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Contests and GamificationTeam #16Brett CollinsCourtney MollenhauerMike RagsdaleEmily Royal
What is Gamification? Process of applying game  like characteristics and  experiences to non-game  applications to make t...
What are Contests? Promotional and marketing tactic in which  participants compete for prizes by accomplishing  something...
Objectives Gamification   Engage audience   Change behaviour   Stimulate innovation Contests   Build fan base   Eng...
Applications Marketing: - Connects user to product/service - Way to attract new customers Communications: - Engaging way t...
Badges
Virtual Currency
Progress Bars
Point Systems
PROS                               CONS• Increases engagement  through fun ways           • Can be very costly• Fosters fr...
Case Study:Half the Sky – The Facebook Game
Background Movement based on best-selling  book Multimedia approach to raising  awareness on women’s issues and  empower...
Applications Leader board        Competition between users Progress bar        Points Virtual currency
Why it’s effective: Costs shared across  multiple organizations Increases participant  knowledge of women’s  issues Con...
Conclusion Gamification and contests are a great way for  organizations to foster user engagement in  fundraising, market...
Any Questions?
ReferencesHalf the Sky Movement, http://www.halftheskymovement.org/,November 26, 2012Pickering, Ben. “4 Reasons Why Contes...
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Contests gamification team16

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Contests gamification team16

  1. 1. Contests and GamificationTeam #16Brett CollinsCourtney MollenhauerMike RagsdaleEmily Royal
  2. 2. What is Gamification? Process of applying game like characteristics and experiences to non-game applications to make them more fun and engaging. An excellent tool to foster customer engagement and encourage desirable website usage
  3. 3. What are Contests? Promotional and marketing tactic in which participants compete for prizes by accomplishing something that usually requires skill. Normally no fee charged for participating in a contest, however general rules and regulations usually apply
  4. 4. Objectives Gamification  Engage audience  Change behaviour  Stimulate innovation Contests  Build fan base  Engage audience  Collect data  Spread the word
  5. 5. Applications Marketing: - Connects user to product/service - Way to attract new customers Communications: - Engaging way to inform users about goals and objectives of the organization Fundraising: - Interactive way to raise funds - Engages donors
  6. 6. Badges
  7. 7. Virtual Currency
  8. 8. Progress Bars
  9. 9. Point Systems
  10. 10. PROS CONS• Increases engagement through fun ways • Can be very costly• Fosters friendly • User may participate competition but not donate• Expand and increase donor base • Lack of donor attrition• Can be incorporated into multiple platforms
  11. 11. Case Study:Half the Sky – The Facebook Game
  12. 12. Background Movement based on best-selling book Multimedia approach to raising awareness on women’s issues and empowering people worldwide to join the movement Game is set to launch this holiday season Way to target the 300 million worldwide users who play online social games each monthhttp://www.youtube.com/watch?v=mD yuzSEgMYU
  13. 13. Applications Leader board  Competition between users Progress bar  Points Virtual currency
  14. 14. Why it’s effective: Costs shared across multiple organizations Increases participant knowledge of women’s issues Converts players to activists, participants in the movement and prospective donors Uses game elements to create real-life change
  15. 15. Conclusion Gamification and contests are a great way for organizations to foster user engagement in fundraising, marketing, and communications
  16. 16. Any Questions?
  17. 17. ReferencesHalf the Sky Movement, http://www.halftheskymovement.org/,November 26, 2012Pickering, Ben. “4 Reasons Why Contests Should Be Part of YourMarketing Strategy”, Mashable Social Media.http://mashable.com/2011/07/21/contest-marketing/, July 21,2011.“Contest” Business Dictionary.http://www.businessdictionary.com/definition/contest.htmlHodge, Kate. “Best bits: Gamification for charities” , The Guardian.http://www.guardian.co.uk/voluntary-sector-network/2012/mar/23/gamification-charity-advice. March 23,2012.http://gamification.org/wiki/Gamification“What is Gamification?”, Experts Town,http://www.expertstown.com/gamification/

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