The document outlines the concept of pop-up stores, including their purpose, benefits, and examples. Pop-up retail creates short-term sales opportunities for brands to generate buzz, engage consumers, and test new markets. Notable examples include the Evian pop-up store in Singapore and an Amazon shop in San Francisco.

1. Pop up Store- Deconstructed
- Shruti and Karthik

2. Agenda
 What is pop store
 Why and where do brands use
pop-up store
 Benefits of pop-up store
 Examples of pop-up store

3. What is pop-up store?
Pop-up retail, also known as pop-up store (pop-up shop in the UK and Australia) or
flash retailing, is a trend of opening short-term sales spaces in many countries.

4. Why do brands use pop-up store?

Creating buzz

Provide seasonality and variety

Introduce new product

Clearance sales

Increases consumer engagement
and interaction

Allows brand to experiment new
marketing programs
E bay pop-up shop in USA

5. Where to set up a pop-up store?
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Malls
Within a store
Shopping street, ex: Orchard road
Airports
Any vacant space in high footfall areas
H&M store on Miami Beach

6. Benefits of pop-up store
 Connect with customers
 Build trust
 Grabs attention
 Drives temporary spike in sales
 Short Term
 Low set-up cost
 Test new markets

7. Few Examples of successful pop-up
stores
Evian pop-up store on Orchard road, Singapore

8. Amazon Pop-up store inside a shopping mall in
San- Francisco