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User generated Rich Media: Make it, Manage It


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Content in a Web 2.0 world comes from many sources and goes to many places. User-generated content is one of the more challenging content sources. It makes the hundreds of channels on cable television look tame. But for large and small enterprises and organizations user generated content can be part of a cure that leads to wider knowledge sharing. During this session you'll learn what user generated content is and can be. You'll get some background on the techniques and technologies you'll need to enable it. And maybe most importantly, some ideas you can use to keep user generated content under control and channel its power to achieve your communications, training or marketing goals.

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User generated Rich Media: Make it, Manage It

  1. 1. User Generated Rich Media: Make It, Manage It
  2. 2. Introductions
  3. 3. Blame it on Moore <ul><li>Cheap hardware </li></ul><ul><li>Compression algorithms </li></ul><ul><li>Simple software </li></ul>
  4. 4. In simple terms… <ul><li>Forums </li></ul><ul><li>Blogs </li></ul><ul><li>Wikis </li></ul><ul><li>Podcasts </li></ul><ul><li>Media-sharing </li></ul>
  5. 5. What’s different? <ul><li>Old = Broadcast </li></ul><ul><li>Recent = Narrowcast </li></ul><ul><li>New = Personcast </li></ul>
  6. 6. Stick to basics <ul><li>Audience </li></ul><ul><li>Objective </li></ul><ul><li>Goals </li></ul><ul><li>Media </li></ul><ul><li>Method </li></ul>
  7. 7. Hardware Toolbox <ul><li>Computer </li></ul><ul><li>Camera </li></ul><ul><li>Microphone </li></ul><ul><li>Mixers and cables and lights…oh my! </li></ul>
  8. 8. Software Toolbox <ul><li>Productivity </li></ul><ul><li>Web, blogging or wiki </li></ul><ul><li>Video or audio </li></ul>
  9. 9. Skills <ul><li>Writing </li></ul><ul><li>Electronic media </li></ul><ul><li>People management </li></ul>
  10. 10. Channels <ul><li>“Old” Media are new again </li></ul><ul><li>Internet </li></ul><ul><li>Mobile </li></ul>
  11. 11. Infrastructure <ul><li>Website or intranet </li></ul><ul><li>Blogging or wiki </li></ul><ul><li>Video sharing </li></ul><ul><li>Podcasting </li></ul>
  12. 12. What can it be? <ul><li>Creative outlet </li></ul><ul><li>Powerful tool </li></ul><ul><li>FREE content! </li></ul><ul><li>Feedback </li></ul>
  13. 13. U KANT IT!
  14. 14. Who’s in charge? <ul><li>Not You (much) </li></ul><ul><li>Customers </li></ul><ul><li>Employees </li></ul><ul><li>Public </li></ul>
  15. 15. Control “Issues” <ul><li>Trust </li></ul><ul><li>Process </li></ul><ul><li>Access </li></ul><ul><li>Content </li></ul><ul><li>Ownership </li></ul>
  16. 16. Can you start it? <ul><li>Stick to the basics </li></ul><ul><li>Learn how </li></ul><ul><li>Set boundaries </li></ul>
  17. 17. Back o’napkin case studies <ul><li>Customer Forum </li></ul><ul><li>Product Support Blog </li></ul><ul><li>Training Podcast </li></ul>