This document discusses five ways that CPG manufacturers can stop leaking revenue to retailers. It notes that 10-30% of revenue is spent on trade promotions, 30% of sales forces' time is spent manually managing promotions, and 67% of marketing budgets are used for trade promotion spending. It then lists five tactics: 1) Change measures of promotion success from lift to profitability. 2) Innovate on promotion tactics rather than new products. 3) Adopt a culture open to change rather than resisting it. 4) Rationalize promotions to do fewer, less complex promotions. 5) Adopt centralized trade promotion management rather than manual tracking in Excel.
Trade Promotion Optimization (TPO) can sharpen CPG promotion plans, pinpoint the new pricing sweet spots that maximize event lift and brand share and help retailers build bigger baskets and profits, stimulate categories, and retain more of the targeted shopper segments they value most.
How do you know if your company is ready to optimize trade promotions? First, consult our CPG Checklist: 5 critical points of self-assessment that show your readiness to gain competitive advantage through more intelligent trade.
Demystifying Machine Learning in RetailKnoldus Inc.
As the retail industry largely turns digital with the emergence of innumerable eCommerce websites, the challenges that retailers face have become more complex. Data science is coming to the rescue of retail businesses by turning the gigantic amounts of data that the retail industry generates on a daily basis into valuable insights.
Do you think product placements, pricing, promotional offers or even store locations happen randomly? They most definitely don’t. Retailers make use of Machine Learning to decide which strategies will turn out to be profit-making and influence the customers’ decisions.
In this webinar, we will discuss different aspects of ML in retail such as Market Basket analysis, customer segmentation, and sales prediction.
The agenda of the webinar -
> Introduction to the retail industry
> Problem statements in the retail industry
> How Machine Learning can help solve these problems?
> A case study to see how to leverage machine learning for sales prediction
AI - It's Not All Hype - Google ShoppingPerformanceIN
The AI frenzy has wormed it’s way to the core of digital advertising. A recent report crowned ‘artificial intelligence’ as the most over-hyped term in marketing.
Join Fred as he explores the hype around AI, discussing real-world uses for both AI and Automation, with examples direct from award-winning Google Shopping. Finally, he will speculate as to what the future may hold.
The commercial real estate (CRE) industry has reached an inflection point - traditional business practices are succumbing to the market pressures of new technologies. Despite negative rhetoric around lagging adoption rates in CRE, we see professionals discovering clever ways to leverage data transparency and real-time collaboration. Still, as business processes respond to the influx of new solutions, the basic building blocks of the industry remain intact: research, due diligence, and relationships will always be the foundation of CRE.
At RealMassive, our strategy is predicated on innovating and collaborating with the industry, not disrupting it. We rely on the collective ingenuity of the market to inform our product roadmap, which is why we're excited for this particular report. We chatted with emerging and influential voices in the industry to collect their perspectives on the trends in data and technology that are enabling a new normal in CRE.
This ongoing conversation will take many different forms, beginning with this report which features industry professionals. Over time we expect to explore these topics by vertical, geography, and function so insights and evolution can be shared with a broader audience. We invite you to join us in this discussion which we hope will pervade business meetings, digital and social media, and industry events. Let us know your thoughts using the hashtag #CREcosystem.
Learn more via https://www.realmassive.com/about/influencer-report-realmassive-2016.
Machine Learning in Retail: ML in the Retail SectorBigML, Inc
This is an introductory session about the role that Machine Learning is playing in the retail sector and how it is being deployed across the different areas of this industry.
Speaker: Atakan Cetinsoy, VP of Predictive Applications at BigML.
*ML in Retail 2021: Webinar.
The electrical industry is undergoing significant change that will impact future strategies for distributors and manufacturers. How will you respond to the changes?
Trade Promotion Optimization (TPO) can sharpen CPG promotion plans, pinpoint the new pricing sweet spots that maximize event lift and brand share and help retailers build bigger baskets and profits, stimulate categories, and retain more of the targeted shopper segments they value most.
How do you know if your company is ready to optimize trade promotions? First, consult our CPG Checklist: 5 critical points of self-assessment that show your readiness to gain competitive advantage through more intelligent trade.
Demystifying Machine Learning in RetailKnoldus Inc.
As the retail industry largely turns digital with the emergence of innumerable eCommerce websites, the challenges that retailers face have become more complex. Data science is coming to the rescue of retail businesses by turning the gigantic amounts of data that the retail industry generates on a daily basis into valuable insights.
Do you think product placements, pricing, promotional offers or even store locations happen randomly? They most definitely don’t. Retailers make use of Machine Learning to decide which strategies will turn out to be profit-making and influence the customers’ decisions.
In this webinar, we will discuss different aspects of ML in retail such as Market Basket analysis, customer segmentation, and sales prediction.
The agenda of the webinar -
> Introduction to the retail industry
> Problem statements in the retail industry
> How Machine Learning can help solve these problems?
> A case study to see how to leverage machine learning for sales prediction
AI - It's Not All Hype - Google ShoppingPerformanceIN
The AI frenzy has wormed it’s way to the core of digital advertising. A recent report crowned ‘artificial intelligence’ as the most over-hyped term in marketing.
Join Fred as he explores the hype around AI, discussing real-world uses for both AI and Automation, with examples direct from award-winning Google Shopping. Finally, he will speculate as to what the future may hold.
The commercial real estate (CRE) industry has reached an inflection point - traditional business practices are succumbing to the market pressures of new technologies. Despite negative rhetoric around lagging adoption rates in CRE, we see professionals discovering clever ways to leverage data transparency and real-time collaboration. Still, as business processes respond to the influx of new solutions, the basic building blocks of the industry remain intact: research, due diligence, and relationships will always be the foundation of CRE.
At RealMassive, our strategy is predicated on innovating and collaborating with the industry, not disrupting it. We rely on the collective ingenuity of the market to inform our product roadmap, which is why we're excited for this particular report. We chatted with emerging and influential voices in the industry to collect their perspectives on the trends in data and technology that are enabling a new normal in CRE.
This ongoing conversation will take many different forms, beginning with this report which features industry professionals. Over time we expect to explore these topics by vertical, geography, and function so insights and evolution can be shared with a broader audience. We invite you to join us in this discussion which we hope will pervade business meetings, digital and social media, and industry events. Let us know your thoughts using the hashtag #CREcosystem.
Learn more via https://www.realmassive.com/about/influencer-report-realmassive-2016.
Machine Learning in Retail: ML in the Retail SectorBigML, Inc
This is an introductory session about the role that Machine Learning is playing in the retail sector and how it is being deployed across the different areas of this industry.
Speaker: Atakan Cetinsoy, VP of Predictive Applications at BigML.
*ML in Retail 2021: Webinar.
The electrical industry is undergoing significant change that will impact future strategies for distributors and manufacturers. How will you respond to the changes?
BigML and our expert partner on Fraud Detection, INFORM GmbH, jointly present how to detect fraud using a Hybrid AI strategy. The webinar showcases the RiskShield Machine Learning solution, a world-class risk assessment, fraud prevention, and Anti-Money Laundering (AML) compliance monitoring solution built on top of the BigML platform to protect any organization against financial crime.
Please visit the event page for more details: https://bigml.com/events/online-webinar-machine-learning-fights-financial-crime
Digital transformation of US retail through big dataGrid Dynamics
In her talk Victoria Livschitz, CTO and Founder of Grid Dynamics, discusses the biggest trends in big data and how they are transforming retail. She discusses top retail use cases including: IoT, Dynamic pricing, real time analytics, machine learning, visual search, inventory optimization and conversational commerce.
Targeting the Moment of Truth - Using Big Data in RetailAmit Kapoor
Presentation on the business challenges of using Big Data in Retail with a bit of storytelling on why this is not new! @The Fifth Elephant conference in Bangalore on 28 July 2012
See the notes for more talking points.
Intelligent Mobility: Machine Learning in the Mobility IndustryBigML, Inc
This session provides some context of the current situation of Machine Learning in the mobility industry and towards where this sector is going.
Speaker: Atakan Cetinsoy, VP of Predictive Applications at BigML.
*Intelligent Mobility 2021: Virtual Conference.
How artificial intelligence is transforming the e commerce industryCountants
Accounting for an impressive 35% of its overall revenues, product upselling and cross-selling on the Amazon E-commerce platform is among this retailer’s major success stories. Which technology is driving this mode of conversion? Amazon’s product recommendation technology that is primarily enabled by artificial intelligence or AI.
Integrating A.I. and Machine Learning with your Demand ForecastSteve Sager
There is a paradigm shift in the way companies forecast demand. Learn how you can leverage advanced machine learning to understand how business drivers outside your walls will impact enterprise data.
This presentation is an overview of IBM App Connect, a new solution for business users to connect the apps they use everyday to automate their workflow and free up more time to get back to the work that matters to them. Learn more about App Connect here: http://ibm.co/1pNVwgV
Technology in sales in brick and mortar business - workshop by Arup of Glaxo ...Amit Grover
Arup Ray, Head Sales Strategy and Distribution at Glaxo conducted a workshop for entrepreneurs at Great Indian Marketing Weekend. Here are the reference slides. #GIMW
Franck Cohen, chief commercial officer at SAP, discusses the impact of artificial intelligence (AI) on e-commerce. From in-store analytics to digital assistants, AI is transforming e-commerce. Since 2012, AI commerce companies have raised US$990 million across 201 deals in the United States and Canada, as well as India, France, the United Kingdom, Singapore, Israel, and others. Join us for a discussion on how retail giants and start-ups alike can benefit from using this new technology today. Learn more: https://www.hybris.com/commerce
Business Intelligence for Retail - ScienceSoftScienceSoft
ScienceSoft builds ad-hoc analytic tools that help retail companies of all sizes to address challenges in product assortment & placement planning, consumer behavior prediction as well as supply chain optimization.
Trends and Benefits of Implementing E-Commerce for B2B Companies Ashish Saxena
Digital technologies are the new normal, and B2B companies also realized it. They are adapting and transforming their customer experience and selling strategies by adopting e-commerce as a primary sales channel. Customer expectations in B2B world are similar to B2C; after all, it is the same people who place orders for B2C companies on websites like Amazon. B2B companies are still behind in adopting e-commerce solutions unlike B2C companies. Acc to recent study while 30% of B2B buyers would prefer to buy at least 90% of products online, only 20% are currently doing so. This means far less B2B companies are selling their products online. Listed below are the top 3 concerns of B2B companies:
Retail Technology - The Need for a New ApproachOliver Guy
Retailers are struggling to compete, struggling to innovate, finding change difficult.
Like their counterparts in many industries, the set-up of their existing IT architecture is holding them back preventing them quickly adapting to new business models and exploiting opportunities.
A new approach is needed to re-establish market leadership.
BigML and our expert partner on Fraud Detection, INFORM GmbH, jointly present how to detect fraud using a Hybrid AI strategy. The webinar showcases the RiskShield Machine Learning solution, a world-class risk assessment, fraud prevention, and Anti-Money Laundering (AML) compliance monitoring solution built on top of the BigML platform to protect any organization against financial crime.
Please visit the event page for more details: https://bigml.com/events/online-webinar-machine-learning-fights-financial-crime
Digital transformation of US retail through big dataGrid Dynamics
In her talk Victoria Livschitz, CTO and Founder of Grid Dynamics, discusses the biggest trends in big data and how they are transforming retail. She discusses top retail use cases including: IoT, Dynamic pricing, real time analytics, machine learning, visual search, inventory optimization and conversational commerce.
Targeting the Moment of Truth - Using Big Data in RetailAmit Kapoor
Presentation on the business challenges of using Big Data in Retail with a bit of storytelling on why this is not new! @The Fifth Elephant conference in Bangalore on 28 July 2012
See the notes for more talking points.
Intelligent Mobility: Machine Learning in the Mobility IndustryBigML, Inc
This session provides some context of the current situation of Machine Learning in the mobility industry and towards where this sector is going.
Speaker: Atakan Cetinsoy, VP of Predictive Applications at BigML.
*Intelligent Mobility 2021: Virtual Conference.
How artificial intelligence is transforming the e commerce industryCountants
Accounting for an impressive 35% of its overall revenues, product upselling and cross-selling on the Amazon E-commerce platform is among this retailer’s major success stories. Which technology is driving this mode of conversion? Amazon’s product recommendation technology that is primarily enabled by artificial intelligence or AI.
Integrating A.I. and Machine Learning with your Demand ForecastSteve Sager
There is a paradigm shift in the way companies forecast demand. Learn how you can leverage advanced machine learning to understand how business drivers outside your walls will impact enterprise data.
This presentation is an overview of IBM App Connect, a new solution for business users to connect the apps they use everyday to automate their workflow and free up more time to get back to the work that matters to them. Learn more about App Connect here: http://ibm.co/1pNVwgV
Technology in sales in brick and mortar business - workshop by Arup of Glaxo ...Amit Grover
Arup Ray, Head Sales Strategy and Distribution at Glaxo conducted a workshop for entrepreneurs at Great Indian Marketing Weekend. Here are the reference slides. #GIMW
Franck Cohen, chief commercial officer at SAP, discusses the impact of artificial intelligence (AI) on e-commerce. From in-store analytics to digital assistants, AI is transforming e-commerce. Since 2012, AI commerce companies have raised US$990 million across 201 deals in the United States and Canada, as well as India, France, the United Kingdom, Singapore, Israel, and others. Join us for a discussion on how retail giants and start-ups alike can benefit from using this new technology today. Learn more: https://www.hybris.com/commerce
Business Intelligence for Retail - ScienceSoftScienceSoft
ScienceSoft builds ad-hoc analytic tools that help retail companies of all sizes to address challenges in product assortment & placement planning, consumer behavior prediction as well as supply chain optimization.
Trends and Benefits of Implementing E-Commerce for B2B Companies Ashish Saxena
Digital technologies are the new normal, and B2B companies also realized it. They are adapting and transforming their customer experience and selling strategies by adopting e-commerce as a primary sales channel. Customer expectations in B2B world are similar to B2C; after all, it is the same people who place orders for B2C companies on websites like Amazon. B2B companies are still behind in adopting e-commerce solutions unlike B2C companies. Acc to recent study while 30% of B2B buyers would prefer to buy at least 90% of products online, only 20% are currently doing so. This means far less B2B companies are selling their products online. Listed below are the top 3 concerns of B2B companies:
Retail Technology - The Need for a New ApproachOliver Guy
Retailers are struggling to compete, struggling to innovate, finding change difficult.
Like their counterparts in many industries, the set-up of their existing IT architecture is holding them back preventing them quickly adapting to new business models and exploiting opportunities.
A new approach is needed to re-establish market leadership.
With the proliferation of e-Commerce platforms making it easier that ever to sell products online, it is increasingly difficult for brands to stand out.
In this week's webinar, Ogilvy Consulting's Pierre Kremer will take us through the retailing landscape and how brands can matter in e-Commerce.
Rethinking marketing from a customer perspective, all successful brands have a customer centric marketing strategy - and are also strongly becoming customer driven organizations.
How to beat the competition with smart market positioning
What is a competitive advantage? What is positioning? Cost leadership/ differentiation. How can you assess the competition?
The typical marketer and sales person, in a complex B2B sales environment,understands the value of a truly qualified “sales-ready” lead over a marketing ready prospect, because it meets a designated set of criteria and progresses into a sale faster with fewer selling resources
Trends in B2B Marketing: 7 Marketing and Sales Strategies to Grow Your Revenu...Aggregage
Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!
"A strong market orientation does not occurs by mere proclamation. To attain a strong orientation, a business needs to adopt a market-based management philosophy. This means implementing a process for tracking market performance and restructuring an organization around market rather than products or factories and creating employee culture that is responsive to customers and changing market condition." -Robert J. Best
This event will provide Senior Managers, Entrepreneurs, Sales Managers, Human Resources Managers and Recruiters with the knowledge, insights, tools and techniques required to consistently recruit effective salespeople.
This will typically provide greater than 90% hiring accuracy, reduce staff churn by at least 30% and increase average annual sales per salesperson by 20-40%.
Strategy Development
Week 3
Objectives Week 3Develop strategic objectives.
Create organizational objectives and goals.
Articulate value proposition, key activities, resources, and channels to market.
Quote……
“Successful business strategy is about actively shaping the game you play, not just playing the game you find.”
Adam M. Brandenburger and Barry J. Nalebuff
Quote……
“The essence of strategy lies in creating tomorrow’s competitive advantage faster than competitors mimic the ones you posses today”
Gary Hamel and C.K. Prahalad
Quote……
“Competitive strategy is about being different. It means deliberately choosing to perform activities differently or to perform different activities than rivals to deliver a unique mix of value”.
—Michael E. Porter
Quote……
“Winners in business play rough and don’t apologize for it. The nicest part of playing hardball is watching your competitors squirm”
—George Stalk, Jr., and Rob Lachenauer”
Long-Term ObjectivesStrategic managers recognize that short-run profit maximization is rarely the best approach to achieving sustained corporate growth and profitability.Strategic decision makers confronts:
Should they eat the seeds to improve the near-term profit picture and make large dividend payments through cost-saving measures such as laying off workers during periods of slack demand, selling off inventories, or cutting back on research and development?
Or should they sow the seeds in the effort to reap long-term rewards by reinvesting profits in growth opportunities, committing resources to employee training, or increasing advertising expenditures?
Long-Term ObjectivesTo achieve long-term prosperity, strategic planners commonly establish long-term objectives in seven areas: Profitability Competitive PositionEmployee RelationsTechnological Leadership Productivity – In-OutEmployee DevelopmentPublic Responsibility
Qualities of Long-Term ObjectivesWhat distinguishes a good objective from a bad one? What qualities of an objective improve its chances of being attained?There are five criteria that should be used in preparing long-term objectives:
Flexible
Measurable
Motivating
Suitable
Understandable
The Balanced ScorecardThe balanced scorecard is a set of measures that are directly linked to the company’s strategy
Developed by Robert S. Kaplan and David P. Norton, it directs a company to link its own long-term strategy with tangible goals and actions.
The scorecard allows managers to evaluate the company from four perspectives:
financial performance
customer knowledge
internal business processes
learning and growth
The Balance Scorecard
The Balance Scorecard
The Balance ScorecardPerspectiveObjectiveKPIGoal for 2014FinanceBecome industry Cost Leader% Reduction in Cost per Unit20%Utilization of AssetsUtilization Rate7%Increase Market ShareMarket Share30%CustomerCustomer Retention% Retention 75%On Time Delivery% of On Time Delivery90%Zero Defects% of Good Quality.
Building a winning Digital Experience does not start with technology, instead it starts with a good strategy, relevant touchpoints you want to create, and business outcomes you want to drive. From e-commerce, to email, to mobile, through sales, and service there are many places to go, and so little time and resources. You don’t want to boil the ocean and need results. This session will discuss how to set a strategy, how to optimize, and how to leverage your organization and martech stack to win. Join Alp Mimaroglu, Head of Marketing Technology at Sysco, as he shares strategies, tactics, and actionable advice to build a better digital experience at your organization.
Key Takeaways
• Think about how to problem-solve the digital experience and think through the complexity
• Optimize your future marketing technology roadmap
• Understand the pitfalls of optimizing a digital experience and where to focus your energy
http://www.tradeinsight.com/whats-new/cpg-online-learning-events/346-case-study-value-and-success-is-not-a-trade-promotion-management-myth
Discover how Popcorn, Indiana has leveraged the benefits of a Trade Promotion Management (TPM) software solution to identify and address essential trade-related business tasks. You will hear how the salty snacks manufacturer started clearing deductions faster and easier, increased forecast accuracy and was able to deliver more accurate spend versus objectives reports to senior management -- within the first year of implementation.
How CPG Buzz Impacts Today's Trade Promotion StrategiesTradeInsight
http://www.tradeinsight.com/whats-new/cpg-online-learning-events/366-how-cpg-buzz-impacts-todays-trade-promotion-strategies
Genuine stories ripped from the headlines of popular industry news publications demonstrate the best way to adjust trade spend practices, reassess strategies or navigate the fluctuating marketplace.
How trade spend affects eligibility of debt financingTradeInsight
Solid and ongoing management of trade spending is critical in order to qualify for, and reap the optimal benefits of debt financing. Banks and finance houses offering credit lines, asset-based lending and factoring will often thoroughly analyze both a company's actual trade spend results and its ability to keep those expenses under control and/or predictable into the future.
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
1. ATTENTION CPG MANUFACTURERS:
FIVE WAYS YOU CAN STOP LEAKING REVENUE TO RETAILERS
MEI Computer Technology Group Inc.
2. Webinar will start in 5 minutes
Superior Trade Promotion Management can
lead to a competitive advantage
Source: Infosys
3. Webinar will start in 4 minutes
10-30% of revenue spent on trade
promotions
Source: AMR Research, Forrester & TPMA
4. Webinar will start in 3 minutes
30%
of your sales force’s time is spent
manually managing trade
promotions
Source: Infosys
5. Webinar will start in 2 minutes
65%
of CPG Executives are feeling the
pressure from retailers to provide
insight and ideas to drive
incremental sales.
Source: AMR Research, Forrester & TPMA
6. Webinar will start in 1 minute
67% of the marketing budget is used
towards trade promotion spending
Source: Infosys
7. ATTENTION CPG MANUFACTURERS:
FIVE WAYS YOU CAN STOP LEAKING REVENUE TO RETAILERS
MEI Computer Technology Group Inc.
8. Presenter
Rob Bois
Director of Product Marketing
MEI Computer Technology Group
Moderator
Abby Chitester
Director of Marketing
MEI Computer Technology Group
10. Who is MEI?
Headquartered in
Established in 1983
Montreal, Canada
Client base is made up Over 40 Employees with
50 clients ranging from Offices throughout North
$30M to $3B in sales America
A leading developer of Offers a complete and proven
trade promotion solution that enables consumer
management software for packaged goods CPG
the Consumer Packaged companies to successfully plan,
Goods (CPG) industry execute and analyze all aspects
of the trade promotion
management cycle
11. The Growth of Store Brands
• 35% of shoppers are trying store brands for
the first time
• Store brands cost 1/3 less than national
brands
• Retailers are rationalizing down to one or two
national brands
• Consumers believe store brand quality is at
or near that of national brands
12. The New Shopper
• Moving to store brands • Millennials
• Stock outs = brand • Gen X
swap • Gen Y
• Less responsive to • Boomers
advertising
Less brand
Fragmented
loyal
Higher Cost
Expectations conscious
• Expects high quality • Cutting coupons
• Expects innovation • Shopping for deals
• Fickle • Highly price
sensitive
14. CPG’s Response:
• Buy down price
• Maintain share at any cost
• Push volume over profitability
• Shift dollars from advertising to trade
15. The Result
Tier 2 and 3
brands can’t
compete
Deductions &
Margins get
post-audits
eroded
increase
Retailers increase Promotion
pressure for trade measures get
dollars skewed
Trade spending
increases
16. The Tipping Point
• Now that costs are increasing at the same
time as trade, margins suffer
• Buying down price to retain volumes
becomes unprofitable
• Innovation suffers
• Trade spending gets out of control
17. Tactic #1 – Change Measures
• 74% of CPG companies still measure promotion
success by lift, and not profitability *
• Above the line and below the line tactics are
disconnected
• The true cost of volume and share is not known
• Track the true long-term effects of promotions
• Consider that market share goals may actually
erode margin goals
* CGT Trade Promotion Effectiveness Survey 11/09
18. Tactic #2 – Innovate on Promotions
• New product introductions are highly risky
and expensive
• Consumers expect innovation to come
from national brands
• Innovate on tactics, bundling, and cross-
channel promotions
• Give the perception of product innovation
without the costs
19. Tactic #3 – Adopt a Culture of Change
• CPG fears change therefore it rejects it
• Think of trade as joint value, not a cost of doing
business
• Encourage creativity with promotions
• Don’t settle for “we’ve always done it this way”
20. Tactic #4 – Promotion Rationalization
• Just because you did it last year doesn’t
mean you should do it this year
• Fewer less complex promotions could yield
similar or better results
• Shifts in the overall marketing mix could
produce significant results
− What if we shifted 20% from trade to online
advertising?
• Shifts in regional of even banner/store mix
can also pay large dividends
21. Tactic #5 – Adopt Centralized TPM
• Nearly 60% of CPG firms still track trade
through Excel
• Manual effort is staggering
• Central visibility is non-existent
• Metrics can’t be tracked
• History isn’t recorded
• Copy-paste becomes the de facto
promotion planning method
23. Conclusion
• The status quo is potentially a road to disaster
• Only shifts in metrics will change behavior and
process
• Inability to track and mange trade centrally is
a show stopper
• Don’t fall victim of retailer “entitlement”