This document provides an overview of key digital marketing concepts including search engine optimization (SEO), keywords, content, page titles, meta descriptions, headings, site speed, robots.txt files, 404 errors, and contact information for an SEO training course in Ahmedabad, India. SEO is defined as optimizing a website for search engines through technical configuration, relevant content, and link popularity. Keywords are the words or phrases users enter into search engines to find information. Content and page titles should be optimized to be relevant, unique, and descriptive for users. Meta descriptions and headings provide additional contextual information to search engines. Site speed and robots.txt files impact how search engines index and rank websites. 404 errors indicate requested pages

1. DIGITAL MARKETING
PROCESS OF SEO

2. SEO:SEARCH ENGINE OPTIMIZATION
 SE0 is the process used to optimize a website’s technical configuration
content relevance and link popularity so its pages can become easily findable
,more relevant and popular towards user search queries and as a
consequence ,search engines rank them better.
 SEO stands for search in business and marketing ,SEO is the practise of
improving your online visibility in organic search result to increase the
quantity and quality of your website traffic.

3. KEYWORD
 KEYWORD:A keyword is a term used in digital marketing to describe a word of
a group of words an internet user uses to perform a search in a search engine
or search bar.
 Keywords are ideas and topics that define what your content is about
keywords are the words and phrases that people type into search engines to
find what they’re looking for.

4. CONTENT
 CONTENT is the information and experiences ; directed at an end user or
audience in publishing , art and communication.
 One thing that sets newsletters and customer emails apart from other types of
content writing is the fact that typically your audience for these pieces of
content are people who are already customers and familiar or loyal to your
brand . Offering unique content that they cannot get other places can help
keep their interest and make them pay attention to your emails .

5. PAGE TITLES
 A page title , also known as a title tag , is a short description of a webpage
and appears at the top of a browser window and in SEARCH ENGINE RESULTS
PAGES .
 A website title , or title tag , is an HTML element that specifies the content of
a webpage . A website title is a helpful for both users and search engines.

6. META DESCRIPTION
 A META DESCRIPTION is the small blurb that appears underneath your website
on the SERP that includes information about your page .
 THE META DESCRIPTION is one of a web page ’ meta tags . With this meta
information , webmasters can briefly sketch out the content and quality of a
web page .

7. HEADING
 THE MEANING OF HEADING IS something ,forming or used to form the head,
top , edge or front ; an inscription at the top of the paragraph, chapter ,
page, section ,etc..

8. SITE SPEED
 THE SITE SPEED Reports show how quickly users are able to see and interact with
content, you can identify areas that need improvement , and then track the extent
of those improvements .

9. ROBOTS.TXT
 A ROBOTS .TXT file tells search engine crawlers which URLs the crawlers can
access on your site . This is used mainly to avoid overloading your site with
requests ; it is not a mechanism for keeping a web page out of google . To
keep a web page out of google , block indexing with no index or password-
protect the page .

10. 404 ERRORS
 THE HTTP 404 NOT FOUND RESPONSE STSTUS CODE INDICATES THAT THE
SERVER CANNOT FIND THE REQUESTED RESOURCE.
 A 404 not found errors is an HTTP status code that means that the page you
wanted to access a website couldn’t be found on their server

11. DIGITAL MARKETING ACEDEMY IN AHEMEDABAD
SEO COURSE IN AHEMEDABAD
RAHUL SONI
9173749033