Taylor Swift's "We Are Never Getting Back Together" music video uses its mise-en-scene, cinematography, and editing to portray the narrative of the song - that Taylor is happy the relationship is over and has no desire to reconcile. Specifically, her bright clothing and relaxed demeanor in her bedroom represent her positive emotions about the breakup, while her ex-partner is shown in dark colors looking unhappy. The video also establishes different locations like Taylor's bedroom and a party through long shots to help the audience relate to the story. Overall, the technical elements work together to visually tell the story of the song in a concise yet impactful manner.

1. Taylor Swift- We Are Never Getting
Back Together

3. Mise en scene:
When looking at the concept of clothing in mise en scene we can see the artist (Taylor Swift) is in bright coloured pyjamas this gives out the impression that
she is happy because bright colour’s give out a positive connotation which goes with narrative of song that it is a positive thing that they are ‘never getting
back together’ which makes it clear that she is happy about the fact that it is over this good because it makes it clear to the target audience on Taylor Swifts
emotions. When looking at the fact that Taylor Swift is wearing pyjamas brings about the idea that she is feeling relaxed and comfortable which is the
purpose of pyjamas in general, this links to the idea that Taylor Swift is feeling relaxed and comfortable with the idea that they are never getting back
together. When looking at the boy she was with who wants her back he is in dark clothing which shows he is unhappy has dark colour choice gives out
negative connotations so this shows that he is unhappy about the fact that they are not getting back together. When looking at the locations we can look at
Taylor Swift in her bedroom which is brightly coloured which gives out positive connotations as I have said previously that bright colours bring about the
feeling of happiness, the fact that it is in her bedroom links with the audience as her audience is teenage girls who are linked to being in their bedrooms on
their phones likes Taylor Swift does at one point of the video this has the effect of making the target audience clear as well as making the target audience
relate to the video and maybe feel as if they have relation with a celebrity in which they idol. We can also look at the scene where there is a party within a
room this also links to the audience and it shows that she is having fun without him as parties link with the idea of celebration which shows that she is
celebrating the fact that there relationship is over which shows that they are always linking it back to the narrative. When she is talking about the fact that
she thought they would last forever her partner gives her his scarf and then she takes it off and chucks it at him which gives out the idea that he was going to
give her everything and she thought that the love was genuine and was going to last, but when she gives it him back it shows the realisation that it isn't what
it seems and that she doesn’t want to be with him. The lighting is mainly bright and all the objects used are brightly coloured this links with song as she is
happy to say that they ‘are never getting back together’ the fact that it is very bright will also make the audience feel happy which will make them more
attached to the song as well as the video and it will instantly make it a feel good song and video. When looking at the end and the beginning of the music
video we can see buildings which gives out the idea that she is in a city, this gives out the idea that everywhere is so busy and life is full of different situations
yet she is in her room celebrating the idea that she is no longer with the man who we can supposedly hurt her. When looking at one scene with in the video
we can see that she is a dark gloomy forest with the man who she never wants to get back together with, this gives out the idea that she was stuck in a dark
place when she was with the man and she was lost and trapped we can get this idea from the idea of movies being set in forests and the characters get lost
and they are scared, so when looking at the idea that she is in a forest with him and then she runs away this gives the idea that she was trapped with him and
then she realised that she could escape which you can within a forest, she escapes by running away which exaggerates how much she doesn’t want to be

4. Cinematography:
When looking at cinematography we can see that the main shots used with in the video are long shots, medium close ups, close ups and two shots we can
look at the use of close ups, close ups have the effect of showing the emotions that one has, when looking at this video we can see that Taylor Swift’s
emotions when looking at the close up’s are both sad and happy at the beginning when we look at the close up’s used we can see that Taylor looks rather
upset this has the effect of creating sympathy from the audience and a sense of sadness they also may relate to her situation about falling in love with a boy
and it not working out which is a common situation with in teenage girls as when you are a teenage girl which is the target audience as they have the dream
of falling in love with a man and being happy, when getting further into the video we can see that the close ups of Taylor show that she is happy that they
have broke up which links to the lyrics of the song and also brings happiness to audience and makes them feel happy that she is happy and they also might
relate to the idea of being with someone who wasn’t what you expected and getting out of the relationship and feeling happy about the situation it will also
reassure people that it is okay to have a break up and eventually you will feel good about it which will have the effect of making the audience feel happy.
When looking at the long shots used these can be seen to establish location which is important to let the audience see the situations in which Taylor Swift is
in and see if they can relate to the locations in which Taylor Swift is in when looking at some of the long shots that have been used we can see that the end
shot and the beginning shot are long shots which establish the location of a city this has been done to show where Taylor is located and also gives out the
idea that the world is so busy and there is so many people with so many problems yet everyone has there individual problems like Taylor does with the boy.
When looking at the long shots used we can look at the shots of her bedroom which proves the fact that long shots establish location, but the bedroom
shot is an important one to look at as it allows the target audience to relate the target audience is teenage girls and teenage girls are related to spending
time in there bedrooms so this has the effect of making the target audience automatically relate through the long shot used and will make them have this
idea that it is normal to spend time in there bedroom and will feel that it is okay to do so because Taylor does which will also have the effect of making them
feel as if they are a like to Taylor. When looking at long shots we can also look at the idea that it establishes location again this can be seen when looking at
the forest scene it is important that a long shot was used at this point for the fact that it shows clearly that it is in a forest the idea that it is in a forest is
important because it gives out the idea that Taylor swift was trapped and lost when she was with the man like when we see a film where the character is in
a forest and cant get out but then the long shot shows her escaping the forest which I also important as it gives out the idea that she has escaped from the
man and left him behind also when looking at the long shots used in this scene we can see that he is left in the forest by himself which shows that he is in a
negative place since she left him but she is not. When also looking at this scene we can see that a two shot has been used this two shot is important for the
reason that she has his scarf and then takes it of this is gives out the idea that he was willing to give her everything but his everything wasn’t what she
expected so she gives it him back like she gives the scarf back the fact that the two shot gives out all of these ideas shows the extent of importance that
cinematography has. We can also look at the two shots used to portray her and the guys relationship and every two shot goes from a two shot to a one shot
of Taylor which shows that she was with him and now she isn’t which backs up the narrative and shows she is independent and doesn’t need him in her life.
When looking at another two shot that is used with in this video we can look at the one where taylor and him are around a table this two shot is important
as it shows the idea that she was expecting a good time with him but he is not interested this was clearly shown through the fact that he has multiple
objects in which he is putting before taylor such as the music and his magazine this is such an important two shot as it explains to the audience why taylor
doesn’t want to be with him which creates knowledge and understanding and it also might have the effect of making the audience relate as they might of
had a man who didn’t pay concentration to them or it might have the effect of bringing relief from the audience as they may think they are glad that they
don’t have a man like that. When looking at long shots that help establish location we can also look at the scene where there is a party where there is
people dressed up as animals and they are playing instruments and dancing around with taylor when looking at this long shot it is important as it with out it
being a long shot it would be unlikely that everything would have been able to be shown this is an important long shot as it shows clearly that it is a
celebration that they are never getting back together this will have the effect of making the audience feel happy for taylor or happy for themselves or just
happy in general and makes it a feel good video. When looking at cinematography with in this video it has made me realise how important cinematography
is when creating an effective music video and also making the music video having meaning and a narrative.

5. Editing:
In relation to editing there is not much used this may be because the narrative speaks for itself and doesn’t need any editing in order to make it effective and
also maybe because editing would make the narrative confusing and would distract the audience from the narrative. The editing in terms of shots per second
on the other hand is relatively fast, which is conventional for the style of music video, as it is keeping in time with the music as switching from different
locations to develop a sense of narrative this is effective as it makes it all link together and if the shots per second were different to the beat of the music it
would look weird and it would make the audience automatically view the music video in a negative way as it would make it look unprofessional. The editing
also speeds up when the lyrics within the song speed up, however when a slower verse is sang; the editing is much slower to represent her emotions this is
effective as it will create extra sympathy towards her emotions. When looking at the fact that this music video doesn’ t use much editing makes it a little
boring but then I think the fact that not much editing has been used as made it simple but effective. When making my video I hope to use a bit more editing
just for the fact that it will show that I have skill when it comes to editing however I will bare in mind the fact that this video is effective with a lack of editing.
Sound:
When looking at this video I like the idea that it has a narrative and also like the fact that it has very positive energy which goes with the song beat and the
idea that the song is portraying. When looking at sound the only type they have used is non diegetic which is very conventional when looking at any type of
song however I may consider trying to use diegetic sound when making my music video.

6. Language
I have already analysed the way technical elements are used to create images, so I will
summarise this analysis
-the mise en scene reflects the emotion of the artist used in the music video is clearly shown
through location, lighting and colours.
-the video includes narrative which is conventional to a music video in order to make it
interesting and watchable and also creates diegesis of the worlds
-the video also contains performance alongside the narrative, which is conventional for a music
video as it can allow us to see the artist within this video it is lip syncing rather than live
performance this is mainly because of the theme of the song and to not disrupt the diegesis.
-close-ups are conventional as it can be used to focus on the singer and it also emphasis the
peoples emotion within the music video
-long shots are conventional to establish the location and to create a theme through the setting
which allows the audience to understand and create relation.
-the editing link to the beat of the song which is another convention to a music video
-the sound used is non diegetic sound this is conventional especially for this type of music video
-the artist is seen within the music video which is very conventional

7. Ideology
The ideology shown within this music video is not that serious one it is about the idea of
breaking up with a guy and never wanting to get back together with them and feeling happy
about the idea of never getting back with them. This gives out a negative image on men that
they are not worth your time and are that bad when you are with them that you will never want
to be with them again. It stereotypes all men into being negative people that you don’t want to
with. This music video creates a negative ideology on men. This video creates a positive ideology
on women and gives out the idea that they can be independent and that they don’t need no
man to be happy. The negative ideology of men can be seen through the two shot around the
table where he showing no concentration to his girlfriend as he has his music on and is reading a
magazine this gives out the idea that men don’t care about girls and would rather concentrate
on other things which is obviously negative and isn’t always the case obviously. We can also see
the negative ideology of men when looking at the fact that Taylor runs away from the man this
gives out the idea that men are that bad that girls feel the need to run to escape from them it
also give out this negative ideology of men through the close ups of Taylor looking so happy
without him in her life. When looking at this video we can see that there is a positive ideology of
women, this can be seen with the idea that they can be independent this is seen through the
close ups of taylor swift looking happy without him and when she is on her own and it is
obviously shown through the lyrics ‘we are never getting back together’ it is also brings around
the ideology that women don’t need men this can be seen when looking at the long shot with
people dressed up playing instruments with taylor dancing bringing about this idea that it is a
case of celebrating when you don’t have a man and that girls happier without them which is
always true.

8. Institution
Taylor Swift is an American singer-songwriter. She has been in the industry for a long time but
has had a higher fan base in recent years after creating songs in which have made the top
charts. This video creates her as a brand and an institution it creates the idea of her being light-hearted,
fun, understanding and independent through the media language used particularly
through mise en scene. Taylor Swift is signed to big machine records.

9. Audience
The audience mainly seems to be teenage girls which is very usual with this kind of music and
also with Taylor Swift as an artist in general. We can see that it is for teenage girls purely
because it is about theme of love and heartbreak which can be associated with teenage girls as
they have this dream of falling love and being happy but they know that, that doesn’t always
happen. The audience can be seen through the use of close ups as they show the emotion of
the people with in the video this can associate it with girls as it is normally girls who get
emotional and can relate with emotion and also have sympathy. The audience can also be seen
for the fact that the video gives boys a negative ideology as girls are happier without boys this
will make the audience less likely to be boys as it is stereotyping boys in a negative way. For the
fact that the theme is love it is the teenage dream whether as adults they already have it or are
too old to dream of it which takes them out of the audience. When looking at this video we can
also say that it is for girls when looking at the fact that person singing it is a girl and most scenes
are related to girls for example a girly room, girl pyjamas and dancing around your room which
makes it easy for girls to relate but difficult for boys to relate. However we cant just say that it is
for girls for the fact that a boy may have been in situation where they were in a relationship and
it ended which made them feel happy and made them realise that they never want to get back
together with them.

10. Representation
Women
When looking at this music video it
represents the idea of women being
better and happier without men. It
gives out the representation that
women are independent and don’t
need any one. It also gives out the
idea that women getting treated
badly by men to the extent that they
feel like they need to escape. It
creates the representation that
women are the innocent ones and
that they never hurt men, men just
hurt them. It gives out the idea that
they are always in there room or on
the phone.
Men
When looking at this video we can
see that it gives out this idea that
men treat girls badly and are
mean to them and don’t give
them any attention. It gives out
the representation that men cant
be independent like women can
and they need women to keep
them satisfied. It gives out the
representation that it is better to
have nobody than have a man
and they are not to good people
to be around.