The document discusses how the author attracted and addressed their intended audience for a rock music magazine. They aimed the magazine at the middle class by setting the price at £2.70 and avoiding swearing or slang. They chose to focus on rock music because there were established magazines in the pop genre already. The author designed the logo and front cover with dark colors like black and red that they felt would attract fans of rock music and "emo" styles. They conducted interviews that confirmed people associated these dark colors with rock music fans based on their appearance and fashion styles.