Our introductory guide to the capabilities, processes and story of Portable Studios, a digital agency and creative studio with offices in Melbourne, Sydney and New York.

2. INTELLIGENT THINKING.
GROUNDBREAKING
PRODUCTS.
Portable is a full service digital and content agency that uses
the processes of discovery, design and development to deliver
superior product solutions for complex business problems.

3. CAPABILITIES
Portable Studios is a full service digital and content agency that delivers intelligent and
creative products and services. Established in 2005, Portable Studios is a team of creative
and motivated professionals working across the following capabilities;
·· Digital Insights & Benchmarking
Our Process for Creating
Groundbreaking Products
INSIGHTS AND
BENCHMARKING
AUDIENCE
ENGAGEMENT
·· Digital Strategy
CUSTOMER
·· UX Web Design
·· Content Strategy
·· Web, App, Mobile, Tablet E-Commerce Development
DIGITAL
STRATEGY
WEB, APP, MOBILE
AND ECOMMERCE
DEVELOPMENT
USER EXPERIENCE
AND WEB DESIGN
·· Audience Engagement
We support you plan, build and market your website using a process of discovery, design
and development.
CONTENT
STRATEGY

4. INSIGHTS
BENCHMARKING
At Portable Studios, we promote a culture of continuous learning and improvement, as
technology, online consumer behaviour and business priorities change over time.
Insights and benchmarking come from a range of data and research sources. At Portable we
combine information from sources like Google Analytics, Facebook insights, email, market
trends and more. From this we create a single view to benchmark your website’s effectiveness
and plan for future improvements.
Whether your business requires ongoing analysis and reporting of online performance, or you
simply require a digital health check, we can advise and develop the best solution.

5. DIGITAL
STRATEGY
The online universe is expanding every day, creating new ways for audiences and consumers
to connect with brands. The challenge is understanding how to take advantage of the emerging
technology that delivers results for your business. At Portable we not only understand
technology but the way in which people are using it to create, explore, buy and sell.
Digital Strategy and Audience Development is at the core of our offering at Portable Studios.
We have been identifying needs, providing solutions to problems and defining strategies for
clients, agencies and brands since our inception. Portable understands that the importance of
identifying a strong strategic foundation is paramount to creating an online presence that
your customers love engaging with.

6. USER EXPERIENCE
WEB DESIGN
User Experience Design is integral to us at Portable
Studios. We make deliberate experiences that people
have with a platform; a phone, website, app, tablet or
an object. We understand that interaction between a
person and their surroundings should be engineered
to deliver value to that person and the brand.
Portable creates beautifully designed web experiences
that make use of the latest tools in digital technology.
Whilst we develop solutions in a range of technologies,
we prefer using open source tools, with an emphasis on
Drupal and Wordpress.

7. CONTENT
STRATEGY
Content Strategy is at the core of
our offering at Portable Studios.
Generating and publishing content
for the web is something we do
every day. Portable Studios work
with clients to create a detailed
Content Strategy that helps them
audit current content and plan

8. WEB, APP, MOBILE, TABLET
E-COMMERCE DEVELOPMENT
We live in a world of multi-channel consumption
where users consume, develop and share content across
multiple online platforms and devices.
At Portable Studios we deliver content and digital
solutions that ensure you’re visible and relevant to your
online customer.
Commerce has moved online. Portable Studios has
worked with over one hundred retailers, wholesalers,
brands and clients around the world to design and
power their e-commerce. Not confined by platforms,
Portable Studios are also experts in providing mobile
commerce solutions

9. AUDIENCE
ENGAGEMENT
We’ve all heard that “content is king,” but what is the point of talking if no one is listening?
At Portable Studios we develop audience engagement strategies that align your brand with its
target audience in a way that creates value for both parties.
Through an analysis of current and target audiences, best online channels, content types
and metrics, we create the opportunity for a two-way conversation that moves users from
discovery stage through to co-creator of content and brand ambassadors. By measuring our
efforts on a regular basis we track levels of engagement to build loyal online ecosystems your
target audiences want to be a part of.

10. CLIENTS
Portable works alongside
clients and agencies which
include the finance, technology,
corporate, fashion, community,
environment, design, music,
art and government sectors.

11. THE PORTABLE
STORY
Portable was founded by Andrew Apostola and Simon Goodrich on November 6, 2005
and inspired by the creation of the video iPod, which Andrew saw in an Apple store in San
Francisco. He called Simon, they talked for a bit, Simon came up with a name and the rest
is history. From that point forward Portable has strived to produce excellent work and to
stay true to the original ideals and creative endeavours.
2005 Founded
2006 - 2009
Portable Film Festival
2008
Started our ‘Portable Talks’ tours
2009
Portable now has offices in Melbourne, Sydney and New York, employing a talented team
of more than 30 with experience from across gaming, not for profit, public media,
government, social enterprises, electronics, startups, film and corporates.
P
ortable Shops launched
(Initially called Swappler.com)
2010
We established a New York office,
Intelligent Thinking First, Technology Second
2012
Inaugural Curators’ Conference in MEL and NY
2012
Svbscription Launched
2012
Qualistaff Launched
2013
Released first book, Taking Back Retail
2013
P
ortable was named Australia’s 13th fastest
growing SME in the SmartCompany
Smart 50 Awards, and was included in
the BRW Fast 100 at 24
We maintain and extend our position as a leading technology company by acknowledging
that innovative technology is only ever the byproduct of intelligent thinking. This means that
we ensure that we think, design and plan before constructing any process or technology tool.

12. OUR FOUNDERS
SIMON GOODRICH
Simon is co-founder and Managing Director of Portable Australia, based in the company’s
Melbourne office. He is a board member and past National President of the Australian
Interactive Media Industry Association, representing over 700 companies in the online
media, advertising and interactive space. He is also a member and Australian Ambassador
for the New York based International Academy of Digital Arts Sciences, the premier
international recognition for pioneering online initiatives and the team behind the
Webby Awards.
ANDREW APOSTOLA
Andrew is the co-founder of Portable and Managing Director of Portable NY, based in
the company’s New York office. He is a member and Australian Ambassador for the New
York based International Academy of Digital Arts Sciences, the premier international
recognition for pioneering online initiatives and the team behind the Webby Awards.
In 2009 he received a British Council Award honoring him as one of the most talented
digital creatives working in the field. He has worked across a vast array of Portable’s
internal and external products, developing strategy and providing creative direction.

13. THANK YOU
www.portablestudios.com.au
MELBOURNE
p. +613 9417 0571
NEW YORK
p. +1 646 416 1737
SYDNEY
p. +612 8212 4547