The document outlines a proposed magazine called "POP Herts" that will cover pop music news and artists in Hertfordshire. It will be an A4 sized magazine published every month with around 50 pages of content like interviews and reviews. The target audience is people aged 18-35 primarily, but also 40-60 secondarily. It will need a small staff of a camera person, editor, driver and leader as well as equipment like a camera and software. Marketing will involve posters and issues will be sold in shops around Hertfordshire for £4.99 each.