Keith Popplewell, Jenny Harding: Realising the Digital Opportunity: Redesigning Labour Intensive Business Processes Leads to a New Future Internet Based Product and Business Model

1. Realising the Digital Opportunity: Redesigning Labour Intensive Business Processes Leads to a New Future Internet Based Product and Business Model Keith Popplewell Jenny Harding

2. Introduction – The “Before” Scenario SME Cluster Industreweb product suite: Data Collection: Data Display: Energy Monitoring: Supply Chain Integration: Error Proofing: Services: Systems Integration: Network Support: Legacy System Upgrade: Product Development: True Systems Integration Work with other Regional SMEs to deliver to large companies

3. Initial Business Model SME Cluster Product : A Service to a pool of potential collaborators – SMEs from Welsh Automotive Industry – varied capabilities. Key Activities : Identify, Select, Prioritise and Bid for Business Opportunities Match Capabilities – identify possible consortia – joint capability exceeds individual capability. Value Proposition : Enable Regional SMEs to engage in a wider range of business opportunities.

4. Problems with initial model Manual Identification and Sorting of Tender Opportunities is too time consuming Manual effort required to provide good service to SMECluster Members was not sustainable Tender Notification via Email/RSS Manual Review of Tender Titles Manual Review of Categories & Short Descriptions at the Website Request for Tender Document or PQQ Receipt of Tender Documents Filling up of Different Fields in the Document Document Sent 5–10 days 1–2 days 30-60 mins / day

5. Business Revolution Adoption of SYNERGY Services

6. Underlying ECOS Ontology Competence and capability available in both human and machine readable forms The ECOS Card Use of standard codes for matching requirements and capabilities Capturing Knowledge about SMEs in the collaboration pool <ecos:Product> <ecos:name> IT Support </ecos:name> <ecos:code rdf:parseType=&quot;Resource&quot;> <rdf:value> cpc#83131 </rdf:value> <rdf:type rdf:resource= &quot;http://kmm.lboro.ac.uk/classification/cpc#83131&quot; /> </ecos:code> <ecos:code rdf:parseType=&quot;Resource&quot;> <rdf:value> cpc#83132 </rdf:value> <rdf:type rdf:resource=&quot;http://kmm.lboro.ac.uk/classification/cpc#83132&quot;/> </ecos:code> <ecos:detail> ABCJ provides full IT support </ecos:detail> </ecos:Product> They offer a total IT support from managing your computers and networks and for writing software for them. Name : IT Support Code : cpc#83131, cpc#83132 Detail : ABCJ provides full IT support. HTML/XML RDF/XML

8. Using CMS to match opportunities with capabilities Retrieve details of business opportunity cPool685 Rule_xx capability01, capability02, … cPool387 Rule_xy capability01, capability02, … enterprise273 Rule_xz capability01, capability02, … enterprise636 Rule_yx capability01, capability02, … cPool925 Rule_yy capability01, … Action Suggest CPat Action Send notification Action Suggest multiple combinations of possible collaborations

9. The New Business Model SME Cluster New Kind of Product: Software as a Service (SaaS) Services which can be marketed to different pools of enterprises – different sectors – different sorts of collaborations – opportunities from different sources. ISU / SaaS Platform offering SYNERGY services and links to other collaborative software services.

10. The Opportunities Control2K Collaboration Facilitator SaaS Platform Premium Subscriptions Multiple Sectors Different SME Pools Advertising Revenue

14. SME Cluster Concept: Manual Operation Conclusions: Going Beyond the Plan Expected Outcome Additional Opportunity SYNERGY hybrid automation yields sustainable SME Cluster C2K opportunity to facilitate multiple clusters C2K opportunity to host services for externally facilitated clusters Future Evolution to Exploit the Future Internet Research Motivation: Enterprise Systems to make the SME Cluster concept sustainable

16. Realising the Digital Opportunity: Redesigning Labour Intensive Business Processes Leads to a New Future Internet Based Product and Business Model Keith Popplewell Jenny Harding