What is a B-Roll

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What is a B-Roll

  1. 1. Strategic Tactic: B-Roll IPMP 510 Leslie Hetherington October 2, 2012 Alessia Testa Whitney Love Crystal Ruis Catherine Wilson
  2. 2. What is a B-Roll? Supplementary tool used to explain a topic, issue or product Used in the form of raw footage, video clips, photos, generally accompanying audio A cut-away from the main footage B-Roll is complimentary to other tactics
  3. 3. Where Did the Name Originate? A-Roll refers to the primary audio of a track, while B-Roll refers to the footage that is added to the original audio Gives context to the voice over Used to cover up mistakes in filming
  4. 4. What Does It Do? Communications  News/Media/Public Relations Marketing  Stock B-Roll  Publicity  Product  Promotions & Services Fundraising  Evokes emotional response  A Picture’s Worth a Thousand Words
  5. 5.  YouTube Video• http://www.youtube.com/watch?v=AHffiD YUMy0
  6. 6. Advantages Free publicity for services Gives a ‘face’ to an organization Cost-Effective
  7. 7. Statistics 53% more likely to be on the first page 55% of people who view a video also visit the company’s website 24% make a purchase after watching video
  8. 8. Disadvantages Misconstrued context Editor has final say Overuse
  9. 9. Case Study http://www.newswire.ca/en/story/1038 211/-r-e-p-e-a-t-video-b-roll-available- via-cnw-heart-and-stroke-foundation- s-new-smartphone-app-puts-health-at- canadians-fingertips http://www.youtube.com/watch?v=9Zr OejUtGHg
  10. 10. What’s In It For Me?
  11. 11.  Marketing Tool Cost-Effective Broadens Audience Visual Aid
  12. 12. Thank You
  13. 13. Sources http://www.youtube.com/watch?v=SItFvB0Upb8 http://www.youtube.com/watch?v=AHffiDYUMy0 http://www.newswire.ca/en/story/1038211/-r-e-p-e-a-t-video-b-roll- available-via-cnw-heart-and-stroke-foundation-s-new-smartphone-app- puts-health-at-canadians-fingertips http://www.youtube.com/watch?v=9ZrOejUtGHg http://www.quora.com/What-is-b-roll-and-how-and-why-is-it-used http://bars-tone.com/2010/02/whats-a-b-roll-package/ http://www.jacksonmg.com/blog/what-everyone-ought-to-know-about- b-roll/ http://market2world.com/the-new-way-things-are-blog/2012/5/14/how- video-b-roll-pays-big-pr-dividends-a-skyreader-media-cas.html

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