fashion social media TokyoGlamorous.com biz plan

1. A Web + Mobile Social Media Platform on Fashion for Discovery of
Tokyo's up-to-date Fashion Scene in English and Other Languages
Planning Sheet
v1.30
Handle with Care
Gohsuke Takama, Tokyo, Japan, 2008-2009

2. Initial Inspiration
As well as singer Gwen Stefani sung a song "Harajuku Girls" and Paris Hilton went for shopping spree at Shibuya
109, tourists from EU, USA and Asian countries are strutting the streets of fashion spots in Tokyo concentrated in
Harajuku, Omotesando and Shibuya area. They may know artist Takashi Murakami collaborated with Louis Vuitton.
They've heard about names of fashion spots in Tokyo and names of brands like A Bathing Ape or Hysteric Glamour.
Tourists want to make travel plans before coming to Japan. But Google or Yahoo! won't pull up good results in
English or European languages for tourists. Most of those results don't explain where to go and what's in-trend now
with detailed information. Fashion blogs like FashionTribes or IamFashion keep writing how trend setter Tokyo's
fashion scene is like. But famous The Sartorialist hasn't come to Japan yet. Tourists may find kitsch gothic lolita
pictures instead. But what tourists look for is the stuff they can wear or apply, not such kitsch stuff for kids.
On the street of Harajuku and Shibuya, tourists wander around randomly. They try to find clothing shops, hair
salons or nail salons that employ the prize winner of some nail art contest in London. But they possibly stuck at
familiar brands like Prada, Dior or D&G. Because they could not find a good Tokyo fashion shopping guide book in
English that covers the trendy spots in detail.
Hidden treasures are sitting on the shelf of back street shops. Tourists need to get a map and guidebooks in English
to get to the location. How can they find treasures without such tools?
Mix'n Match is an important element of overwhelmingly detail indulged Tokyo's fashion as Gwen Stefani pointed out
in the song. Mix'n Match requires certain degree of know-hows. Number of fashion magazines published in Japan
every month exceed 40. Those magazines teach Japanese women and men how to dress, make-up, style hair, and
apply nail arts. These know-hows are still hidden wisdoms for fashionistas in the many countries outside of Japan.
How can they find these wisdoms?

3. Concept
• Web + Mobile Fashion Social Media Platform that is:
• to provide visual content with text in English and other
languages on Tokyo's "fashion trend" and "beauty know-
how" for the fashion consumers in UK, USA, EU and other
countries through the Web and iPhone / Android type
mobile devices. (21 Million iPhones sold by May 2009)
• to democratize traditional fashion media by providing
supportive internet media platform for emerging new
fashion designers and international class brands from
Tokyo (+other key fashion cities abroad = future idea).
• to provide Visual Viral Marketing platform to trigger
expansive free flow of discovery between Consumers and
Suppliers/Designers on new trends and products.
• to provide User Generated, Creative Commons licensed
fashion photos and content to use for fashion bloggers
world wide = fashion as soft power for communication.

4. Plan: Web + Mobile Social Media Platform
on Fashion from Tokyo
in English & Other Languages
• Periodical Updates of Fashion Scene for Style Trend Spotting
– visuals and articles on real and up-to-date scene of street fashion in
Tokyo
– visuals and articles on scene of runway shows and private exhibits
– visuals and articles on trend of fashion items and goods from Tokyo
– visuals with Creative Commons license will be provided for fashion
bloggers to induce free flow of use and for affiliated article syndication
• Step by Step Visual Instructions on Beauty Technique Know Hows
– know-hows of Japanese women's fashion techniques
– make-up, hair styling, nail arts
• Online Exhibit Space for Emerging Designers and Brands
– membership based online showroom pages and blogs for brands
• Location Based Fashion Guide for Tourist Shoppers
– membership based storefront pages and blogs for individual stores
– useful interactive location maps to lead tourists to actual locations

5. Key Content
High Quality Photos = "image is everything"
flexible use with Creative Commons license
1. What = style 2. How = technique
(CC BY) El Secretario (CC BY) Marshall Flickman
(CC BY) whorange (CC BY) whorange (CC BY) whorange (CC BY) gohsuket (CC BY) gohsuket (CC BY) Laura Ribeiro
3. Which = items & brands 4. Where = places
(CC BY) gohsuket
(CC BY) LuluSmith (CC BY) supersentido (CC BY) bbaunach (CC BY) gohsuket

6. Key Content
• 1. What = Fashion Trend Spotting
– to provide periodical update of Tokyo's fashion scene photos from
Street, Private Exhibits and Runway shows by contributors
– contributing photographers with Digital SLR camera required
• 2. How = Beauty Technique Know Hows
– to showcase makeup and hair styling technique of Japanese beauty
artists step by step on Westerner and various ethnicity models
– with Japanese beauty professionals in editorial structure
• 3. Which = Fashion Items and Emerging Designers & Brands
– to showcase fashion items of range from apparels to accessories
– membership based online showrooms and blogs for emerging
designers and brands
• 4. Where = Location Guide
– to provide access information of fashion spots for tourist shoppers
– membership based online storefronts for individual shops

7. Publishing System
iPhone / Android
Frontsite Viewer Apps
Fashion Trend Beauty Technique Fashion Items Fashion Spots
Article Pages Spotting Know Hows & Goods Location Guide
Photo Pools

8. Target Users
• Types of users:
– Designers & Suppliers = emerging fashion brands & individual stores
– Active Consumers = fashion bloggers, trend seekers, & early adopters
– General Consumers = women & men of 20's to 30's with iPhone/Androids
• Primary target = UK, EU, USA, Canada, Australia, English handling countries
• Secondary target = Hong Kong, Korea, Taiwan, China

9. Discovery EcoSystem for Target Users
General Active Mediator / Suppliers Designers
Consumers Consumers Discovery EcoSystem & Brands
Visual Viral Marketing
Fashion Bloggers UGM Contributors E-Commerce Affiliates
Store Affiliates

10. Aimed Visual Viral Marketing Coverage:
Emerging Designers & Distinctive Brands
Fashion Consumer Brands Brands Scenes Traditional
Population Intl Jp Media
Chanel Dior D&G
Gucci Prada Fendi Celebrity Vogue
Louis Vuitton Parties Tatler
Issey Miyake
Cavalli MaxMara Fashion Show InStyle
He
Kenzo
Luxury Burberry Armani Models ELLE
Comme des garcons
re
¥300,000 Versace Gaultier Rich circles Harper's
Yoji Yamamoto
(€3,000) Yves Saint Laurent Bazaar
Established
DKNY ...
Brands
¥100,000 YLANG YLANG G.V.G.V.
Emerging Designers
(€1,000)
Distinctive & Brands
SOMARTA UNDERCOVER
mintdesigns Lyricism
Small Shows
Private
Missing
Brands THEATRE PRODUCTS Exhibits Traditional
¥15,000
mercibeaucoup Media
(€150)
DRESSCAMP matohu
Ne-net h.NAOTO ...
Streets Coverage
Fast Fashion Topshop H&M Cosmopolitan
Zara Mango Look
Abercrombie Company
Uniqlo Glamour
¥3,000 & Fitch GAP
Muji Nylon ...
(€30) Forever21
Young Casual Primark ...
Prices are based on
psychological factor

11. Visual Viral Marketing Flow
Content Propagation
Fashion Blogs in EU, Oceania & Asia Fashion Blogs in USA & Canada
Photo Gallery system
Photo Use Photo Use
(code embed) (code embed)
Embedded Code Embedded Code
Link Backs Link Backs

12. Visual Viral Marketing Flow
Interests Induction
Article Pages
Interests from EU, Oceania & Asia Interests from USA & Canada
Fashion Blogs in EU & Asia Fashion Blogs in USA & Canada
Content Affiliate Content Affiliate
Link Backs Link Backs
Photo Gallery system
Photo Use Photo Use
(code embed) (code embed)

13. Target Fashion Consumer Audiences
Behavior: What they want is not what they actually buy
= Styles can be re-created by consumers with locally available products.
Fashion Consumer Style Trend
Population Ecosystem
Celebrity Scenes €$ Established Designers
Fashion Shows €$ & Brands €$
Luxury
¥300,000
(€3,000) Established Emerging Designers
Brands Target & Distinctive Brands
¥100,000
(€1,000)
Distinctive Target
Traditional Audience
Media
Brands Audience Segment inspiration
re-create
imitate
re-create
imitate
¥15,000
(€150) Segment re-create
Fast Fashion Street Scene
Styles can be
re-created by
Fast Fashion
¥3,000 consumers with Young Casual
(€30) locally available
Young Casual products.
Prices are based on
psychological factor

14. Revenue Source Opportunity: Affiliates
"fashion consumers are seekers"
Fashion Consumers Sales through Fashion e-Commerce
Worldwide Discovery Affiliates
High Fashion / Fashion High Fashion /
Trend
Casual Apparel Spotting Casual Apparel
5 - 12%
sales commission
Frontsite
Beauty
Beauty Products Technique Beauty Products
Know Hows
5 - 12%
sales commission
Individual Fashion Items Individual
Brands & Goods Brands
Mobile site 5 - 12%
sales commission
Affiliates sites
are International
Individual Fashion Spots Individual E-commerce,
Stores Location Guide Stores not necessary to
iPhone / Android
Viewer Apps be Japanese
sales commission
products sites

15. Revenue Source Opportunity: Advertising
"fashion consumers are seekers"
Fashion Consumers Ad Flow Advertising Networks
Worldwide
Frontsite Fashion
Trend
Spotting
High Fashion / High Fashion /
Ad Ad Casual Apparel
Casual Apparel
Beauty
Technique Ad commission
Know Hows
Beauty Beauty
Ad Ad
Products Products
Ad commission
Fashion Items
& Goods
Life Style Life Style
Others
Ad Ad Products
Products
Advertisers are
Ad commission
International sites,
not necessary to
Mobile site Fashion Spots be Japanese
Location Guide
products Ads
iPhone / Android
Viewer Apps

16. Advertising Reach
Ad Categories High Fashion Casual Beauty Lifestyle
Apparel Products Products
Ad Suppliers Others
Ad Flow
accesses from EU, Oceania & Asia accesses from USA & Canada
Ad Flow Ad Flow

17. Key Players & Fashion Content Flow
Contributing Fashion Bloggers Fashion Consumers
Photographers Worldwide Worldwide
(CC BY) gohsuket (CC BY) Nicolás García
Models/
Objects
Photo Use Content
(code embed) Affiliate
Embedded Code
Style Look Book
Link Backs
Frontsite Mobile site
Model
Releases
submit
(CC BY) whorange
Photographer
Portfolio Pages
(CC BY) LuluSmith
Repository
DataBase
Access Article Pages
Analysis
Editorial
(CC BY) bbaunach Photo Gallery system

18. Content Flow
• Contributing photographers shoot street fashion, private exhibits or
runway photos with model release altogether, then submit to Photo
Repository through User Portfolio Pages with Creative Commons (CC)
licenses (Attribution only expected)
• Photo Gallery System automatically publish submitted photos from Photo
Repository with CC license displayed.
• Photo Gallery System has functions such as multiple size handling,
search, tagging, embed code generation (similar to Flickr, however, Flickr
does not allow users commercial use)
• Fashion bloggers worldwide and other media can use photos with
condition of CC license, either embedding the code or downloading files
• Frontsite System picks up photos from Photo Gallery System reflecting
interestingness and editorial controls
• Editorial team coordinate with fashion bloggers worldwide to affiliate their
English (and other language) content to Frontsite and Article Pages

19. Marketing Opportunities
• Affiliate with fashion blog advertisers • Affiliate with E-commerce sites
– GlamMedia – http://www.beautyexpert.co.uk/
• http://www.glammedia.com/ – http://www.net-a-porter.com/
• Associate with well known blog media – http://www.chickdowntown.com/
– bOINGbOING – http://www.shopbop.com/ (Amazon)
• http://www.boingboing.net/ – http://www.edressme.com/
• Associate with Creative Commons content – http://www.revolveclothing.com/
search sites
– http://www.internationalcheckout.com/
– SpinXpress http://spinxpress.com/
– http://www.zappos.com/
• Approach fashion blogger clusters – http://www.office.co.uk/
– http://fashiontribes.typepad.com/ – http://www.jshoppers.com/
– http://iamfashion.blogspot.com/ – many more….
– http://www.bglam.com/
– http://stylebytes.net/
– http://www.beautyaddict.blogspot.com/
– http://highfashiongirl.blogspot.com/
– http://frugal-fashionista.blogspot.com/
– http://www.fashionchicks.co.uk/
– many more….

20. Why providing Creative Commons licensed
fashion photos becomes viral marketing?
• Creative Commons (CC) give everyone a simple, standardized way to
grant copyright permissions to their creative work. CC licenses enable
people to easily change their copyright terms from the default of “all
rights reserved” to “some rights reserved” (whitehouse.gov deployed CC)
• high quality fashion photos in the media are all copyrighted by publishers
and fashion photographers tend to insist copyright as well
• fashion bloggers who want to write about fashion have high esthetics in
design and appearance, thus they want to use high quality photos of
couture, fashion items and models who wearing it
• bloggers cannot easily get permission from media and photographers
while contacts are not easily available
• bloggers cannot easily get consent of model release either
• in this situation, fashion bloggers often ended up just copy and paste
pictures from known media without consents
• to provide CC licensed high quality fashion photos can solve these
issues and induce free flow of content use

21. How Tokyo's Fashion Scene interested?
There are signs of the interest onto Tokyo's fashion scene is growing world
wide. One good example is a French fashion blogger TokyoBanhbao. She
actively explores Tokyo Style with the inspirations from Japanese fashion
magazines by re-creating coordination with brands she can buy in Europe
such as H&M, TopShop, then she post self portraits to her blogs and Flickr.

22. Why Tokyo's Fashion Scene to start from?
• While interest onto Tokyo's fashion is growing in the world wide,
lack of information in English and other languages about Tokyo's
scene makes it largely hidden and unaccessible from the world,
thus, to bridge this gap could have a potential for online media.
• over 1200 fashion brands exist in Japan, but lack of information in
English and other languages on their web site makes them off the radar
• more than 40 monthly fashion magazines published in Japan with high
density content, but they only target domestic market inside Japan
• foreign visitors to Shibuya, Harajuku, Omotesando and Daikanyama
area are increasing, however, lack of shopping information in English and
European languages is being found (Chinese & Korean tourists have
good travel guide books)
– popular places such as Laforet Harajuku and Shibuya109 are not
providing web site in English

23. Development Roadmap
iPhone /
Android
Viewer
Apps
Frontsite
Frontsite
Fashion Trend Spotting
Photo
Gallery
system Beauty Technique
Fashion Items & Goods Shopping Spots Guide
Article
Pages
User
Participation
Phase1.1 Phase1.2 Phase1.3 Phase2 Phase3

24. Cost Element Estimate
• iPhone / Android App development • IT Infra / Office (no office on launch)
• Frontsite CMS system / UI design • Permanent content by editorial
• Photo Repository system – Fashion Trend Spotting
• Photo Gallery system – Beauty Technique Know Hows
– Fashion Trend Spotting – Fashion Items and Goods
– Beauty Technique Know Hows – Shopping Spots Guide
– Fashion Items and Goods • Update content by editorial
– Shopping Spots Guide – Fashion Trend Spotting
• Fashion Spots Guide Map system – Beauty Technique Know Hows
• Member Page Multi User Blog system – Fashion Items and Goods
• Access Stat Analytics system – Shopping Spots Guide
• Marketing / PR
• Web Hosting /Banwidth Charges
• User Care / Tech Support
• Admin / Internal Operation / Accounting
• External Coordination / Biz dev

25. 3 Year Revenue/Cost Prediction (JPY)
(slow growth)
Yr1Q1 Yr1Q2 Yr1Q3 Yr1Q4 Yr2Q1 Yr2Q2 Yr2Q3 Yr2Q4 Yr3Q1 Yr3Q2 Yr3Q3 Yr3Q4 Total
Revenue 0 150,000 1,600,000 4,700,000 6,000,000 8,000,000 10,000,000 12,000,000 14,000,000 16,000,000 18,000,000 20,000,000 110,450,000
Estimate
Cost of 3,330,000 2,445,000 1,750,000 2,250,000 1,610,000 3,110,000 3,200,000 1,700,000 3,600,000 2,600,000 3,600,000 2,600,000 31,795,000
Sales
Gross -3,330,000 -2,295,000 -150,000 2,450,000 4,390,000 4,890,000 6,800,000 10,300,000 10,400,000 13,400,000 14,400,000 17,400,000 78,655,000
Margin
Sales 1,500,000 1,500,000 1,500,000 2,100,000 3,600,000 3,600,000 4,500,000 4,500,000 6,300,000 6,300,000 6,300,000 6,300,000 48,000,000
General
Admin
Operating -4,830,000 -3,795,000 -1,650,000 350,000 790,000 1,290,000 2,300,000 5,800,000 4,100,000 7,100,000 8,100,000 11,100,000 30,655,000
Margin
Operating -9,925,000 10,180,000 30,400,000 30,655,000
Margin /
Yr

26. 3 Year Cost Element Estimate (JPY)
Yr1Q1 Yr1Q2 Yr1Q3 Yr1Q4 Yr2Q1 Yr2Q2 Yr2Q3 Yr2Q4 Yr3Q1 Yr3Q2 Yr3Q3 Yr3Q4 Total Yr1 Yr2 Yr3
iPhone / 1500000 500000 2,000,000 2,000,000 0 0
Android Apps
Frontsite 500000 500000 500000 1,500,000 1,000,000 500,000 0
CMS UI
Photo 500000 500000 1,000,000 500,000 500,000 0
Repository
Photo 500000 500000 1,000,000 500,000 500,000 0
Gallery sys
- Fashion 300000 300,000 300,000 0 0
Trend
- Beauty 300000 300,000 300,000 0 0
Technique
- Fashion 500000 500000 500000 500000 2,000,000 500,000 500,000 1,000,000
Items Goods
- Fashion 500000 500000 500000 500000 2,000,000 500,000 500,000 1,000,000
Spots Guide
Guide Map 500000 500,000 500,000 0 0
system
Member Blog 500000 500000 500000 1,500,000 1,000,000 500,000 0
system
Access Stat 300000 300,000 300,000 0 0
Analysis sys
Content dev / 800000 600000 600000 1200000 1200000 1200000 1200000 1800000 1800000 1800000 1800000 14,000,000 2,000,000 4,800,000 7,200,000
updates
Marketing 200000 200000 200000 200000 200000 200000 200000 200000 1,600,000 0 800,000 800,000
PR / Sales
Web Hosting 30000 45000 150000 150000 210000 210000 300000 300000 600000 600000 600000 600000 3,795,000 375,000 1,020,000 2,400,000
Bandwidth
Admin 900000 900000 900000 900000 1800000 1800000 1800000 1800000 1800000 1800000 1800000 1800000 18,000,000 3,600,000 7,200,000 7,200,000
Internal Op
External Op 600000 600000 600000 600000 600000 600000 1500000 1500000 2400000 2400000 2400000 2400000 16,200,000 2,400,000 4,200,000 9,600,000
Bizdev
User Care 600000 600000 600000 600000 600000 1500000 1500000 1500000 1500000 9,000,000 600,000 2,400,000 6,000,000
Tech Support
IT Infra 600000 600000 600000 600000 600000 600000 600000 600000 4,800,000 0 2,400,000 2,400,000
Office
Total/Q 4,830,000 3,945,000 3,250,000 4,350,000 5,210,000 6,710,000 7,700,000 6,200,000 9,900,000 8,900,000 9,900,000 8,900,000 79,795,000 16,375,000 25,820,000 37,600,000

27. 1st Year Revenue/Cost Prediction (JPY)
(slow growth)
Phase 1 Ph1 Launch* Phase 2 Ph2 Launch* Phase 3 Ph3 Launch*
Mo 1 Mo 2 Mo 3 Mo 4 Mo 5 Mo 6 Mo 7 Mo 8 Mo 9 Mo 10 Mo 11 Mo 12 Total Q1 Q2 Q3 Q4
Revenue 0 0 0 0 50000 100000 200000 500000 900000 1200000 1500000 2000000 6,450,000 0 150,000 1,600,000 4,700,000
Estimate
Cost of 1010000 1010000 1310000 1315000 615000 515000 750000 750000 250000 750000 750000 750000 9,775,000 3,330,000 2,445,000 1,750,000 2,250,000
Sales
Gross -1010000 -1010000 -1310000 -1315000 -565000 -415000 -550000 -250000 650000 450000 750000 1250000 -3,325,000 -3,330,000 -2,295,000 -150,000 2,450,000
Margin
Sales 500000 500000 500000 500000 500000 500000 500000 500000 500000 700000 700000 700000 6,600,000 1,500,000 1,500,000 1,500,000 2,100,000
General
Admin
Operating -1510000 -1510000 -1810000 -1815000 -1065000 -915000 -1050000 -750000 150000 -250000 50000 550000 -9,925,000 -4,830,000 -3,795,000 -1,650,000 350,000
Margin

28. 1st Year Cost Element Estimate (JPY)
Phase 1 Ph1 Launch* Phase 2 Ph2 Launch* Phase 3 Ph3 Launch*
Mo 1 Mo 2 Mo 3 Mo 4 Mo 5 Mo 6 Mo 7 Mo 8 Mo 9 Mo10 Mo11 Mo12 Total Q1 Q2 Q3 Q4
iPhone / 500000 500000 500000 500000 2,000,000 1,500,000 500,000 0 0
Android Apps
Frontsite 500000 500000 1,000,000 500,000 500,000 0 0
CMS UI
Photo 500000 500,000 500,000 0 0 0
Repository
Photo 500000 500,000 500,000 0 0 0
Gallery sys
- Fashion 300000 300,000 300,000 0 0 0
Trend
- Beauty 300000 300,000 0 300,000 0 0
Technique
- Fashion 500000 500,000 0 0 500,000 0
Items Goods
- Fashion 500000 500,000 0 0 0 500,000
Spots Guide
Guide Map 500000 500,000 0 0 0 500,000
system
Member Blog 500000 500000 1,000,000 0 0 500,000 500,000
system
Access Stat 300000 300,000 0 300,000 0 0
Analysis sys
Content dev / 600000 200000 200000 200000 200000 200000 200000 200000 2,000,000 0 800,000 600,000 600,000
updates
Marketing 0 0 0 0 0
PR / Sales
Web Hosting 10000 10000 10000 15000 15000 15000 50000 50000 50000 50000 50000 50000 375,000 30,000 45,000 150,000 150,000
Bandwidth
Admin 300000 300000 300000 300000 300000 300000 300000 300000 300000 300000 300000 300000 3,600,000 900,000 900,000 900,000 900,000
Internal Op
External Op 200000 200000 200000 200000 200000 200000 200000 200000 200000 200000 200000 200000 2,400,000 600,000 600,000 600,000 600,000
Bizdev
User Care 200000 200000 200000 600,000 0 0 0 600,000
Tech Support
IT Infra 0 0 0 0 0
Office
Total/mo 1,510,000 1,510,000 1,810,000 1,815,000 1,115,000 1,015,000 1,250,000 1,250,000 750,000 1,450,000 1,450,000 1,450,000 16,375,000 4,830,000 3,945,000 3,250,000 4,350,000

29. Ph3 Launch*
2nd Year Cost Element Estimate (JPY)
System Enhancement System Enhancement
Mo 1 Mo 2 Mo 3 Mo 4 Mo 5 Mo 6 Mo 7 Mo 8 Mo 9 Mo10 Mo11 Mo12 Total Q1 Q2 Q3 Q4
iPhone / 0 0 0 0 0
Android Apps
Frontsite 500000 500,000 0 500,000 0 0
CMS UI
Photo 500000 500,000 0 500,000 0 0
Repository
Photo 500000 500,000 0 500,000 0 0
Gallery sys
- Fashion 0 0 0 0 0
Trend
- Beauty 0 0 0 0 0
Technique
- Fashion 500000 500,000 0 0 500,000 0
Items Goods
- Fashion 500000 500,000 0 0 500,000 0
Spots Guide
Guide Map 0 0 0 0 0
system
Member Blog 500000 500,000 0 0 500,000 0
system
Access Stat 0 0 0 0 0
Analysis sys
Content dev / 400000 400000 400000 400000 400000 400000 400000 400000 400000 400000 400000 400000 4,800,000 1,200,000 1,200,000 1,200,000 1,200,000
updates
Marketing 200000 200000 200000 200000 800,000 200,000 200,000 200,000 200,000
PR / Sales
Web Hosting 70000 70000 70000 70000 70000 70000 100000 100000 100000 100000 100000 100000 1,020,000 210,000 210,000 300,000 300,000
Bandwidth
Admin 600000 600000 600000 600000 600000 600000 600000 600000 600000 600000 600000 600000 7,200,000 1,800,000 1,800,000 1,800,000 1,800,000
Internal Op
External Op 200000 200000 200000 200000 200000 200000 500000 500000 500000 500000 500000 500000 4,200,000 600,000 600,000 1,500,000 1,500,000
Bizdev
User Care 200000 200000 200000 200000 200000 200000 200000 200000 200000 200000 200000 200000 2,400,000 600,000 600,000 600,000 600,000
Tech Support
IT Infra 200000 200000 200000 200000 200000 200000 200000 200000 200000 200000 200000 200000 2,400,000 600,000 600,000 600,000 600,000
Office
Total/mo 1,870,000 1,670,000 1,670,000 2,370,000 2,170,000 2,170,000 2,700,000 2,500,000 2,500,000 2,200,000 2,000,000 2,000,000 25,820,000 5,210,000 6,710,000 7,700,000 6,200,000

30. 3rd Year Cost Element Estimate (JPY)
System Enhancement System Enhancement
Mo 1 Mo 2 Mo 3 Mo 4 Mo 5 Mo 6 Mo 7 Mo 8 Mo 9 Mo10 Mo11 Mo12 Total Q1 Q2 Q3 Q4
iPhone / 0 0 0 0 0
Android Apps
Frontsite 0 0 0 0 0
CMS UI
Photo 0 0 0 0 0
Repository
Photo 0 0 0 0 0
Gallery sys
- Fashion 0 0 0 0 0
Trend
- Beauty 0 0 0 0 0
Technique
- Fashion 500000 500000 1,000,000 500,000 0 500,000 0
Items Goods
- Fashion 500000 500000 1,000,000 500,000 0 500,000 0
Spots Guide
Guide Map 0 0 0 0 0
system
Member Blog 0 0 0 0 0
system
Access Stat 0 0 0 0 0
Analysis sys
Content dev / 600000 600000 600000 600000 600000 600000 600000 600000 600000 600000 600000 600000 7,200,000 1,800,000 1,800,000 1,800,000 1,800,000
updates
Marketing 200000 200000 200000 200000 800,000 200,000 200,000 200,000 200,000
PR / Sales
Web Hosting 200000 200000 200000 200000 200000 200000 200000 200000 200000 200000 200000 200000 2,400,000 600,000 600,000 600,000 600,000
Bandwidth
Admin 600000 600000 600000 600000 600000 600000 600000 600000 600000 600000 600000 600000 7,200,000 1,800,000 1,800,000 1,800,000 1,800,000
Internal Op
External Op 800000 800000 800000 800000 800000 800000 800000 800000 800000 800000 800000 800000 9,600,000 2,400,000 2,400,000 2,400,000 2,400,000
Bizdev
User Care 500000 500000 500000 500000 500000 500000 500000 500000 500000 500000 500000 500000 6,000,000 1,500,000 1,500,000 1,500,000 1,500,000
Tech Support
IT Infra 200000 200000 200000 200000 200000 200000 200000 200000 200000 200000 200000 200000 2,400,000 600,000 600,000 600,000 600,000
Office
Total/mo 3,600,000 3,400,000 2,900,000 3,100,000 2,900,000 2,900,000 3,600,000 3,400,000 2,900,000 3,100,000 2,900,000 2,900,000 37,600,000 9,900,000 8,900,000 9,900,000 8,900,000

31. Web Presence: Holding Domains
• glamtokyo.com
• glamorer.com
• glamorer.net
• tokyoglamorous.com
• tokyoglamorous.net
• londonglamorous.com
• londonglamorous.net
• nyglamorous.com
• nyglamorous.net
• newyorkglamorous.com
• newyorkglamorous.net
• parisglamorous.com
• parisglamorous.net
• milanglamorous.com
• milanglamorous.net

32. contact
• tokyoglamorous@gmail.com