camera required • 2. How = Beauty Technique Know Hows – to showcase makeup and hair styling technique of Japanese beauty artists step by step on Westerner and various ethnicity models – with Japanese beauty professionals in editorial structure • 3. Which = Fashion Items and Emerging Designers & Brands – to showcase fashion items of range from apparels to accessories – membership based online showrooms and blogs for emerging designers and brands • 4. Where = Location Guide – to provide access information of fashion spots for tourist shoppers – membership based online storefronts for individual shops
Publishing System iPhone / Android Frontsite Viewer Apps Fashion Trend Beauty Technique Fashion Items Fashion Spots Article Pages Spotting Know Hows & Goods Location Guide Photo Pools
Target Users • Types of users: – Designers & Suppliers = emerging fashion brands & individual stores – Active Consumers = fashion bloggers, trend seekers, & early adopters – General Consumers = women & men of 20's to 30's with iPhone/Androids • Primary target = UK, EU, USA, Canada, Australia, English handling countries • Secondary target = Hong Kong, Korea, Taiwan, China
Discovery EcoSystem for Target Users General Active Mediator / Suppliers Designers Consumers Consumers Discovery EcoSystem & Brands Visual Viral Marketing Fashion Bloggers UGM Contributors E-Commerce Affiliates Store Affiliates
Aimed Visual Viral Marketing Coverage: Emerging Designers & Distinctive Brands Fashion Consumer Brands Brands Scenes Traditional Population Intl Jp Media Chanel Dior D&G Gucci Prada Fendi Celebrity Vogue Louis Vuitton Parties Tatler Issey Miyake Cavalli MaxMara Fashion Show InStyle He Kenzo Luxury Burberry Armani Models ELLE Comme des garcons re ¥300,000 Versace Gaultier Rich circles Harper's Yoji Yamamoto (€3,000) Yves Saint Laurent Bazaar Established DKNY ... Brands ¥100,000 YLANG YLANG G.V.G.V. Emerging Designers (€1,000) Distinctive & Brands SOMARTA UNDERCOVER mintdesigns Lyricism Small Shows Private Missing Brands THEATRE PRODUCTS Exhibits Traditional ¥15,000 mercibeaucoup Media (€150) DRESSCAMP matohu Ne-net h.NAOTO ... Streets Coverage Fast Fashion Topshop H&M Cosmopolitan Zara Mango Look Abercrombie Company Uniqlo Glamour ¥3,000 & Fitch GAP Muji Nylon ... (€30) Forever21 Young Casual Primark ... Prices are based on psychological factor
Visual Viral Marketing Flow Content Propagation Fashion Blogs in EU, Oceania & Asia Fashion Blogs in USA & Canada Photo Gallery system Photo Use Photo Use (code embed) (code embed) Embedded Code Embedded Code Link Backs Link Backs
Visual Viral Marketing Flow Interests Induction Article Pages Interests from EU, Oceania & Asia Interests from USA & Canada Fashion Blogs in EU & Asia Fashion Blogs in USA & Canada Content Affiliate Content Affiliate Link Backs Link Backs Photo Gallery system Photo Use Photo Use (code embed) (code embed)
Target Fashion Consumer Audiences Behavior: What they want is not what they actually buy = Styles can be re-created by consumers with locally available products. Fashion Consumer Style Trend Population Ecosystem Celebrity Scenes €$ Established Designers Fashion Shows €$ & Brands €$ Luxury ¥300,000 (€3,000) Established Emerging Designers Brands Target & Distinctive Brands ¥100,000 (€1,000) Distinctive Target Traditional Audience Media Brands Audience Segment inspiration re-create imitate re-create imitate ¥15,000 (€150) Segment re-create Fast Fashion Street Scene Styles can be re-created by Fast Fashion ¥3,000 consumers with Young Casual (€30) locally available Young Casual products. Prices are based on psychological factor
Revenue Source Opportunity: Affiliates "fashion consumers are seekers" Fashion Consumers Sales through Fashion e-Commerce Worldwide Discovery Affiliates High Fashion / Fashion High Fashion / Trend Casual Apparel Spotting Casual Apparel 5 - 12% sales commission Frontsite Beauty Beauty Products Technique Beauty Products Know Hows 5 - 12% sales commission Individual Fashion Items Individual Brands & Goods Brands Mobile site 5 - 12% sales commission Affiliates sites are International Individual Fashion Spots Individual E-commerce, Stores Location Guide Stores not necessary to iPhone / Android Viewer Apps be Japanese sales commission products sites
Revenue Source Opportunity: Advertising "fashion consumers are seekers" Fashion Consumers Ad Flow Advertising Networks Worldwide Frontsite Fashion Trend Spotting High Fashion / High Fashion / Ad Ad Casual Apparel Casual Apparel Beauty Technique Ad commission Know Hows Beauty Beauty Ad Ad Products Products Ad commission Fashion Items & Goods Life Style Life Style Others Ad Ad Products Products Advertisers are Ad commission International sites, not necessary to Mobile site Fashion Spots be Japanese Location Guide products Ads iPhone / Android Viewer Apps
Advertising Reach Ad Categories High Fashion Casual Beauty Lifestyle Apparel Products Products Ad Suppliers Others Ad Flow accesses from EU, Oceania & Asia accesses from USA & Canada Ad Flow Ad Flow
Key Players & Fashion Content Flow Contributing Fashion Bloggers Fashion Consumers Photographers Worldwide Worldwide (CC BY) gohsuket (CC BY) Nicolás García Models/ Objects Photo Use Content (code embed) Affiliate Embedded Code Style Look Book Link Backs Frontsite Mobile site Model Releases submit (CC BY) whorange Photographer Portfolio Pages (CC BY) LuluSmith Repository DataBase Access Article Pages Analysis Editorial (CC BY) bbaunach Photo Gallery system
Content Flow • Contributing photographers shoot street fashion, private exhibits or runway photos with model release altogether, then submit to Photo Repository through User Portfolio Pages with Creative Commons (CC) licenses (Attribution only expected) • Photo Gallery System automatically publish submitted photos from Photo Repository with CC license displayed. • Photo Gallery System has functions such as multiple size handling, search, tagging, embed code generation (similar to Flickr, however, Flickr does not allow users commercial use) • Fashion bloggers worldwide and other media can use photos with condition of CC license, either embedding the code or downloading files • Frontsite System picks up photos from Photo Gallery System reflecting interestingness and editorial controls • Editorial team coordinate with fashion bloggers worldwide to affiliate their English (and other language) content to Frontsite and Article Pages
Marketing Opportunities • Affiliate with fashion blog advertisers • Affiliate with E-commerce sites – GlamMedia – http://www.beautyexpert.co.uk/ • http://www.glammedia.com/ – http://www.net-a-porter.com/ • Associate with well known blog media – http://www.chickdowntown.com/ – bOINGbOING – http://www.shopbop.com/ (Amazon) • http://www.boingboing.net/ – http://www.edressme.com/ • Associate with Creative Commons content – http://www.revolveclothing.com/ search sites – http://www.internationalcheckout.com/ – SpinXpress http://spinxpress.com/ – http://www.zappos.com/ • Approach fashion blogger clusters – http://www.office.co.uk/ – http://fashiontribes.typepad.com/ – http://www.jshoppers.com/ – http://iamfashion.blogspot.com/ – many more…. – http://www.bglam.com/ – http://stylebytes.net/ – http://www.beautyaddict.blogspot.com/ – http://highfashiongirl.blogspot.com/ – http://frugal-fashionista.blogspot.com/ – http://www.fashionchicks.co.uk/ – many more….
Why providing Creative Commons licensed fashion photos becomes viral marketing? • Creative Commons (CC) give everyone a simple, standardized way to grant copyright permissions to their creative work. CC licenses enable people to easily change their copyright terms from the default of “all rights reserved” to “some rights reserved” (whitehouse.gov deployed CC) • high quality fashion photos in the media are all copyrighted by publishers and fashion photographers tend to insist copyright as well • fashion bloggers who want to write about fashion have high esthetics in design and appearance, thus they want to use high quality photos of couture, fashion items and models who wearing it • bloggers cannot easily get permission from media and photographers while contacts are not easily available • bloggers cannot easily get consent of model release either • in this situation, fashion bloggers often ended up just copy and paste pictures from known media without consents • to provide CC licensed high quality fashion photos can solve these issues and induce free flow of content use
How Tokyo's Fashion Scene interested? There are signs of the interest onto Tokyo's fashion scene is growing world wide. One good example is a French fashion blogger TokyoBanhbao. She actively explores Tokyo Style with the inspirations from Japanese fashion magazines by re-creating coordination with brands she can buy in Europe such as H&M, TopShop, then she post self portraits to her blogs and Flickr.
Why Tokyo's Fashion Scene to start from? • While interest onto Tokyo's fashion is growing in the world wide, lack of information in English and other languages about Tokyo's scene makes it largely hidden and unaccessible from the world, thus, to bridge this gap could have a potential for online media. • over 1200 fashion brands exist in Japan, but lack of information in English and other languages on their web site makes them off the radar • more than 40 monthly fashion magazines published in Japan with high density content, but they only target domestic market inside Japan • foreign visitors to Shibuya, Harajuku, Omotesando and Daikanyama area are increasing, however, lack of shopping information in English and European languages is being found (Chinese & Korean tourists have good travel guide books) – popular places such as Laforet Harajuku and Shibuya109 are not providing web site in English
Development Roadmap iPhone / Android Viewer Apps Frontsite Frontsite Fashion Trend Spotting Photo Gallery system Beauty Technique Fashion Items & Goods Shopping Spots Guide Article Pages User Participation Phase1.1 Phase1.2 Phase1.3 Phase2 Phase3
Cost Element Estimate • iPhone / Android App development • IT Infra / Office (no office on launch) • Frontsite CMS system / UI design • Permanent content by editorial • Photo Repository system – Fashion Trend Spotting • Photo Gallery system – Beauty Technique Know Hows – Fashion Trend Spotting – Fashion Items and Goods – Beauty Technique Know Hows – Shopping Spots Guide – Fashion Items and Goods • Update content by editorial – Shopping Spots Guide – Fashion Trend Spotting • Fashion Spots Guide Map system – Beauty Technique Know Hows • Member Page Multi User Blog system – Fashion Items and Goods • Access Stat Analytics system – Shopping Spots Guide • Marketing / PR • Web Hosting /Banwidth Charges • User Care / Tech Support • Admin / Internal Operation / Accounting • External Coordination / Biz dev
3 Year Revenue/Cost Prediction (JPY) (slow growth) Yr1Q1 Yr1Q2 Yr1Q3 Yr1Q4 Yr2Q1 Yr2Q2 Yr2Q3 Yr2Q4 Yr3Q1 Yr3Q2 Yr3Q3 Yr3Q4 Total Revenue 0 150,000 1,600,000 4,700,000 6,000,000 8,000,000 10,000,000 12,000,000 14,000,000 16,000,000 18,000,000 20,000,000 110,450,000 Estimate Cost of 3,330,000 2,445,000 1,750,000 2,250,000 1,610,000 3,110,000 3,200,000 1,700,000 3,600,000 2,600,000 3,600,000 2,600,000 31,795,000 Sales Gross -3,330,000 -2,295,000 -150,000 2,450,000 4,390,000 4,890,000 6,800,000 10,300,000 10,400,000 13,400,000 14,400,000 17,400,000 78,655,000 Margin Sales 1,500,000 1,500,000 1,500,000 2,100,000 3,600,000 3,600,000 4,500,000 4,500,000 6,300,000 6,300,000 6,300,000 6,300,000 48,000,000 General Admin Operating -4,830,000 -3,795,000 -1,650,000 350,000 790,000 1,290,000 2,300,000 5,800,000 4,100,000 7,100,000 8,100,000 11,100,000 30,655,000 Margin Operating -9,925,000 10,180,000 30,400,000 30,655,000 Margin / Yr
3 Year Cost Element Estimate (JPY) Yr1Q1 Yr1Q2 Yr1Q3 Yr1Q4 Yr2Q1 Yr2Q2 Yr2Q3 Yr2Q4 Yr3Q1 Yr3Q2 Yr3Q3 Yr3Q4 Total Yr1 Yr2 Yr3 iPhone / 1500000 500000 2,000,000 2,000,000 0 0 Android Apps Frontsite 500000 500000 500000 1,500,000 1,000,000 500,000 0 CMS UI Photo 500000 500000 1,000,000 500,000 500,000 0 Repository Photo 500000 500000 1,000,000 500,000 500,000 0 Gallery sys - Fashion 300000 300,000 300,000 0 0 Trend - Beauty 300000 300,000 300,000 0 0 Technique - Fashion 500000 500000 500000 500000 2,000,000 500,000 500,000 1,000,000 Items Goods - Fashion 500000 500000 500000 500000 2,000,000 500,000 500,000 1,000,000 Spots Guide Guide Map 500000 500,000 500,000 0 0 system Member Blog 500000 500000 500000 1,500,000 1,000,000 500,000 0 system Access Stat 300000 300,000 300,000 0 0 Analysis sys Content dev / 800000 600000 600000 1200000 1200000 1200000 1200000 1800000 1800000 1800000 1800000 14,000,000 2,000,000 4,800,000 7,200,000 updates Marketing 200000 200000 200000 200000 200000 200000 200000 200000 1,600,000 0 800,000 800,000 PR / Sales Web Hosting 30000 45000 150000 150000 210000 210000 300000 300000 600000 600000 600000 600000 3,795,000 375,000 1,020,000 2,400,000 Bandwidth Admin 900000 900000 900000 900000 1800000 1800000 1800000 1800000 1800000 1800000 1800000 1800000 18,000,000 3,600,000 7,200,000 7,200,000 Internal Op External Op 600000 600000 600000 600000 600000 600000 1500000 1500000 2400000 2400000 2400000 2400000 16,200,000 2,400,000 4,200,000 9,600,000 Bizdev User Care 600000 600000 600000 600000 600000 1500000 1500000 1500000 1500000 9,000,000 600,000 2,400,000 6,000,000 Tech Support IT Infra 600000 600000 600000 600000 600000 600000 600000 600000 4,800,000 0 2,400,000 2,400,000 Office Total/Q 4,830,000 3,945,000 3,250,000 4,350,000 5,210,000 6,710,000 7,700,000 6,200,000 9,900,000 8,900,000 9,900,000 8,900,000 79,795,000 16,375,000 25,820,000 37,600,000
1st Year Revenue/Cost Prediction (JPY) (slow growth) Phase 1 Ph1 Launch* Phase 2 Ph2 Launch* Phase 3 Ph3 Launch* Mo 1 Mo 2 Mo 3 Mo 4 Mo 5 Mo 6 Mo 7 Mo 8 Mo 9 Mo 10 Mo 11 Mo 12 Total Q1 Q2 Q3 Q4 Revenue 0 0 0 0 50000 100000 200000 500000 900000 1200000 1500000 2000000 6,450,000 0 150,000 1,600,000 4,700,000 Estimate Cost of 1010000 1010000 1310000 1315000 615000 515000 750000 750000 250000 750000 750000 750000 9,775,000 3,330,000 2,445,000 1,750,000 2,250,000 Sales Gross -1010000 -1010000 -1310000 -1315000 -565000 -415000 -550000 -250000 650000 450000 750000 1250000 -3,325,000 -3,330,000 -2,295,000 -150,000 2,450,000 Margin Sales 500000 500000 500000 500000 500000 500000 500000 500000 500000 700000 700000 700000 6,600,000 1,500,000 1,500,000 1,500,000 2,100,000 General Admin Operating -1510000 -1510000 -1810000 -1815000 -1065000 -915000 -1050000 -750000 150000 -250000 50000 550000 -9,925,000 -4,830,000 -3,795,000 -1,650,000 350,000 Margin
1st Year Cost Element Estimate (JPY) Phase 1 Ph1 Launch* Phase 2 Ph2 Launch* Phase 3 Ph3 Launch* Mo 1 Mo 2 Mo 3 Mo 4 Mo 5 Mo 6 Mo 7 Mo 8 Mo 9 Mo10 Mo11 Mo12 Total Q1 Q2 Q3 Q4 iPhone / 500000 500000 500000 500000 2,000,000 1,500,000 500,000 0 0 Android Apps Frontsite 500000 500000 1,000,000 500,000 500,000 0 0 CMS UI Photo 500000 500,000 500,000 0 0 0 Repository Photo 500000 500,000 500,000 0 0 0 Gallery sys - Fashion 300000 300,000 300,000 0 0 0 Trend - Beauty 300000 300,000 0 300,000 0 0 Technique - Fashion 500000 500,000 0 0 500,000 0 Items Goods - Fashion 500000 500,000 0 0 0 500,000 Spots Guide Guide Map 500000 500,000 0 0 0 500,000 system Member Blog 500000 500000 1,000,000 0 0 500,000 500,000 system Access Stat 300000 300,000 0 300,000 0 0 Analysis sys Content dev / 600000 200000 200000 200000 200000 200000 200000 200000 2,000,000 0 800,000 600,000 600,000 updates Marketing 0 0 0 0 0 PR / Sales Web Hosting 10000 10000 10000 15000 15000 15000 50000 50000 50000 50000 50000 50000 375,000 30,000 45,000 150,000 150,000 Bandwidth Admin 300000 300000 300000 300000 300000 300000 300000 300000 300000 300000 300000 300000 3,600,000 900,000 900,000 900,000 900,000 Internal Op External Op 200000 200000 200000 200000 200000 200000 200000 200000 200000 200000 200000 200000 2,400,000 600,000 600,000 600,000 600,000 Bizdev User Care 200000 200000 200000 600,000 0 0 0 600,000 Tech Support IT Infra 0 0 0 0 0 Office Total/mo 1,510,000 1,510,000 1,810,000 1,815,000 1,115,000 1,015,000 1,250,000 1,250,000 750,000 1,450,000 1,450,000 1,450,000 16,375,000 4,830,000 3,945,000 3,250,000 4,350,000
Ph3 Launch* 2nd Year Cost Element Estimate (JPY) System Enhancement System Enhancement Mo 1 Mo 2 Mo 3 Mo 4 Mo 5 Mo 6 Mo 7 Mo 8 Mo 9 Mo10 Mo11 Mo12 Total Q1 Q2 Q3 Q4 iPhone / 0 0 0 0 0 Android Apps Frontsite 500000 500,000 0 500,000 0 0 CMS UI Photo 500000 500,000 0 500,000 0 0 Repository Photo 500000 500,000 0 500,000 0 0 Gallery sys - Fashion 0 0 0 0 0 Trend - Beauty 0 0 0 0 0 Technique - Fashion 500000 500,000 0 0 500,000 0 Items Goods - Fashion 500000 500,000 0 0 500,000 0 Spots Guide Guide Map 0 0 0 0 0 system Member Blog 500000 500,000 0 0 500,000 0 system Access Stat 0 0 0 0 0 Analysis sys Content dev / 400000 400000 400000 400000 400000 400000 400000 400000 400000 400000 400000 400000 4,800,000 1,200,000 1,200,000 1,200,000 1,200,000 updates Marketing 200000 200000 200000 200000 800,000 200,000 200,000 200,000 200,000 PR / Sales Web Hosting 70000 70000 70000 70000 70000 70000 100000 100000 100000 100000 100000 100000 1,020,000 210,000 210,000 300,000 300,000 Bandwidth Admin 600000 600000 600000 600000 600000 600000 600000 600000 600000 600000 600000 600000 7,200,000 1,800,000 1,800,000 1,800,000 1,800,000 Internal Op External Op 200000 200000 200000 200000 200000 200000 500000 500000 500000 500000 500000 500000 4,200,000 600,000 600,000 1,500,000 1,500,000 Bizdev User Care 200000 200000 200000 200000 200000 200000 200000 200000 200000 200000 200000 200000 2,400,000 600,000 600,000 600,000 600,000 Tech Support IT Infra 200000 200000 200000 200000 200000 200000 200000 200000 200000 200000 200000 200000 2,400,000 600,000 600,000 600,000 600,000 Office Total/mo 1,870,000 1,670,000 1,670,000 2,370,000 2,170,000 2,170,000 2,700,000 2,500,000 2,500,000 2,200,000 2,000,000 2,000,000 25,820,000 5,210,000 6,710,000 7,700,000 6,200,000
3rd Year Cost Element Estimate (JPY) System Enhancement System Enhancement Mo 1 Mo 2 Mo 3 Mo 4 Mo 5 Mo 6 Mo 7 Mo 8 Mo 9 Mo10 Mo11 Mo12 Total Q1 Q2 Q3 Q4 iPhone / 0 0 0 0 0 Android Apps Frontsite 0 0 0 0 0 CMS UI Photo 0 0 0 0 0 Repository Photo 0 0 0 0 0 Gallery sys - Fashion 0 0 0 0 0 Trend - Beauty 0 0 0 0 0 Technique - Fashion 500000 500000 1,000,000 500,000 0 500,000 0 Items Goods - Fashion 500000 500000 1,000,000 500,000 0 500,000 0 Spots Guide Guide Map 0 0 0 0 0 system Member Blog 0 0 0 0 0 system Access Stat 0 0 0 0 0 Analysis sys Content dev / 600000 600000 600000 600000 600000 600000 600000 600000 600000 600000 600000 600000 7,200,000 1,800,000 1,800,000 1,800,000 1,800,000 updates Marketing 200000 200000 200000 200000 800,000 200,000 200,000 200,000 200,000 PR / Sales Web Hosting 200000 200000 200000 200000 200000 200000 200000 200000 200000 200000 200000 200000 2,400,000 600,000 600,000 600,000 600,000 Bandwidth Admin 600000 600000 600000 600000 600000 600000 600000 600000 600000 600000 600000 600000 7,200,000 1,800,000 1,800,000 1,800,000 1,800,000 Internal Op External Op 800000 800000 800000 800000 800000 800000 800000 800000 800000 800000 800000 800000 9,600,000 2,400,000 2,400,000 2,400,000 2,400,000 Bizdev User Care 500000 500000 500000 500000 500000 500000 500000 500000 500000 500000 500000 500000 6,000,000 1,500,000 1,500,000 1,500,000 1,500,000 Tech Support IT Infra 200000 200000 200000 200000 200000 200000 200000 200000 200000 200000 200000 200000 2,400,000 600,000 600,000 600,000 600,000 Office Total/mo 3,600,000 3,400,000 2,900,000 3,100,000 2,900,000 2,900,000 3,600,000 3,400,000 2,900,000 3,100,000 2,900,000 2,900,000 37,600,000 9,900,000 8,900,000 9,900,000 8,900,000
Web Presence: Holding Domains • glamtokyo.com • glamorer.com • glamorer.net • tokyoglamorous.com • tokyoglamorous.net • londonglamorous.com • londonglamorous.net • nyglamorous.com • nyglamorous.net • newyorkglamorous.com • newyorkglamorous.net • parisglamorous.com • parisglamorous.net • milanglamorous.com • milanglamorous.net
contact • tokyoglamorous@gmail.com

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TGC Planning Sheet 1.30

  • 1.
    A Web +Mobile Social Media Platform on Fashion for Discovery of Tokyo's up-to-date Fashion Scene in English and Other Languages Planning Sheet v1.30 Handle with Care Gohsuke Takama, Tokyo, Japan, 2008-2009
  • 2.
    Initial Inspiration As wellas singer Gwen Stefani sung a song "Harajuku Girls" and Paris Hilton went for shopping spree at Shibuya 109, tourists from EU, USA and Asian countries are strutting the streets of fashion spots in Tokyo concentrated in Harajuku, Omotesando and Shibuya area. They may know artist Takashi Murakami collaborated with Louis Vuitton. They've heard about names of fashion spots in Tokyo and names of brands like A Bathing Ape or Hysteric Glamour. Tourists want to make travel plans before coming to Japan. But Google or Yahoo! won't pull up good results in English or European languages for tourists. Most of those results don't explain where to go and what's in-trend now with detailed information. Fashion blogs like FashionTribes or IamFashion keep writing how trend setter Tokyo's fashion scene is like. But famous The Sartorialist hasn't come to Japan yet. Tourists may find kitsch gothic lolita pictures instead. But what tourists look for is the stuff they can wear or apply, not such kitsch stuff for kids. On the street of Harajuku and Shibuya, tourists wander around randomly. They try to find clothing shops, hair salons or nail salons that employ the prize winner of some nail art contest in London. But they possibly stuck at familiar brands like Prada, Dior or D&G. Because they could not find a good Tokyo fashion shopping guide book in English that covers the trendy spots in detail. Hidden treasures are sitting on the shelf of back street shops. Tourists need to get a map and guidebooks in English to get to the location. How can they find treasures without such tools? Mix'n Match is an important element of overwhelmingly detail indulged Tokyo's fashion as Gwen Stefani pointed out in the song. Mix'n Match requires certain degree of know-hows. Number of fashion magazines published in Japan every month exceed 40. Those magazines teach Japanese women and men how to dress, make-up, style hair, and apply nail arts. These know-hows are still hidden wisdoms for fashionistas in the many countries outside of Japan. How can they find these wisdoms?
  • 3.
    Concept • Web +Mobile Fashion Social Media Platform that is: • to provide visual content with text in English and other languages on Tokyo's "fashion trend" and "beauty know- how" for the fashion consumers in UK, USA, EU and other countries through the Web and iPhone / Android type mobile devices. (21 Million iPhones sold by May 2009) • to democratize traditional fashion media by providing supportive internet media platform for emerging new fashion designers and international class brands from Tokyo (+other key fashion cities abroad = future idea). • to provide Visual Viral Marketing platform to trigger expansive free flow of discovery between Consumers and Suppliers/Designers on new trends and products. • to provide User Generated, Creative Commons licensed fashion photos and content to use for fashion bloggers world wide = fashion as soft power for communication.
  • 4.
    Plan: Web +Mobile Social Media Platform on Fashion from Tokyo in English & Other Languages • Periodical Updates of Fashion Scene for Style Trend Spotting – visuals and articles on real and up-to-date scene of street fashion in Tokyo – visuals and articles on scene of runway shows and private exhibits – visuals and articles on trend of fashion items and goods from Tokyo – visuals with Creative Commons license will be provided for fashion bloggers to induce free flow of use and for affiliated article syndication • Step by Step Visual Instructions on Beauty Technique Know Hows – know-hows of Japanese women's fashion techniques – make-up, hair styling, nail arts • Online Exhibit Space for Emerging Designers and Brands – membership based online showroom pages and blogs for brands • Location Based Fashion Guide for Tourist Shoppers – membership based storefront pages and blogs for individual stores – useful interactive location maps to lead tourists to actual locations
  • 5.
    Key Content High Quality Photos = "image is everything" flexible use with Creative Commons license 1. What = style 2. How = technique (CC BY) El Secretario (CC BY) Marshall Flickman (CC BY) whorange (CC BY) whorange (CC BY) whorange (CC BY) gohsuket (CC BY) gohsuket (CC BY) Laura Ribeiro 3. Which = items & brands 4. Where = places (CC BY) gohsuket (CC BY) LuluSmith (CC BY) supersentido (CC BY) bbaunach (CC BY) gohsuket
  • 6.
    Key Content • 1.What = Fashion Trend Spotting – to provide periodical update of Tokyo's fashion scene photos from Street, Private Exhibits and Runway shows by contributors – contributing photographers with Digital SLR camera required • 2. How = Beauty Technique Know Hows – to showcase makeup and hair styling technique of Japanese beauty artists step by step on Westerner and various ethnicity models – with Japanese beauty professionals in editorial structure • 3. Which = Fashion Items and Emerging Designers & Brands – to showcase fashion items of range from apparels to accessories – membership based online showrooms and blogs for emerging designers and brands • 4. Where = Location Guide – to provide access information of fashion spots for tourist shoppers – membership based online storefronts for individual shops
  • 7.
    Publishing System iPhone / Android Frontsite Viewer Apps Fashion Trend Beauty Technique Fashion Items Fashion Spots Article Pages Spotting Know Hows & Goods Location Guide Photo Pools
  • 8.
    Target Users • Typesof users: – Designers & Suppliers = emerging fashion brands & individual stores – Active Consumers = fashion bloggers, trend seekers, & early adopters – General Consumers = women & men of 20's to 30's with iPhone/Androids • Primary target = UK, EU, USA, Canada, Australia, English handling countries • Secondary target = Hong Kong, Korea, Taiwan, China
  • 9.
    Discovery EcoSystem forTarget Users General Active Mediator / Suppliers Designers Consumers Consumers Discovery EcoSystem & Brands Visual Viral Marketing Fashion Bloggers UGM Contributors E-Commerce Affiliates Store Affiliates
  • 10.
    Aimed Visual ViralMarketing Coverage: Emerging Designers & Distinctive Brands Fashion Consumer Brands Brands Scenes Traditional Population Intl Jp Media Chanel Dior D&G Gucci Prada Fendi Celebrity Vogue Louis Vuitton Parties Tatler Issey Miyake Cavalli MaxMara Fashion Show InStyle He Kenzo Luxury Burberry Armani Models ELLE Comme des garcons re ¥300,000 Versace Gaultier Rich circles Harper's Yoji Yamamoto (€3,000) Yves Saint Laurent Bazaar Established DKNY ... Brands ¥100,000 YLANG YLANG G.V.G.V. Emerging Designers (€1,000) Distinctive & Brands SOMARTA UNDERCOVER mintdesigns Lyricism Small Shows Private Missing Brands THEATRE PRODUCTS Exhibits Traditional ¥15,000 mercibeaucoup Media (€150) DRESSCAMP matohu Ne-net h.NAOTO ... Streets Coverage Fast Fashion Topshop H&M Cosmopolitan Zara Mango Look Abercrombie Company Uniqlo Glamour ¥3,000 & Fitch GAP Muji Nylon ... (€30) Forever21 Young Casual Primark ... Prices are based on psychological factor
  • 11.
    Visual Viral MarketingFlow Content Propagation Fashion Blogs in EU, Oceania & Asia Fashion Blogs in USA & Canada Photo Gallery system Photo Use Photo Use (code embed) (code embed) Embedded Code Embedded Code Link Backs Link Backs
  • 12.
    Visual Viral MarketingFlow Interests Induction Article Pages Interests from EU, Oceania & Asia Interests from USA & Canada Fashion Blogs in EU & Asia Fashion Blogs in USA & Canada Content Affiliate Content Affiliate Link Backs Link Backs Photo Gallery system Photo Use Photo Use (code embed) (code embed)
  • 13.
    Target Fashion ConsumerAudiences Behavior: What they want is not what they actually buy = Styles can be re-created by consumers with locally available products. Fashion Consumer Style Trend Population Ecosystem Celebrity Scenes €$ Established Designers Fashion Shows €$ & Brands €$ Luxury ¥300,000 (€3,000) Established Emerging Designers Brands Target & Distinctive Brands ¥100,000 (€1,000) Distinctive Target Traditional Audience Media Brands Audience Segment inspiration re-create imitate re-create imitate ¥15,000 (€150) Segment re-create Fast Fashion Street Scene Styles can be re-created by Fast Fashion ¥3,000 consumers with Young Casual (€30) locally available Young Casual products. Prices are based on psychological factor
  • 14.
    Revenue Source Opportunity:Affiliates "fashion consumers are seekers" Fashion Consumers Sales through Fashion e-Commerce Worldwide Discovery Affiliates High Fashion / Fashion High Fashion / Trend Casual Apparel Spotting Casual Apparel 5 - 12% sales commission Frontsite Beauty Beauty Products Technique Beauty Products Know Hows 5 - 12% sales commission Individual Fashion Items Individual Brands & Goods Brands Mobile site 5 - 12% sales commission Affiliates sites are International Individual Fashion Spots Individual E-commerce, Stores Location Guide Stores not necessary to iPhone / Android Viewer Apps be Japanese sales commission products sites
  • 15.
    Revenue Source Opportunity:Advertising "fashion consumers are seekers" Fashion Consumers Ad Flow Advertising Networks Worldwide Frontsite Fashion Trend Spotting High Fashion / High Fashion / Ad Ad Casual Apparel Casual Apparel Beauty Technique Ad commission Know Hows Beauty Beauty Ad Ad Products Products Ad commission Fashion Items & Goods Life Style Life Style Others Ad Ad Products Products Advertisers are Ad commission International sites, not necessary to Mobile site Fashion Spots be Japanese Location Guide products Ads iPhone / Android Viewer Apps
  • 16.
    Advertising Reach Ad Categories High Fashion Casual Beauty Lifestyle Apparel Products Products Ad Suppliers Others Ad Flow accesses from EU, Oceania & Asia accesses from USA & Canada Ad Flow Ad Flow
  • 17.
    Key Players &Fashion Content Flow Contributing Fashion Bloggers Fashion Consumers Photographers Worldwide Worldwide (CC BY) gohsuket (CC BY) Nicolás García Models/ Objects Photo Use Content (code embed) Affiliate Embedded Code Style Look Book Link Backs Frontsite Mobile site Model Releases submit (CC BY) whorange Photographer Portfolio Pages (CC BY) LuluSmith Repository DataBase Access Article Pages Analysis Editorial (CC BY) bbaunach Photo Gallery system
  • 18.
    Content Flow • Contributingphotographers shoot street fashion, private exhibits or runway photos with model release altogether, then submit to Photo Repository through User Portfolio Pages with Creative Commons (CC) licenses (Attribution only expected) • Photo Gallery System automatically publish submitted photos from Photo Repository with CC license displayed. • Photo Gallery System has functions such as multiple size handling, search, tagging, embed code generation (similar to Flickr, however, Flickr does not allow users commercial use) • Fashion bloggers worldwide and other media can use photos with condition of CC license, either embedding the code or downloading files • Frontsite System picks up photos from Photo Gallery System reflecting interestingness and editorial controls • Editorial team coordinate with fashion bloggers worldwide to affiliate their English (and other language) content to Frontsite and Article Pages
  • 19.
    Marketing Opportunities • Affiliate with fashion blog advertisers • Affiliate with E-commerce sites – GlamMedia – http://www.beautyexpert.co.uk/ • http://www.glammedia.com/ – http://www.net-a-porter.com/ • Associate with well known blog media – http://www.chickdowntown.com/ – bOINGbOING – http://www.shopbop.com/ (Amazon) • http://www.boingboing.net/ – http://www.edressme.com/ • Associate with Creative Commons content – http://www.revolveclothing.com/ search sites – http://www.internationalcheckout.com/ – SpinXpress http://spinxpress.com/ – http://www.zappos.com/ • Approach fashion blogger clusters – http://www.office.co.uk/ – http://fashiontribes.typepad.com/ – http://www.jshoppers.com/ – http://iamfashion.blogspot.com/ – many more…. – http://www.bglam.com/ – http://stylebytes.net/ – http://www.beautyaddict.blogspot.com/ – http://highfashiongirl.blogspot.com/ – http://frugal-fashionista.blogspot.com/ – http://www.fashionchicks.co.uk/ – many more….
  • 20.
    Why providing CreativeCommons licensed fashion photos becomes viral marketing? • Creative Commons (CC) give everyone a simple, standardized way to grant copyright permissions to their creative work. CC licenses enable people to easily change their copyright terms from the default of “all rights reserved” to “some rights reserved” (whitehouse.gov deployed CC) • high quality fashion photos in the media are all copyrighted by publishers and fashion photographers tend to insist copyright as well • fashion bloggers who want to write about fashion have high esthetics in design and appearance, thus they want to use high quality photos of couture, fashion items and models who wearing it • bloggers cannot easily get permission from media and photographers while contacts are not easily available • bloggers cannot easily get consent of model release either • in this situation, fashion bloggers often ended up just copy and paste pictures from known media without consents • to provide CC licensed high quality fashion photos can solve these issues and induce free flow of content use
  • 21.
    How Tokyo's FashionScene interested? There are signs of the interest onto Tokyo's fashion scene is growing world wide. One good example is a French fashion blogger TokyoBanhbao. She actively explores Tokyo Style with the inspirations from Japanese fashion magazines by re-creating coordination with brands she can buy in Europe such as H&M, TopShop, then she post self portraits to her blogs and Flickr.
  • 22.
    Why Tokyo's FashionScene to start from? • While interest onto Tokyo's fashion is growing in the world wide, lack of information in English and other languages about Tokyo's scene makes it largely hidden and unaccessible from the world, thus, to bridge this gap could have a potential for online media. • over 1200 fashion brands exist in Japan, but lack of information in English and other languages on their web site makes them off the radar • more than 40 monthly fashion magazines published in Japan with high density content, but they only target domestic market inside Japan • foreign visitors to Shibuya, Harajuku, Omotesando and Daikanyama area are increasing, however, lack of shopping information in English and European languages is being found (Chinese & Korean tourists have good travel guide books) – popular places such as Laforet Harajuku and Shibuya109 are not providing web site in English
  • 23.
    Development Roadmap iPhone / Android Viewer Apps Frontsite Frontsite Fashion Trend Spotting Photo Gallery system Beauty Technique Fashion Items & Goods Shopping Spots Guide Article Pages User Participation Phase1.1 Phase1.2 Phase1.3 Phase2 Phase3
  • 24.
    Cost Element Estimate • iPhone / Android App development • IT Infra / Office (no office on launch) • Frontsite CMS system / UI design • Permanent content by editorial • Photo Repository system – Fashion Trend Spotting • Photo Gallery system – Beauty Technique Know Hows – Fashion Trend Spotting – Fashion Items and Goods – Beauty Technique Know Hows – Shopping Spots Guide – Fashion Items and Goods • Update content by editorial – Shopping Spots Guide – Fashion Trend Spotting • Fashion Spots Guide Map system – Beauty Technique Know Hows • Member Page Multi User Blog system – Fashion Items and Goods • Access Stat Analytics system – Shopping Spots Guide • Marketing / PR • Web Hosting /Banwidth Charges • User Care / Tech Support • Admin / Internal Operation / Accounting • External Coordination / Biz dev
  • 25.
    3 Year Revenue/CostPrediction (JPY) (slow growth) Yr1Q1 Yr1Q2 Yr1Q3 Yr1Q4 Yr2Q1 Yr2Q2 Yr2Q3 Yr2Q4 Yr3Q1 Yr3Q2 Yr3Q3 Yr3Q4 Total Revenue 0 150,000 1,600,000 4,700,000 6,000,000 8,000,000 10,000,000 12,000,000 14,000,000 16,000,000 18,000,000 20,000,000 110,450,000 Estimate Cost of 3,330,000 2,445,000 1,750,000 2,250,000 1,610,000 3,110,000 3,200,000 1,700,000 3,600,000 2,600,000 3,600,000 2,600,000 31,795,000 Sales Gross -3,330,000 -2,295,000 -150,000 2,450,000 4,390,000 4,890,000 6,800,000 10,300,000 10,400,000 13,400,000 14,400,000 17,400,000 78,655,000 Margin Sales 1,500,000 1,500,000 1,500,000 2,100,000 3,600,000 3,600,000 4,500,000 4,500,000 6,300,000 6,300,000 6,300,000 6,300,000 48,000,000 General Admin Operating -4,830,000 -3,795,000 -1,650,000 350,000 790,000 1,290,000 2,300,000 5,800,000 4,100,000 7,100,000 8,100,000 11,100,000 30,655,000 Margin Operating -9,925,000 10,180,000 30,400,000 30,655,000 Margin / Yr
  • 26.
    3 Year CostElement Estimate (JPY) Yr1Q1 Yr1Q2 Yr1Q3 Yr1Q4 Yr2Q1 Yr2Q2 Yr2Q3 Yr2Q4 Yr3Q1 Yr3Q2 Yr3Q3 Yr3Q4 Total Yr1 Yr2 Yr3 iPhone / 1500000 500000 2,000,000 2,000,000 0 0 Android Apps Frontsite 500000 500000 500000 1,500,000 1,000,000 500,000 0 CMS UI Photo 500000 500000 1,000,000 500,000 500,000 0 Repository Photo 500000 500000 1,000,000 500,000 500,000 0 Gallery sys - Fashion 300000 300,000 300,000 0 0 Trend - Beauty 300000 300,000 300,000 0 0 Technique - Fashion 500000 500000 500000 500000 2,000,000 500,000 500,000 1,000,000 Items Goods - Fashion 500000 500000 500000 500000 2,000,000 500,000 500,000 1,000,000 Spots Guide Guide Map 500000 500,000 500,000 0 0 system Member Blog 500000 500000 500000 1,500,000 1,000,000 500,000 0 system Access Stat 300000 300,000 300,000 0 0 Analysis sys Content dev / 800000 600000 600000 1200000 1200000 1200000 1200000 1800000 1800000 1800000 1800000 14,000,000 2,000,000 4,800,000 7,200,000 updates Marketing 200000 200000 200000 200000 200000 200000 200000 200000 1,600,000 0 800,000 800,000 PR / Sales Web Hosting 30000 45000 150000 150000 210000 210000 300000 300000 600000 600000 600000 600000 3,795,000 375,000 1,020,000 2,400,000 Bandwidth Admin 900000 900000 900000 900000 1800000 1800000 1800000 1800000 1800000 1800000 1800000 1800000 18,000,000 3,600,000 7,200,000 7,200,000 Internal Op External Op 600000 600000 600000 600000 600000 600000 1500000 1500000 2400000 2400000 2400000 2400000 16,200,000 2,400,000 4,200,000 9,600,000 Bizdev User Care 600000 600000 600000 600000 600000 1500000 1500000 1500000 1500000 9,000,000 600,000 2,400,000 6,000,000 Tech Support IT Infra 600000 600000 600000 600000 600000 600000 600000 600000 4,800,000 0 2,400,000 2,400,000 Office Total/Q 4,830,000 3,945,000 3,250,000 4,350,000 5,210,000 6,710,000 7,700,000 6,200,000 9,900,000 8,900,000 9,900,000 8,900,000 79,795,000 16,375,000 25,820,000 37,600,000
  • 27.
    1st Year Revenue/CostPrediction (JPY) (slow growth) Phase 1 Ph1 Launch* Phase 2 Ph2 Launch* Phase 3 Ph3 Launch* Mo 1 Mo 2 Mo 3 Mo 4 Mo 5 Mo 6 Mo 7 Mo 8 Mo 9 Mo 10 Mo 11 Mo 12 Total Q1 Q2 Q3 Q4 Revenue 0 0 0 0 50000 100000 200000 500000 900000 1200000 1500000 2000000 6,450,000 0 150,000 1,600,000 4,700,000 Estimate Cost of 1010000 1010000 1310000 1315000 615000 515000 750000 750000 250000 750000 750000 750000 9,775,000 3,330,000 2,445,000 1,750,000 2,250,000 Sales Gross -1010000 -1010000 -1310000 -1315000 -565000 -415000 -550000 -250000 650000 450000 750000 1250000 -3,325,000 -3,330,000 -2,295,000 -150,000 2,450,000 Margin Sales 500000 500000 500000 500000 500000 500000 500000 500000 500000 700000 700000 700000 6,600,000 1,500,000 1,500,000 1,500,000 2,100,000 General Admin Operating -1510000 -1510000 -1810000 -1815000 -1065000 -915000 -1050000 -750000 150000 -250000 50000 550000 -9,925,000 -4,830,000 -3,795,000 -1,650,000 350,000 Margin
  • 28.
    1st Year CostElement Estimate (JPY) Phase 1 Ph1 Launch* Phase 2 Ph2 Launch* Phase 3 Ph3 Launch* Mo 1 Mo 2 Mo 3 Mo 4 Mo 5 Mo 6 Mo 7 Mo 8 Mo 9 Mo10 Mo11 Mo12 Total Q1 Q2 Q3 Q4 iPhone / 500000 500000 500000 500000 2,000,000 1,500,000 500,000 0 0 Android Apps Frontsite 500000 500000 1,000,000 500,000 500,000 0 0 CMS UI Photo 500000 500,000 500,000 0 0 0 Repository Photo 500000 500,000 500,000 0 0 0 Gallery sys - Fashion 300000 300,000 300,000 0 0 0 Trend - Beauty 300000 300,000 0 300,000 0 0 Technique - Fashion 500000 500,000 0 0 500,000 0 Items Goods - Fashion 500000 500,000 0 0 0 500,000 Spots Guide Guide Map 500000 500,000 0 0 0 500,000 system Member Blog 500000 500000 1,000,000 0 0 500,000 500,000 system Access Stat 300000 300,000 0 300,000 0 0 Analysis sys Content dev / 600000 200000 200000 200000 200000 200000 200000 200000 2,000,000 0 800,000 600,000 600,000 updates Marketing 0 0 0 0 0 PR / Sales Web Hosting 10000 10000 10000 15000 15000 15000 50000 50000 50000 50000 50000 50000 375,000 30,000 45,000 150,000 150,000 Bandwidth Admin 300000 300000 300000 300000 300000 300000 300000 300000 300000 300000 300000 300000 3,600,000 900,000 900,000 900,000 900,000 Internal Op External Op 200000 200000 200000 200000 200000 200000 200000 200000 200000 200000 200000 200000 2,400,000 600,000 600,000 600,000 600,000 Bizdev User Care 200000 200000 200000 600,000 0 0 0 600,000 Tech Support IT Infra 0 0 0 0 0 Office Total/mo 1,510,000 1,510,000 1,810,000 1,815,000 1,115,000 1,015,000 1,250,000 1,250,000 750,000 1,450,000 1,450,000 1,450,000 16,375,000 4,830,000 3,945,000 3,250,000 4,350,000
  • 29.
    Ph3 Launch* 2nd Year Cost Element Estimate (JPY) System Enhancement System Enhancement Mo 1 Mo 2 Mo 3 Mo 4 Mo 5 Mo 6 Mo 7 Mo 8 Mo 9 Mo10 Mo11 Mo12 Total Q1 Q2 Q3 Q4 iPhone / 0 0 0 0 0 Android Apps Frontsite 500000 500,000 0 500,000 0 0 CMS UI Photo 500000 500,000 0 500,000 0 0 Repository Photo 500000 500,000 0 500,000 0 0 Gallery sys - Fashion 0 0 0 0 0 Trend - Beauty 0 0 0 0 0 Technique - Fashion 500000 500,000 0 0 500,000 0 Items Goods - Fashion 500000 500,000 0 0 500,000 0 Spots Guide Guide Map 0 0 0 0 0 system Member Blog 500000 500,000 0 0 500,000 0 system Access Stat 0 0 0 0 0 Analysis sys Content dev / 400000 400000 400000 400000 400000 400000 400000 400000 400000 400000 400000 400000 4,800,000 1,200,000 1,200,000 1,200,000 1,200,000 updates Marketing 200000 200000 200000 200000 800,000 200,000 200,000 200,000 200,000 PR / Sales Web Hosting 70000 70000 70000 70000 70000 70000 100000 100000 100000 100000 100000 100000 1,020,000 210,000 210,000 300,000 300,000 Bandwidth Admin 600000 600000 600000 600000 600000 600000 600000 600000 600000 600000 600000 600000 7,200,000 1,800,000 1,800,000 1,800,000 1,800,000 Internal Op External Op 200000 200000 200000 200000 200000 200000 500000 500000 500000 500000 500000 500000 4,200,000 600,000 600,000 1,500,000 1,500,000 Bizdev User Care 200000 200000 200000 200000 200000 200000 200000 200000 200000 200000 200000 200000 2,400,000 600,000 600,000 600,000 600,000 Tech Support IT Infra 200000 200000 200000 200000 200000 200000 200000 200000 200000 200000 200000 200000 2,400,000 600,000 600,000 600,000 600,000 Office Total/mo 1,870,000 1,670,000 1,670,000 2,370,000 2,170,000 2,170,000 2,700,000 2,500,000 2,500,000 2,200,000 2,000,000 2,000,000 25,820,000 5,210,000 6,710,000 7,700,000 6,200,000
  • 30.
    3rd Year CostElement Estimate (JPY) System Enhancement System Enhancement Mo 1 Mo 2 Mo 3 Mo 4 Mo 5 Mo 6 Mo 7 Mo 8 Mo 9 Mo10 Mo11 Mo12 Total Q1 Q2 Q3 Q4 iPhone / 0 0 0 0 0 Android Apps Frontsite 0 0 0 0 0 CMS UI Photo 0 0 0 0 0 Repository Photo 0 0 0 0 0 Gallery sys - Fashion 0 0 0 0 0 Trend - Beauty 0 0 0 0 0 Technique - Fashion 500000 500000 1,000,000 500,000 0 500,000 0 Items Goods - Fashion 500000 500000 1,000,000 500,000 0 500,000 0 Spots Guide Guide Map 0 0 0 0 0 system Member Blog 0 0 0 0 0 system Access Stat 0 0 0 0 0 Analysis sys Content dev / 600000 600000 600000 600000 600000 600000 600000 600000 600000 600000 600000 600000 7,200,000 1,800,000 1,800,000 1,800,000 1,800,000 updates Marketing 200000 200000 200000 200000 800,000 200,000 200,000 200,000 200,000 PR / Sales Web Hosting 200000 200000 200000 200000 200000 200000 200000 200000 200000 200000 200000 200000 2,400,000 600,000 600,000 600,000 600,000 Bandwidth Admin 600000 600000 600000 600000 600000 600000 600000 600000 600000 600000 600000 600000 7,200,000 1,800,000 1,800,000 1,800,000 1,800,000 Internal Op External Op 800000 800000 800000 800000 800000 800000 800000 800000 800000 800000 800000 800000 9,600,000 2,400,000 2,400,000 2,400,000 2,400,000 Bizdev User Care 500000 500000 500000 500000 500000 500000 500000 500000 500000 500000 500000 500000 6,000,000 1,500,000 1,500,000 1,500,000 1,500,000 Tech Support IT Infra 200000 200000 200000 200000 200000 200000 200000 200000 200000 200000 200000 200000 2,400,000 600,000 600,000 600,000 600,000 Office Total/mo 3,600,000 3,400,000 2,900,000 3,100,000 2,900,000 2,900,000 3,600,000 3,400,000 2,900,000 3,100,000 2,900,000 2,900,000 37,600,000 9,900,000 8,900,000 9,900,000 8,900,000
  • 31.
    Web Presence: HoldingDomains • glamtokyo.com • glamorer.com • glamorer.net • tokyoglamorous.com • tokyoglamorous.net • londonglamorous.com • londonglamorous.net • nyglamorous.com • nyglamorous.net • newyorkglamorous.com • newyorkglamorous.net • parisglamorous.com • parisglamorous.net • milanglamorous.com • milanglamorous.net
  • 32.