The Power of Digital Storytelling for Nonprofits - Presented by Greg Hofbauer, GroundWork Design


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Non-profits must tell their story, whether in person, online via their website, through their printed collateral, and beyond. The more channels they use effectively, the further their reach and the more engaging the story, the stronger impact it will have on the recipients. Digital storytelling has the biggest reach and is the easiest to get started with. In today's world, organizations must be more creative than ever with what content they distribute to their constituents. An engaging digital story can significantly increase funding opportunities and community engagement while reducing human efforts needed on both fronts. Learn more:

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The Power of Digital Storytelling for Nonprofits - Presented by Greg Hofbauer, GroundWork Design

  1. 1. THE POWER OF DIGITAL STORYTELLING Greg Hofbauer September 4th, 2012
  2. 2. Today’s Agenda-An introduction to Digital Storytelling-Look at a few examples-Discuss tips for telling your story-Review hardware and software options-Q & A
  3. 3. Stories are a core component ofhuman interaction Stories have been used throughout history  Religions  Revolutions  Civil Moments Stories are all around us  TV, Movies, and Radio programming and ads  Literature  Even Facebook Stories are already in use by nonprofit organizations  In-person presentations  Print campaigns  Annual reports Story mediums have continually evolved over time
  4. 4. What is Digital Storytelling? Digital storytelling takes many forms. A combination of the age old art of storytelling with technology to incorporate rich media (videos, images, audio, text, and more) and interactivity Recreating the in-person story experience online with the addition of visual and historic information that tells a more encompassing tale than would otherwise be possible
  5. 5. There are unique advantages toleveraging Digital Storytelling Reach a wider audience  Social networks help your stories travel further than ever Tell your story 24x7  Represent your organization even when you’re sleeping Multiply the efforts of your staff  Your stories are captured once yet retold unlimited times Tell a more engaging story  Visual media brings stories to life Involve more participants in the story  Foster deeper engagement and leverage their network
  6. 6. Digital stories help create an emotional connection with your audiences  Raise Money  Traditional Fundraising Campaigns  Crowdfunding  Increase Membership or Attendance  Membership Drives  Event and Program Marketing  Engage Supporters  Newsletter Updates  Digital Thank Yous  Show Results and Justify Needs  Annual Reports  Milestone Celebrations“People will forget what you told them. They will forget what you did. But they will never forget how you made them feel.”
  7. 7. Digital Storytelling in action-World Water Day-Save The Bay-ShelterBox
  8. 8. PLAY VIDEOWorld Water DayMore than 1 billion people on the planet dont have access to clean drinking water. For $20a person, non-profit charity: water funds clean water solutions like shallow wells, deepwells, rainwater harvesting systems, and spring protections to provide people in need withclean and safe drinking water.
  9. 9. PLAY VIDEOSave The BayEach quarter the employees of Flip Video spend a day giving back to thecommunity. This February they supported Save the Bay, a local Bay Areanonprofit organization.
  10. 10. PLAY VIDEOShelterBox: Haiti 2011Homes are submerged, floodwater is running through entire towns andapproximately sixty thousand families are displaced, but people are stillsmiling in Thailand.
  11. 11. Telling Your Story-Planning: Focus your narrative and scope-The Golden rules-7 Elements of Digital Storytelling
  12. 12. Planning your digital story1. Focus your narrative using these questions  Who are you trying to engage?  What action do you want them to take?  Why would they take action?  What information can you provide to influence their decision?2. Determine the scope of your story  Moment in time vs. longer story arc?  Who should be participating in the story?  What media is best to capture (images, videos, audio, etc.)?
  13. 13. The Golden Rules • Powerful stories are often under 2 minutes long. The Keep it short effort you put into keeping it short will go a long way in helping you focus your message • Try to focus on one main topic (an event, one persons Keep it simple story , a lesson, a testimonial). Its easier to get excited about a video that is focused. • Viewers want to connect with the work that your Be genuine organization is doing. Focus on content that is compelling rather than whats cool • Beginning-Middle-End: Catch the audience at the beginning and explain what is happening, build emotion in Keep it fluid the middle, and come to some sort of resolution at the end • Video and photos show the story but don’t forget the Keep it moving importance of audio. Audio adds emotion. • Wide shots - establishes the sceneKeep it interesting • Medium shot - gives more intimacy • Close-up - for emotion and direct connection
  14. 14. 7 Elements of DigitalStorytellingPoint of View  What is the main point of the story and what is the perspective of the author?A Dramatic Question  A key question that keeps the viewers attention and will be answered by the end of the story.Emotional Content  Serious issues that come alive in a personal and powerful way and connects the story to the audience.The Gift of Your Voice  A way to personalize the story to help the audience understand the context.The Power of the Soundtrack  Music or other sounds that support and embellish the storyline.Economy  Using just enough content to tell the story without overloading the viewer.Pacing  The rhythm of the story and how slowly or quickly it progresses.Source: The Center for Digital Storytelling (
  15. 15. Hardware-Smart Phones-Point and Shoot Digital Cameras-Pocket Video Cameras-Digital Audio Recorders-Recommended Accessories
  16. 16. Smart PhonesAdvantages Disadvantages Point and shoot  Reduced quality of image and video captured content - capture especially on older Easy to transfer devices and/or directly share content On device editing applications Audio and voice capture available
  17. 17. Sony Bloggie Touch $59HD Pocket Video Camera HD video (1920x1080p) High resolution photo capture (12.8 MP) 3.0" touch screen Up to 2 hours video recording timeFeatures to consider with Pocket Video Cameras:HD Video Resolution – 720p or higherMemory – 4GB or larger (Internal + Memory Card)Dual Capture – Photos & VideosSize of viewing screen – 2.8” or larger
  18. 18. Panasonic Lumix $126Digital Camera w/ Video m High resolution photos (16.1 MP) 5x optical zoom Auto-stabilization HD Video Recording Intelligent Auto(iA) ModeFeatures to consider with Point and Shoot Cameras:Photo Resolution – 8 Megapixels or higherHD Video Resolution – 720p or higherOptical Zoom – 3x or higher (disregard digital zoom)Memory – 8GB or larger (Internal + Memory Card)
  19. 19. $49Sony Digital Voice m Outstanding voice quality Small, light and unobtrusive Easy to download recordings to your computer Long record time with 2 GB of memory - 22 hoursFeatures to consider with Audio Recorders:Adjustable Microphone SensitivityRecording Time / Memory – 1 GB or higherExternal Microphone Option
  20. 20. Optional Accessories Additional Memory Cards  If applicable; vary by device Travel/Mini Tripod  Joby GorillaPod (shown right) Car Charger Extra Rechargeable Battery Carry Case
  21. 21. Software-Storage-Manipulation-Distribution
  22. 22. Publishing workflow
  23. 23. Photobucket Photobucket is a place to store, edit, and share photos and store/share videos Upload all your best pictures, images, graphics, icons, and videos Edit your photos by using the photo editor Share them by email or link them to your favorite sites like Facebook and Twitter. Import them into other services such as Animoto
  24. 24. YouTube Video EditorFeatures Combine videos Add music Trim clips Insert transitions Rotate clips Stabilize clips Add text
  25. 25. YouTube Nonprofit ProgramYouTube wants to help you activate your cause, tell a compelling story, andlaunch an effective campaign using video.Benefits of joining
  26. 26. YouTube lets you involve youraudience Create an interactive video petition to involve, engage and mobilize your audience. Urge the community to respond to your video by creating one of their own. Provide examples and a suggested script. Feature video responses from the community in a playlist on your channel. Create a compilation video with the video responses to extend your message.  Example: It Gets Better Campaign
  27. 27. Animoto Animoto is a very simple to use video production tool Bring together video clips, photos, text, music and create a professional looking Import content from Facebook, Flickr, Photobucket, Picasa, and Instagram or upload from your computer Share your videos on YouTube, Facebook, Twitter, Pinterest, your website, crowdfunding services, and virtually any other channel.
  28. 28. Animoto: CausesHow can Animoto help promote your cause? Automated, professional video  Engage your audience with video, on your site and elsewhere. Drive traffic and donations  Use Animoto videos to convey a message with the right balance of information and emotional connection. Embrace the like-minded  Spread your message to users on social networking sites and capitalize on the power of social networks. Fundraise through video  Raise money by reselling DVDs of Animoto videos, or kick off events with big screen projections for powerful, emotional messages.
  29. 29. VUVOX Collage This media creation suite enables you to easily turn your photos, videos, text and audio clips into interactive horizontally scrolling story. A COLLAGE can be published, embedded, and syndicated into any website, blog or social networking site.Features include: Image Cut-out and Masking tools Layer positioning and Compositing Interactive Hot-spots, providing links to media, text or other websites Ability to add rich media details Text and Soundtrack
  30. 30. Dropbox Dropbox is a free service that lets you bring all your photos, docs, and videos anywhere.  This means that any file you save to your Dropbox will automatically save to all your computers, phones and even the Dropbox website. Dropbox makes sharing so easy.  Invite your friends, family and teammates to any folder in your Dropbox, and itll be as if you saved that folder straight to their computers.  You can send people links to specific files in your Dropbox too. This makes Dropbox perfect for team projects, sharing party photos with friends, or recording your bands new album. Dropbox keeps your files safe.  Even if your computer has a meltdown, your stuff is always safe in Dropbox and can be restored in a snap
  31. 31. Q&A
  32. 32. Additional Resources GroundWork Design  Technology consulting and development firm specialize in Virtual experience and digital storytelling Vimeos Video School  Learn how to make better videos through lessons, tutorials, and sage advice Video Storytelling for Nonprofits  This slide deck from See3 Communications covers how to approach video, making a plan, the different types of video storytelling, and four things you can do right now to get started. See slides 12 and 13 for important questions to ask before making your video. See3s Guide to Online Video  A YouTube playlist of short videos about making videos. How to Create a Digital Story  Includes the recorded webinar, powerpoint, a storyboarding worksheet, and a video release form. See also Tools for Digital Storytelling, or check out more of TechSoups storytelling webinars under the "Outreach and Marketing" category. How Nonprofits Can Use Video to Fundraise
  33. 33. Sources resources-needed.aspx on-telling-your-story.aspx