The document discusses various concepts related to management principles including:
1. Definitions of management, planning, mission, vision, policies, and strategic planning.
2. Approaches to planning like top-down and bottom-up. Planning premises include internal/external and controllable/uncontrollable factors.
3. Definitions of management by objectives (MBO) and strategies. MBO integrates key managerial activities to achieve goals.
4. Decision making involves selecting alternatives using experience, experimentation, or research/analysis. TOWS matrix matches threats/opportunities with weaknesses/strengths.
5. Forecasting predicts future conditions to guide the organization. Planning is essential for