Podcast presentation
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This document discusses podcasts and their uses. Podcasts are episodic digital media files that can be subscribed to and downloaded or streamed online. They come in audio, video, and document formats and are syndicated using RSS. Podcasts see diverse uses in communications, education, entertainment, marketing, advocacy, and more. They offer benefits like customer loyalty, convenience, accessibility, low cost, and ease of creation. Examples discussed include educational podcasts on English as a second language and short podcasts by The Story of Stuff project featuring UN officials.
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Podcast presentation
- 1. By Group 6: Marta Burnay Amila De Silva Bhabi Nupane Nyssa Rubinsztajn Dijana Tubonjic
- 4. Pre-recorded digital media file Can be subscribed to and downloaded through web syndication, or streamed online to a computer or mobile device Distinct in that they are episodic
- 5. Series of files: Audio Video Documents Syndicated using RSS Streaming: does not require software Subscription: “podcatcher”
- 6. Communications Fundraising Education Advocacy and Entertainment Awareness Marketing Advertising Promotions
- 7. http://www.eslpod.com/ website/show_all.php Community environment Variety of subjects
- 8. Features interviews with a UN officials discussing a current issue Range from 1 to 4 minutes Subscriptions via RSS Feeds and iTunes
- 9. 15-Second Ads in beginning, middle or end of Podcast 90% took action from podcast ad Inexpensive
- 10. Customer Loyalty: automatic downloads Customer Convenience: Anytime/anywhere Free for customer Accessible world-wide Easy to create Cost Effective Diverse uses and users
- 11. Emerging Technology Pre-recorded Size Poor Quality Copyright Issues Time Consuming Lack of Feedback
- 13. The Beginning: 2007 Short Film by Annie Leonard “20 Minute Cartoon About Trash” Goal: 50,000 views Result: 15 million views
- 14. 2008: Responded to viewer demand to have more information about ways to get involved 7 Sequels to original 6 Audio Podcast Episodes Blog Book
- 15. Movies: where “stuff goes” Podcasts: How can you change? Educational Take Action!
- 16. Multi-Touch Media Strategy Podcasts, short films, blog, images, etc. Allows for Choice Spreads the word User Friendly Guest Speakers Music
- 17. Innovative tactic that can be used for Communications, Marketing, and Fundraising Information, Advocacy, Awareness Easy to use, cost-effective Thank You!
Editor's Notes
- Creators - David Winer and Adam Curry (Adam was a VJ on MTV in the mid-80s). Adam wanted an easy way for people to create audio content and for listeners to automatically receive it to their MP3 players.Broadcasting.Podcasting takes its name from Apple's popular iPod line of products, but it isn't limited only to iPod owners and listeners.
- A podcast is a pre-recorded digital media file that can be subscribed to and downloaded through web syndication, or streamed online to a computer or mobile devices. What distinguishes a podcast from other types of audio products on the internet is that a podcaster can solicit subscriptions from listeners, so that when new podcasts are released, they can automatically be delivered, or fed, to a subscriber's computer or mobile device. Usually, the podcast features an audio show with new episodes that are fed to your computer either sporadically or at planned intervals, such as daily or weekly. This format encourages listeners to subscribe so they can find out "what happens next."
- Podcasts were first created as audio files. Today, other variations include video and document files. However, audio remains the most popular form for podcasts. Publishers post podcasts by uploading an episode and a special document using RSS, and then the customer accesses the podcast using a client application (like iTunes)(Apple Web Site).As long as you listen to podcasts only on your computer (the vast majority of podcast subscribers do), you don't need any special software other than the audio player, such as a Windows Media Player or RealPlayer, you already have on your computer. But if you want to subscribe to a RSS-sydicated podcast feed, you'll need to install "podcatcher" software on your computer. The most popular podcatcher software is iTunes.
- TheESLpod is just one example of the many sites that use podcasts to teach a second language. This one is interesting because the podcasts also teach you things like how to protect your computer from hackers, to tips for buisness meetings.
- Not uncommon for publishers insert ads into their podcasts, since they are not charging for the podcast itself. They are typically 15 seconds long and are inserted in the middle or the end of the podcast for maximum impact. One survey done in 2010 found that 90% of respondents indicated that they had taken action from a podcast advertisement. When a company is selling their ad, they can either deal directly with the podcaster, or use an ad insertion company, which typically charge 4 cents per podcast download.
- (Loyalty) Podcasts create loyalty, as podcasts are automatically downloaded onto your computer and thus facilitate an ongoing relationship between you and your target audience(Convenience)Easy to consume, customers can use media files when they want to, how and whereYOU choose. Can pause replay etc. (customers feel like they have control)Free for customers(Accessible) sharing information world-wideCan be used in over 90 countries (for iTunes)Various languages = diverse audienceReaches podcast audience of approx 6.5 million (Study by eMarket)(Easy) Published using minimal technical tools; computer, microphone and internet (Diverse) can create files with any type of content to reach a wide-spread audience
- (Emerginging tech) Not yet mainstream, like youtube or facebook(pre-recorded) Only in archive format, cannot broadcast live events (size) Especially for video – take lots of bandwith(poor q) Quality bad for some – since anyone can make and post a podcast(Copyright issues)Lacks feedback (can’t communicate with podcaster etc)
- In 2007 Annie Leonard created a 20-minute short film directed at children and youth to address environmental concerns, primarily focusing on the inadequate waste systems for the “stuff” we buy, use, and throw away. Her goal was to have 50,000 people view the video. Today, over the video has been translated into over 50 languages and over 15 million people have viewed the movie – the most-watched environmental online movie of all time.
- Due to the overwhelming popularity of the movie, Annie decided to start the Story of Stuff Project. This is a multi-media environmental awareness hub, which includes the addition of 7 more short films, 7 podcasts, a book, and a blog.
- While the additional short movies focus on the story of what happens to “stuff”, the podcasts are meant to be vehicles for change. Annie uses audio podcasts about 20 minutes long to educate people about how they can change their day-to-day behaviors to become more environmentally friendly when it comes to tossing things out. She also uses inspirational stories to encourage people to take action.
- -The Story of Stuff Project works so well because it uses a multi-touch media strategy. People can choose their preferred medium of information, allowing any audience to access information the way they want. The Story of Stuff Project’s website also facilitates this by making each form of media easy to find. Podcasting is right on top, and all episodes are listed. Users can listen to the podcasts right from the website (does not require a download). Having said that, The Story of Stuff podcasts can also be found on iTunes for downloading convenience. In terms of the podcasts themselves, Annie has guest speakers such as activists, entrepreneurs, and children featured on her podcasts to maintain the audiences interest. She also uses music/sound clips throughout. This maintains audience interest and engagement.